Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Apr 10, 2019

Corey Kupfer is an expert strategist, negotiator and dealmaker with more than 30 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, consultant, author and professional speaker. He is the founder and principal of Kupfer & Associates, PLLC, a leading corporate and deal law firm; the founder and CEO of Authentic Enterprises, LLC, a speaking, training and consulting company committed to inspiring authenticity in business; the author of Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys To True Negotiating Success & How To Achieve Them. He is also the creator and host of the Fueling Deals Podcast, which launched in February 2019.
You can learn more about Corey, his companies and current projects at

What you’ll learn about in this episode:

  • What Corey has been working on with his business and in the area of thought leadership since his previous appearance on Onward Nation
  • What issues Corey recognized that were limiting the amount of business he was getting, and how he corrected those issues
  • How Corey recognized that he himself was becoming a bottleneck in his business and its success
  • How Corey recognized, identified, and overcame his limiting beliefs that were holding him back, and how he discovered that his limiting beliefs were ultimately wrong
  • Why Corey decided to dig into his thought leadership, and why he launched his Fueling Deals podcast
  • What topics and information Corey has covered so far on his podcast, and why he feels passionate about showing the many types of deals available to a business
  • How business owners can find deals of all kinds, and why networking and connecting with other business leaders in your industry is key
  • Corey shares case studies of some of the unique deals he has been involved in or helped facilitate
  • What suggestions Corey has for business owners looking for and planning for an exit, and why it is important to plan for contingencies
  • Why it is important to surround yourself with other business owners in mastermind groups or as mentors

Additional resources:

Apr 3, 2019

Judy Robinett has been profiled in Fast Company, Forbes, Vogue, CNN and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding. Known as “the woman with the titanium digital Rolodex,” Robinett has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been on the advisory boards of Illuminate Ventures, Pereg Ventures, Springboard Enterprises, and Pipeline Angels accelerators. She was a managing director of Golden Seeds Angel Network (the third most active angel investment group and one of the largest in the U.S.); the CEO of publicly traded Medical Discoveries; and served on the faculty of Goldman Sachs’s 10,000 Small Businesses program.

Previously, Robinett was a member of the Department of Commerce team that defined performance criteria for the Malcolm Baldrige National Quality Award for Performance Excellence in Healthcare, for which she received an award from the White House. She regularly presents workshops and keynotes, and has given hundreds of speeches worldwide for audiences at NASA, TEDx, MIT, AT&T, and Walmart. She is the author of How to Be a Power Connector: The 5+50+150 Rule (McGraw-Hill), named the #1 Best Business Book of 2014 by; coauthor of a chapter in Crowdfunding for Dummies (Wiley, 2013); and is set to release her newest book, Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup (AMACOM/HarperCollins Leadership) in 2019.

What you’ll learn about in this episode:

  • Why Judy wrote her book, “Crack the Funding Code”, as a way to help business owners find and access investor funding
  • Why there is more venture capital money and other sources of funding available now than ever before
  • Why coachability is crucial for attracting investors, and why arrogance will scare investors away
  • Why you should be confident in what you are offering to potential investors and “kick your fear to the curb”
  • Why investors will consider your character, honesty, and knowledge as much as they will consider the strength of your business
  • Why it is important to mitigate as much risk as possible for your investors and be clear in the exit you’re offering
  • How not having the funding or not finding customers are the only two reasons a startup will fail
  • What “family offices” are, and how they can be a source of funding outside the traditional venture capital
  • What steps Judy recommends for business owners looking for funding, and what resources are available in every state
  • Judy’s strategies for building your confidence and kicking fear to the curb, and her “three golden questions” and why you should ask them

Judy’s recommended funding resources:

How to connect with Judy Robinett:

Mar 27, 2019

Mark Pattison is a former wide receiver in the NFL, where he played for the Raiders, Rams and Saints. Since retiring from his football career, Mark has been dedicated to challenging his own limits, and one of his life goals is to become the first NFL player to ever climb the Seven Summits, the tallest mountain on each of the seven continents. To date, he has successfully climbed six of the seven, with the most recent being the Vinson Massif in Antarctica.

Mark is also an entrepreneur, motivational speaker and leadership consultant, and he believes passionately in giving others the push they need to exceed their limits, conquer their fears, and find their summits. In addition to his professional work as a motivational speaker, Mark passionately believes in the incredible and transformative power of philanthropic work. That is why he partnered with Chris Long of the Philadelphia Eagles and his foundation,, to help install life-sustaining water wells throughout Tanzania.

