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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Episode 15: How to create a comprehensive strategic marketing plan, with Steve Olson. 0
Jul 1, 2015

Authority and Thought Leader on outsourcing contract startup, contract analysis, and contract administration systems. Deep Experience – 15 years of lessons learned and best practices from starting up the contracts of 114 of the world’s leading [Fortune 100 & Fortune 500] corporations and U.S. federal and state government agencies.

Click to tweet: Steve Olson shares his outstanding experience and insights on Onward Nation!  

Secret -- timesaving technique

Begin each day with the end in mind. Make a list ranking your top five priorities. ONWARD!

Daily habit that contributes to success

Steve makes sure to spend 75% of his time prospecting to find clients through networking.

Could have ruined your business -- but now --  an invaluable learning experience

Steve’s transition from a secure high paying job to a new business owner was very difficult -- and Steve tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to be able to satisfy the needs of their customers by understanding the marketplace.”

Most influential lesson learned from a mentor

“Learn to develop a comprehensive marketing plan versed in strategic objectives.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“It’s not necessarily a particular system, but I would make sure to find trusted advisors.”

What one strategy or “recipe” would compound into big wins for business owners?

You have to develop, implement, and maintain a strategic marketing plan.

How to exceed expectations and add the most value?

An individual with integrity, a diverse set of skills, and the ability to understand your corporate mission.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Find trusted advisors
  2. Review your business plan

How best to connect with Steve:

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