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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
May 22, 2020

Melanie Johnson is the CEO of Elite Online Publishing. She is passionate about sharing people’s stories that educate, motivate, and inspire. She and her team market and promote nonfiction books for business owners and athletes to create expert authority status for marketing impact and influence. She is honored to work one on one with their authors to create the best strategies for their book creation, marketing, and social media. Melanie is a five-time best-selling author.

Melanie graduated from Michigan State University with a degree in communications and was the first girl to receive a varsity letter in a boy’s sport in the state of Michigan. She lives in Houston Texas and is originally from Michigan, where she earned the title of Miss Michigan. She is enjoying raising her two sons, who keep her motivated and young. She loves the beach, traveling, and spending time with her family.

What you will learn from this episode:

  • How Melanie’s varied career moved from working as a model and actress to broadcasting, to real estate, and then to the world of publishing
  • How working in communications awakened Melanie to the power of writing and publishing a book
  • How the Amazon author page can be a powerful marketing resource, including adding blog posts and a bio, putting the power of Amazon to work for you for free
  • What obstacles and challenges business owners often get stuck on when considering writing a book, and how Melanie and her team help overcome these roadblocks
  • What diverse tools and resources are available to help potential authors take down their thoughts and develop a book
  • How Melanie and her team’s “ten-by-ten-by-three” formula can help you quickly generate great content relating to the most important questions your audience might ask
  • Why calls to action throughout your book are important, and how to integrate your website into your book and encourage readers to opt in to more content
  • How giving away free copies of your book can be a great way to forge new relationships and create business opportunities
  • Why a book has incredible longevity and can help keep you top-of-mind with your prospects and potential business relationships
  • Why publishing a book has many benefits that other forms of marketing tools lack, and why it can be sliced, diced and repurposed in many different ways

Resources:

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