What you’ll learn about in this episode:

  • Why Mark’s mantra is “get off the sidelines, get back into the game, and find your next summit”
  • How Mark first got involved in football, and how he turned it into a college scholarship and later a successful career in the NFL
  • How the end of Mark’s NFL career left him at loose ends and led him to ultimately become a successful entrepreneur
  • Why a difficult divorce and a personal loss sparked Mark’s interest in becoming the first NFL player to ever climb the Seven Summits
  • How Mark uses the acronym “S.U.M.M.I.T.” as a guide for turning the spark of ideas into successes
  • How Mark became involved with NFL player Chris Long’s Waterboys foundation, and what the organization does to help impoverished communities access clean water
  • Why Mark’s work with business leaders has led him to recognize that too many leaders and organizations are sitting on the sidelines and playing it safe
  • What important daily habits Mark keeps that have most contributed to his success throughout his career
  • What Mark believes are the most vital and critical skills business leaders need to master to be successful
  • Why it is necessary to put in the time, dedication, effort and hard work to be able to achieve your ultimate goals
  • What important lessons Mark has learned from his own mentors and from other business leaders
Mar 20, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in,, The Washington Post, and Inc. Magazine.

Additional resources:

Mar 13, 2019

Hunter is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm inmedia news outlets, podcasts, and radio shows.

Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office. commercial real estate.

Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows.

What you’ll learn about in this episode:

  • Why Hunter saw the 2008 real estate crash as an opportunity, and why he moved into real estate during the 2010 European debt crisis and collapse of Greece
  • Why Hunter has completely cycled his investments out of the stock market and into more simple and safe investments
  • How Hunter had the idea for Cash Flow Connections, and how the business works to help investors identify opportunities
  • Why positioning yourself as a passive investor in a syndicated structure opens up a world of flexible investment opportunities
  • How to get involved in a syndicated investment structure and minimize the risks involved in your investment
  • What seven steps to follow before getting involved in any real estate investment and particularly a syndicated investment
  • Why cost-to-build isn’t a key factor in the self storage market, and how to take advantage of buying existing self storage
  • How Hunter got involved in thought leadership and why he began his Cash Flow Connections podcast
  • Hunter shares his first attempt at raising an outside capital fund and why it was such a terrible experience
  • How Hunter has learned to integrate content creation into his thought leadership, and why he cares about quality over quantity

Additional resources:

Mar 6, 2019

Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.

She uses her journalism, PR and marketing experience to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.

She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation ( in Virginia Beach and Wilmington, NC. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.

What you’ll learn about in this episode:

  • How Kate decided she wanted to become a journalist, and how she came to work at the CBS Morning News and eventually CBS Evening News with anchor Dan Rather
  • How Kate now works with clients on personal branding and LinkedIn, and why the “story” matters so much to her
  • Why stories don’t necessarily mean brand stories, and why Kate believes sharing your story can help you form connections
  • How to answer the question of “what do you do?” with a more memorable and engaging answer than just your job title
  • Why Kate believes LinkedIn is a powerful tool and an opportunity to tell your story and share your expertise
  • Why your LinkedIn profile should never be a copy-and-paste of your resume and should contain more compelling pieces of information
  • Kate shares a great way to solicit feedback on your strengths from colleagues that you may not be aware of in yourself
  • Strategies for using your story on LinkedIn to be disruptive, and why your LinkedIn summary is critical real estate
  • Why it is important to find your super-specific strengths and talk about your niche and how you excel in it
  • Why you should never use the default LinkedIn message to connect with someone, and why you should always personalize your invitations

How to contact Kate Paine:

Feb 27, 2019

Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

At age 28, Steve Gordon became the CEO of an engineering/consulting firm. It was baptism by fire… Steve knew nothing about marketing or selling services. His firm got all its business by word of mouth, and they enjoyed a healthy, growing business. But they never knew where the next client was coming from, or when he/she would arrive. Steve spent countless nights staring at the ceiling at 2 am, worried about when the next client might come. So he began studying sales and marketing.

Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. Today he continues sharing his expertise with clients across the world, opening their eyes to their unique growth opportunities and helping them build the right systems to attract their ideal clients.

