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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Oct 19, 2015

John Gumas is a veteran of the advertising and interactive marketing industry. John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the San Francisco Business Times.

John is recognized as one of the country’s foremost authorities on challenger brand marketing. He is the author of the popular book “Marketing Smart”, which describes how challenger brands can effectively develop marketing strategies to take on their larger competitors. John is an adjunct professor of branding, advertising and interactive marketing, a sought-after speaker and a regular columnist for several publications and blogs.

John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate, the San Francisco Giants, and was selected as the Man of the Year by The Elios Society.  

Secret – timesaving technique

John sets one goal a day – accomplishing the daily keeps him positive and moving forward. ONWARD!

Daily habit that contributes to success

Engage with your key employees – John keeps his team motivated.

Could have ruined your business – but now – an invaluable learning experience

John had to make tough employment decisions – and John tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Create the right company culture – your employees need to be proud to come to work each day.”

Most influential lesson learned from a mentor

“Don’t get burnt out – delegate what you don’t like to do.”  

 

Final Round – “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

I would have had a realistic business plan – stay focused on realistic goals.

What one strategy or “recipe” would compound into big wins for business owners?

Have a perfect elevator pitch – you can’t be everything to everyone.

How to exceed expectations and add the most value?

An individual would have a good heart – they need to be caring individuals.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Think like a challenger brand – focus on what makes you unique
  2. Create a concise, compelling message – and make sure everyone in the company knows it
  3. Love what you do – make your job not feel like work

How best to connect with Olie:

 

You can also find us here: ------ OnwardNation.com ------

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