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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Jan 30, 2019

Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model.

A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture.

What you’ll learn about in this episode:

  • What has been happening for Anne since her previous appearance on Onward Nation in episode #709
  • Why Anne has firmly focused her thought leadership around the specific area of brand citizenship
  • How Anne spent seven years on semi-sabbatical while writing her book, due to the research time involved
  • How Anne’s dedication to brand citizenship started when she was nine years old and questioning the decisions of others
  • Why authenticity and aligning your values with your brand are an important component of brand citizenship
  • Why it’s important to have everyone in your organization working toward the same purpose and goals
  • Why basing your choices solely on profitability can cause more problems than they solve
  • Why Anne defines success as having the ability to contribute your unique gifts to the world and those you serve
  • How clearly defining your purpose can resonate throughout your organization and guide your operating principles
  • What advice Anne would share about overcoming your fears and standing up for your beliefs

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