What you’ll learn about in this episode:

  • How Steve started out as an engineer and made CEO in four years, and how that experience taught him to run a service business
  • How Steve has shifted his focus to helping service-based business owners, and why he chose the word “unstoppable”
  • Why Steve believes that persistence is the most important factor in finding your success in a service-based business
  • What important lessons can be taken from Steve’s latest book, “The Exponential Network Strategy”
  • What networking opportunities can be found in participating in podcasts and sitting down with other business leaders
  • How reciprocal networking works, and how it can be mutually beneficial for adding value to your audiences
  • How to leverage a podcast or a mailing list to effectively promote yourself to all of your contacts
  • Why LinkedIn is an excellent tool for networking, but only if you utilize it correctly
  • Why it is critical to building a solid team with the skills that can support your efforts
  • Why it is so important to be intentional in your business and to keep your priorities in order

Additional resources:

Feb 25, 2019

Greggory R. Garrett is the CEO and Managing Director of CGS Advisors, a boutique strategy and innovation advisory firm. As such he pushes the limits of corporate cultures by developing and implementing unique strategies that capitalize on technology-oriented disruptions to industries and markets. In 2017 he founded and chairs Connected Detroit Innovates, a membership-based business renewal accelerator made up of Chief Innovation Officers.

Gregg has received numerous professional and civic accolades. He is a member of Oakland County’s 2015 40 under 40, a recipient of Oakland University’s Distinguished Alumni Service Award, a Rotary International Paul Harris Fellow, amongst others.

What you’ll learn about in this episode:

  • Why starting his first company at age 16 set Gregg on the path to lifelong entrepreneurship
  • Why Gregg chose to leave his previous employer and create CGS Advisors, and what work CGS does for their clients
  • Why Gregg titled his book “Competing in the Connecting World: The Future of Your Industry is Already Here”
  • How the idea for Gregg’s book came about, and why the writing of the book happened organically as his ideas spread
  • Which important lessons Gregg feels are the biggest takeaways from his book, and how to take action on those points
  • Why complacency is dangerous, and why mid-sized firms who are doing “well enough” are often adversely affected by new technologies
  • Why “structural inertia” and “dominant logic inertia” are the two main threats to a company that can cause it to stand still
  • How to break out of your own patterns and take brave steps to shake up your business
  • What influential lesson Gregg learned from his grandfather that shaped his career and business philosophies
  • What four key strategies and pieces of advice Gregg wants to share with business owners

Additional resources:

Feb 22, 2019

Les McKeown became the co-founder an incubation consulting company that advised on the creation and growth of literally hundreds of organizations worldwide, with at its peak 13 offices in 7 countries worldwide.

Now Les advises CEOs and senior leaders of organizations just like yours on how to achieve scalable, sustainable growth, speaks to Fortune 500 companies about his breakthrough strategies, is one of Inc.’s top contributing authors. He is also the author of three books on growth leadership, one a Wall St Journal and USA Today bestseller, and a much-in-demand public speaker.

What you’ll learn about in this episode:

  • How Les began his entrepreneurial journey, starting with his role as an independent consultant in his early 20s
  • How Les’s role began to transition into joining and helping found startup businesses as a serial entrepreneur
  • Why Les began teaching entrepreneurs to start and grow their businesses and transitioned his career again
  • What patterns Les looks at to predict the success or failure of an organization, and what life cycles every business goes through
  • How Les’s work helps business owners put their challenges and opportunities into perspective
  • Why it is possible to reverse an organization’s “aging” and go back to the predictable success stage
  • Les shares case studies of organizations that went through the aging arc into decline
  • Why the parts of an organization can be in different parts of the life cycle, and why the parts on the right side of the arc can bring down the rest
  • Which skill is most important to help business owners move from the whitewater stage to the predictable success stage
  • Why Apple CEO Tim Cook is an excellent example of a leader scaling a business through effective team-building

Additional resources:

Feb 20, 2019

Jay Baer, CSP is the world’s most retweeted person among digital marketers. He is a business strategist, keynote speaker, and the New York Times best-selling author of five books including “Hug Your Haters.” Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps companies gain and keep more customers through the intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other educational resources for business owners and executives. Jay is the creator of five multi-million dollar companies, he is an active venture capitalist, and technology advisor, as well, Onward Nation…an avid tequila collector and certified barbecue judge.

