Prentice Howe has always believed in underdogs. As Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, his passion is helping brands embrace their challenger-ability and topple their giants. Prentice has been featured in The New York Times, AdWeek, Inc., and Communication Arts and authored the Amazon best-selling book “The Empowered Challenger Playbook,” which describes his strategies in detail and backs them up with case studies.
What you will learn in this episode:
- Why Prentice thinks that betting on yourself is the best thing you can do for your professional career
- How to adopt Prentice’s growth mindset, what it means for your future, and how to instill that mindset in your employees
- Prentice’s advice for creating a roadmap and acquiring the tools needed to advance your business and achieve your professional goals
- Strategies for “challengers” to shift their focus, make sacrifices, and pursue their goals of competing against market leaders
- The five pertinent personal traits needed to be an empowered challenger
- Finding your niches to diversify your client base and avoid putting all of your eggs in one basket
- What Prentice thinks are the most critical skills for “business masters”
- Why your business should serve YOU and not just your clients
- The life-changing effects of having a mentor and why success leaves clues
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