What you’ll learn about in this episode:

  • Why Jay wrote his new book “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”
  • Why word of mouth is the best and most effective way to grow your business, and why it is too often ignored
  • Why it is difficult to measure word of mouth success, and why being good at your business isn’t enough to get people talking about you
  • How Jay defines a talk trigger, and how Jay’s 4-5-6 system can help you create a good talk trigger
  • Why an effective talk trigger must always be remarkable, repeatable, reasonable, and relevant
  • Why going over the top with your attempt to get people talking about your brand often backfires
  • What are the five types of talk triggers, how each is distinct, and how you should stick to just one type
  • Why the culture of your business may favor one particular type of talk trigger over the others
  • How to create an effective talk trigger including the important steps you must take to get the results you want

Additional resources:

Feb 18, 2019

Bruce Mack, owner and founder of Platinum Financing Group, knows that his funding options and asset protection programs are the perfect solution for all business owners to achieve complete financial freedom. With his impressive credentials and decades of experience helping thousands of clients, Bruce has honed unique skill sets and the ideal perspective to help entrepreneurs achieve their goals by implementing customized funding solutions tailored to each needs.

Platinum Financing Group has the most comprehensive funding programs available in the industry. Their 0% APR program for up to 21 months is just one unique example of a program that typifies Bruce's quest to bring the best options to startups and existing business owners. As a licensed financial advisor and past owner of a licensed and bonded credit repair company, Bruce empowers small business growth through lines of credit, corporate credit building programs, term loans, bridge, and gap loan financing. He also promotes a highly-specialized self-directed retirement account as a funding option that can be used for any business purpose. Bruce is especially passionate on educating clients about asset protection and the tax mitigation benefits through the utilization and implementation of his unique, specialized Business Trust.

With a client-first philosophy, Bruce and his team at Platinum Financing Group are working to build whatever their clients need to achieve their dreams.

What you’ll learn about in this episode:

  • How Bruce transitioned a career as a corporate headhunter and banker into his current role with Platinum Trust Group
  • Why Bruce got involved in real estate transactions, and why it set him on his current path helping others maintain their finances
  • How Bruce helps his clients with funding, asset protection, and repairing their credit reports and scores
  • Why people often end up hurting their own credit situations out of necessity, and why 30% utilization hurts your credit
  • Why you should be using business cards for your purchases as they don’t report to your FICO
  • Why inconsistencies between your reports with the three credit bureaus can harm your credit standing
  • How inquiries can damage your credit, and why inquiry removal as a form of credit repair can help
  • Why asset protection is vital for any business owner, and why a “corporate veil” isn’t sufficient protection
  • How to find out more information about asset protection and Platinum Trust Group’s services
  • Why it is important to go to a professional for assistance rather than trying to do it yourself

Additional resources:

Feb 15, 2019

Ted Thomas is a Florida based educator, publisher and author. Thomas is publisher and author of more than 30 books. His guidebooks on Real Estate have sold in four counties of the world. In the recent past, over 75,000 clients have carefully evaluated Ted Thomas’ QuickStart Introduction In Secured Tax Lien Certificates and have chosen to become associated with the market leader. Thomas’ Home Study Materials are international bestsellers and draw clients from Europe and South America.

What you’ll learn about in this episode:

  • How Ted transitioned a career as an airline pilot into a real estate business, and became an advisor to others
  • What leverage risks Ted warns against, and how he helps others create value and grow their wealth
  • What a tax lien certificate is, and how you can buy tax liens to create profits from unpaid taxes safely
  • Why tax certificates are an underutilized and secure way to invest your money, and how their returns work
  • How the rules for tax certificates very by states, and why it is important to understand the rules and penalties
  • Why auctions are prevalent all over the country, but are a hidden investment gem that few people take advantage of
  • Why the southern part of the United States is the most friendly toward tax certificate sales
  • How 97% of all tax certificates will pay you out in 6 months or less, and how you will get ownership of the property if you don’t get paid
  • Why the rules governing tax certificates often predate the interconnectivity of the states from the interstate system
  • How to get more information and learn about Ted’s tax lien certificate purchase system

How to reach out to Ted Thomas:

Feb 13, 2019

John Mitchell is fascinated by how a person can take science and apply it to their life to substantially increase their success and achievement in life. In particular 2 scientific discoveries that were profiled in a Time magazine cover story. John’s 12-minute a day success formula impacts a person’s career, significant other relationship, and their health. It doubles their control over themselves and focuses them on what really moves the needle in their life.

What you’ll learn about in this episode:

  • What has been happening for John since his previous appearance on Onward Nation in episode #581
  • Why turning 50 was a defining moment for John, inspiring him to change his approach to life with the goal of making $1 million a year
  • How the book Think and Grow Rich by Napoleon Hill changed John’s life, and how John implemented the book’s wisdom into his life twelve minutes a day
  • Why John feels passionate about sharing his Think It Be It methodology with high-achieving business leaders
  • How John’s methodology differs from everything else in the areas of personal development and success
  • How to evaluate your life and determine which areas you could stand to make improvements in
  • Why twelve minutes a day is enough time to completely reprogram your brain and become the person you want to be
  • Why John’s methods are based upon brain science and its application, and how the science works
  • John shares his story of realizing that his methodology is only meant for people willing to put in the twelve minutes a day necessary

How to reach out to John Mitchell:

  • Text “genius” to 44222
Feb 11, 2019

Bob Dusin is the co-author of Creating the High Performance Work Place. Collaborating with leaders and organizations in all industries, he instills this philosophy to help create the highest performing and most highly engaged work environments possible.

Bob grew up on a wheat and cattle farm in western Kansas and earned a degree in Civil Engineering from Kansas State University, followed by a Master of Business Administration from Rockhurst University. In the early part of his career he worked as a Construction Project Manager, then went on to be the co-owner of a concrete construction company. Following that he altered his career course, becoming the Human Resources and Training Director for a national construction firm. Bob has been a trainer, facilitator, coach and speaker for more than 15 years.

Bob is a member of the National Speakers Association and speaks at numerous expos and events throughout the country each year. He is also a commercial voiceover and video actor, and a professional comedy improvisor.

What you’ll learn about in this episode:

  • How Bob’s career journey taught him the value of a work ethic and gave him perspective on the people side of business
  • Why Bob feels passionate about his hobby of performing improv comedy, and how it taught him to confront his fears
  • What valuable business lessons Bob has been able to draw from his experience with improv groups
  • Why the key to a high-performance workplace is in having a deep belief that the people on your team are capable and have value
  • Why a high-performance workplace needs to have strong relationships and allow people to thrive and excel
  • What important lessons Bob feels can be drawn from his book “Creating the High Performance Work Place” and applied to your own business
  • How to foster a workplace environment where your team feels valued and empowered to succeed
  • Why positive reinforcement needs to involve gratitude, an explanation of the impact the team member has made, and recognition of what it says about their character
  • Why you should try to avoid the word “but” and say “and” instead, and why punishment never makes someone get better at their job

How to reach out to Bob Dusin:

Feb 8, 2019

Colin Sprake is a four-time best-selling author and mentor to well over 50,000 entrepreneurs!

Colin has built several different million dollar businesses within 6 months. He has over 30 years of business experience having come from the mining industry to building his own multi-million dollar businesses from the ground up.

A dedicated teacher, Colin is the Master Trainer at Make Your Mark Training and Consulting and is devoted to people achieving huge success in their businesses. His purpose is to assist business owners to dramatically improve the number of businesses that succeed. After all, failing businesses affect us all in negative ways.

Using decades of business experience, Colin speaks and trains on a wide variety of topics for corporations, organizations & associations. Colin Sprake is all about delivering what is required to achieve the desired result and holding you accountable for your own success.

What you’ll learn about in this episode:

  • What has been happening for Colin since his previous guest visit to Onward Nation in episode 730
  • How Colin is refocusing and re-prioritizing his efforts in 2019 and measuring the “right” metrics
  • Why Colin owns his challenges and mistakes, and why he believes strongly in the Law of Attraction
  • Why your daily habits and your thoughts directly impact the energy you attract into your life
  • How Colin uses abundance and gratitude meditation to put himself into the mindset for success every day, morning and night
  • Why it’s critical to be clear, deliberate and intentional in what you want (and don’t want) in your life
  • How to avoid “self-fulfilling prophecies” by changing your mindset and opening yourself to an abundance
  • How Colin’s team invokes the Law of Attraction throughout all aspects of his business
  • Why the words “I am too busy right now” actually mean “you are not a priority to me right now”
  • Why Colin defines happiness as the ability to do what he wants, when he wants, with whom he wants, without being constrained by time or money

How to connect with Colin Sprake:

Feb 6, 2019

Sean Pillot de Chenecey has over 20 years experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Costa, Vodafone, Kerrygold and Starwood. He’s collaborated with numerous international advertising, branding, design, media and PR agencies. He is a lecturer at the University of the Arts London, and has written for Dazed, Admap, Brand Strategy, Marketing and Contagious. A public speaker, he’s given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

What you’ll learn about in this episode:

  • Sean’s background, including service in the British army, and his transition into the business world
  • How Sean’s work has evolved to helping brands navigate the difficult business challenges of today
  • Why the societal challenge of truth and trust extend beyond politics to the business world
  • How Nike found itself at the center of a cultural storm in the 90s, and how its ad agency navigated the challenge
  • Why trust is the key to every relationship in your life, whether professional or personal
  • Why things have dramatically changed for Silicon Valley companies as trust in them has weakened
  • Why privacy is an ongoing concern for global society, and why brands are expected to address these serious concerns
  • Why you as a business owner must be passionate and adhere to your beliefs, especially in your business dealings
  • Why lies are becoming more common, and why it’s important to break through with honesty and authenticity
  • How Facebook’s recent privacy and honesty challenges have expanded beyond their business to impact many areas of society

How to contact Sean Pillot de Chenecey:

Feb 5, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in,, The Washington Post, and Inc. Magazine.

What you’ll learn about in this episode:

  • Why focusing on a huge audience or more customers isn’t as important as focusing on the audience you have
  • Why focusing on going narrow and deep with your business in 2019 will help you find true success
  • How true thought leaders aren’t superficial, and why their authenticity and focus on their audience is key
  • Why you should read the book “Niche Down: How to Become Legendary by Being Different” by Christopher Lochhead and Heather Clancy
  • What benefits you can expect from taking a niche down approach to your business this year
  • Why your business should have three tangentially connected areas of expertise, and why it’s okay that some clients aren’t the right fit for your business
  • Why focusing on a niche audience will help you monetize your content much faster than if you were to go broad
  • How the book “Killing Marketing: How Innovative Businesses Are Turning Marketing Costs Into Profit” by Joe Pulizzi and Robert Rose can help you monetize your content
  • What three actionable steps you can take to maximize the impact of your narrow but deep cornerstone content
  • Why you should listen to Onward Nation episode 854 as a great companion to this episode

Additional resources:

Feb 4, 2019

Rick Miller is an unconventional turnaround specialist, a servant leader, and a go-to Chief. He is also an executive coach, an author, a speaker, and an expert at driving sustainable growth. For over 30 years, Rick served as a successful business executive in roles including President and/or CEO in a Fortune 10, a Fortune 30, a startup, and a non-profit. In each case, he was recruited from the outside to turn around poor performance in difficult times.

What you’ll learn about in this episode:

  • How Rick learned valuable business lessons from his father, the only HR person at one of the only non-union machine shops in Massachusetts
  • Why Rick is as focused on “human capital” as he is on financial capital in the organizations he works with
  • Why Rick chose to call his book “Be Chief: It’s a Choice, Not a Title”, and how it relates to his definition of power
  • How energy comes from self-understanding and the ability to “be still” despite all the background noise
  • Why clearly understanding your own values is critical for leading and influencing other people
  • Why all of Rick’s proceeds from the sales of his book will be donated to children with special needs
  • How to get access to a free questionnaire that will help you define your values compass and score you on clarity, influence, energy, confidence and impact
  • What differentiates “go go”, “go… but” and “no go” employees from each other, and why the distinction matters
  • What “I3K” is, and why it is the secret recipe for success in a leadership role and in business
  • How to reach out to Rick Miller, and why Rick’s book is different from other leadership books available

How to contact Rick Miller:

Feb 1, 2019

Jeff Koser is the spirited founder and CEO of Selling to Zebras. Zebra is an AI-driven Sales Enablement Automation Platform that creates a guided sales experience that directs sellers and buyers through a sales engagement. Zebra identifies perfect prospects (Zebras), decision makers and generates buyer specific presentations that are presented right in the software. Leverage ZEBRA to run your sales engagements and close 90% of the business you pursue faster, more easily and more profitably!

What you’ll learn about in this episode:

  • How Jeffrey’s 30+ year background in software and sales helped guide his career path to his current position as CEO of Zebrafi
  • Why the cumbersome difficulty of using Excel caused Jeffrey’s company to decide to develop its own software
  • Why Jeffrey’s 20-year-old “Selling to Zebras” B2B consultancy business transitioned to Zebrafi on January 1, 2019
  • How Jeffrey and his team recognized the opportunity to pivot their business into a new SaaS (software as a service) entity
  • How Jeffrey’s company evolved, and how they developed their new business model to solve their clients’ problems
  • Why some salespeople struggle to become a “trusted advisor” to their clients, and why Zebrafi is different
  • How Zebrafi’s software determines a “zebra” through rating seven attributes on a scale of 0-4
  • How Zebrafi helps their customers clearly define their purpose, culture and what they need to do to find success
  • What important lessons Jeffrey learned from his own mentors, and how they impacted his business philosophy
  • Why perseverance was critical to Zebrafi’s success, despite some early failures developing their own software

Additional resources:

Jan 30, 2019

Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model.

A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture.

What you’ll learn about in this episode:

  • What has been happening for Anne since her previous appearance on Onward Nation in episode #709
  • Why Anne has firmly focused her thought leadership around the specific area of brand citizenship
  • How Anne spent seven years on semi-sabbatical while writing her book, due to the research time involved
  • How Anne’s dedication to brand citizenship started when she was nine years old and questioning the decisions of others
  • Why authenticity and aligning your values with your brand are an important component of brand citizenship
  • Why it’s important to have everyone in your organization working toward the same purpose and goals
  • Why basing your choices solely on profitability can cause more problems than they solve
  • Why Anne defines success as having the ability to contribute your unique gifts to the world and those you serve
  • How clearly defining your purpose can resonate throughout your organization and guide your operating principles
  • What advice Anne would share about overcoming your fears and standing up for your beliefs

Additional resources:

Jan 28, 2019

Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protecting strategies to help circumvent debilitating lawsuits for his clients.

What you’ll learn about in this episode:

  • How climbing Mt. Kilimanjaro under the worst possible weather conditions mirrors Scott’s overall outlook on life
  • How going from four to thirty-five teammates in 2018 put strain on Scott’s business, and how he managed the challenge
  • Why asset protection is a critical tool in any business owner’s arsenal, and why it matters
  • How asset protection is structured using LLCs to protect your business from legal claims and predatory lawsuits
  • How proper asset protection helps dissuade lawsuits from ever getting filed in the first place
  • How Royal Legal Solutions helps small businesses access the same asset protection strategies the big corporations use
  • Why insurance is an important layer of protection for your business, but why it’s important to not go overboard
  • How to “hide” the ownership of your assets so that what you own remains secret from the general public
  • How land trusts work to protect your real estate assets in the same manner that an LLC protects your monetary assets
  • Why business owners can retroactively implement asset protection strategies, and how a series LLC structure works

How to contact Scott Royal Smith:

Jan 25, 2019

Amber McDonald is the Co-Founder and CEO of Indemnis, Inc. From an early age Amber has been an extremely hard worker; having supervised 150 employees by the age of 21, her ambition and work ethic weren’t in short supply. Her experience ranges from managing programs and finances for a company with $30M in assets to serving on an ANCSA board holding co. with over $250M in annual revenue. She’s a founding member of Indemnis and leads business operations, legal, finance divisions, business development and sales, human resources, marketing, customer support, and FAA compliance.

What you’ll learn about in this episode:

  • What Indemnis Inc. does, how their products work, and how those products are making drones safer and more cost-effective
  • Why Amber keeps daily and weekly goal lists, and how it helps her to focus and accomplish tasks
  • How Amber’s workweek “flows” through preplanned and scheduled activities, while still staying prepared for the unexpected
  • What difficulties Amber and Indemnis were forced to face, and how they overcame those challenges
  • Why Indemnis had to pivot away from their first product focus and come up with a new solution
  • How Amber approached the difficult conversation of having to redirect her entire team and start over from scratch
  • What critical skills Amber has found to be the most important for her to develop throughout her career
  • How mentors have impacted Amber’s career, and what important lessons she learned from her mentors
  • Which strategies can help business leaders and their teams solve the most complex problems
  • What areas Amber would advise Onward Nation business owners to focus on to ensure the success of their businesses

Additional resources:

Jan 23, 2019

Today we are speaking with Chris Westfall, a sought-after business consultant, communication coach, keynote speaker, and the author, co-author, or publisher of eight books. Advising hundreds of thousands of leaders from high-growth entrepreneurial enterprises, Shark Tank startups, and Fortune 100 companies, he has helped create multi-million-dollar revenue streams for businesses on four continents. He is the U.S. National Elevator Pitch Champion and the author of the new book Leadership Language: Using Authentic Communication to Drive Results (Wiley, 2018). To learn more, visit

What you’ll learn about in this episode:

  • How Chris was recognized as the U.S. National “Elevator Pitch” champion, and how that has translated to his work
  • Chris explains the building blocks and critical components of an elevator pitch, and how to effectively share your story
  • How to use “you language” to build universal connections and start powerful conversations
  • Why “entrepreneur-itis” is a common ailment that keeps you in the engine room of your business rather than steering it from the deck
  • Why Chris felt driven to write his book “Leadership Language: Using Authentic Communication to Drive Results”
  • Why Chris defines a client as anyone upon whom your success depends, whether it be your board of directors, your investors, or your spouse
  • Why “the empty chair” is a seat at the discussion table reserved for your client’s clients
  • Why anticipation is a super-power, and why “I’ve thought this through” are four incredible words to use throughout your life
  • How it’s critical to live in the moment, move beyond past experiences to look toward the future
  • How Chris’s experience with an unexpected mentor impacted his life and changed his outlook on life

Additional resources:

Jan 21, 2019

Thom King always struggled with his weight before adopting a ketogenic lifestyle. In Guy Gone Keto he details how perseverance and a high-fat, low-carb diet enabled him to drop five waist sizes in a single year. His essential wellness program includes tips for reading and understanding food labels, supportive techniques to make you feel capable and empowered, as well as tasty recipes and easy-to-follow meal plans that will keep you fit and healthy for life.

Thom King is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. A self-described “bio hacker,” he has made it his life’s work to study food science and use his knowledge to help people eat healthier, avoid harmful sugars, and maintain diet and exercise habits that defeat metabolic disease. His company, based in Portland, Oregon, derives its name from stevia, the South American plant extract that is calorie-free yet three hundred times sweeter than sugar, and does not contribute to the combination of metabolic diseases that Thom calls “diabesity.”

What you’ll learn about in this episode:

  • What has been happening with Thom and his business since his previous appearance on Onward Nation in episode 589
  • Why Thom decided to write his book “Guy Gone Keto: How to Lose Weight, Feel Great, and Achieve Lifelong Fitness”
  • Why Thom started living a ketogenic lifestyle, and what changes it brought to his life and wellbeing
  • Why improved sleep and a corrected sleep cycle have been tremendous benefits Thom has received from his new lifestyle
  • How liver health can impact all aspects of your life, and how a ketogenic diet can help with liver health
  • How the ketogenic diet works, what foods are acceptable, and how to properly balance your foods to maintain ketosis
  • Why the first week is the most difficult, and how you will begin to see changes almost immediately
  • How balancing your microbiome can help with decision-making, depression and energy levels
  • Why you should research the real science behind the principles of the ketogenic diet and its benefits
  • Why shaming yourself–especially body-shaming–is only harmful and why self-acceptance is important

How to contact Thom King:

Jan 18, 2019

Having been a leader in motivational and sales training since 1979, Steve Schiffman is a Certified Management Consultant and has trained and consulted to a wide range of corporations including IBM, AT&T, Motorola, Sprint, CIGNA, and a host of other organizations throughout the world. He has also trained over 500,000 professionals in over 9,000 companies.

Millions more have read Steve’s best selling books internationally. Some of his accomplishments include the development of highly pragmatic sales training and management programs that adapt effectively into a broad range of sales environments and industries. All of his training is based upon actual sales experiences and are proven successful. Steve was rated as the number one sales expert in prospecting by Personal Selling Power magazine.

What you’ll learn about in this episode:

  • How a desire to work for himself led Steve to start and grow his incredibly successful sales company
  • Why one of the most important lessons Steve learned is that selling isn’t filling a need, it’s helping people achieve their goals
  • How necessity forced Steve to let go of his hesitation and scale his business over time
  • Why Steve wrote his book “Creating Sales Stars: A Guide to Managing the Millennials on Your Team”
  • Steve shares key takeaways from his book on the importance of instilling motivation in your teams
  • Why it’s important to be excited about your work, your goals, and your contributions to the business
  • Why business owners should break their own bad habits and continually reinvent themselves every 5-6 years
  • What Steve says is the single most crucial skill business owners need to develop to succeed
  • Why it’s important to take the time to think and reflect on your behavior and goals
  • Why creativity and experimentation are skills that we should invest the time to develop in ourselves and our teams

How to contact Steve Schiffman:

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