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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: October, 2021
Episode 1027: Podcast thought leadership, with Mark Colgan 0
Oct 27, 2021

Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment.

Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders and coaching 100s of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy.

He’s a Techstars 18 Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics, to name a few.
Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying por que no? (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.

What you’ll learn about in this episode:

  • Why Mark attributes his career success to his unique ability to match the right people with each other, and why he focused on the podcast thought leadership niche
  • What opportunities Mark identified that pushed him to create his Speak On Podcasts business, and why it is a perfect fit for his talents
  • How the outbreak of the global pandemic allowed the podcasting industry to explode in popularity and become an even more powerful marketing channel
  • Mark describes the step-by-step process he and his agency take clients through to position them as ideal podcast guests and connect them with right fit hosts
  • Why offering value for the audience and providing a unique perspective is the key to creating engaging podcast thought leadership content
  • What research and screening process Mark and his team follow to identify podcasts that are the best fit for their clients
  • Why it is crucial when appearing on a podcast to focus on being helpful to the audience and to avoid being too salesy
  • Why it takes time, dedication and a lot of practice to become a great podcast guest, and why developing your storytelling skill is key
  • How to reach out to podcast hosts through email to stand out and position yourself as a great guest that could bring value to their audiences
  • Why a podcast episode is great cornerstone content that can be sliced and diced into smaller cobblestone content for other platforms

Resources:

Episode 1026: Business scaling strategy: raising your prices, with Michael Zipursky 0
Oct 20, 2021

Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 600 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book.

What you’ll learn about in this episode:

  • How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in business scaling strategy
  • How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
  • Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael’s ability to build credibility and trust
  • Michael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one before
  • Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
  • Why putting your marketing engine in place and following Michael’s three-part process can allow you to raise your prices due to the value you’re offering
  • Why mastering the “deep and meaningful sales conversation” can be a powerful way to establish credibility and increase perception of value
  • Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they’re introverted
  • Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
  • Why doing the hard work of building your confidence in your pricing is crucial for business growth

Resources:

Episode 1025: PR strategies, with Leslie Perino 0
Oct 13, 2021

Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and public relations plans, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns.

Leslie has more than 25 years of leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and their challenges. She believes that having a greater understanding of her clients businesses leads to more innovative and successful campaigns.

What you’ll learn about in this episode:

  • How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategies for business
  • Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website
  • What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic
  • Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed
  • Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies
  • Why your PR strategies should be centered around getting to the point and starting a conversation with your audience
  • How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is important
  • Leslie shares how she and her team help their clients, using some of their zoo clients as examples
  • How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR
  • Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategies take off

Resources:

Episode 1024: Social media presence for business, with Jason Yormark 0
Oct 6, 2021

Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading B2B social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. Jason is a published author having released his first book in 2017, and currently resides in Snohomish, WA. You can learn more about Jason and catch more of his writing on his personal blog www.jasonyormark.com.

What you’ll learn about in this episode:

  • Why developing a social media presence for business success is crucial in today’s competitive market, and how Jason’s career path led to becoming a social media expert
  • Why the key to leveraging social media is found in focusing on the right metrics and getting real results
  • What challenges Jason and his team have faced in dealing with organizations’ past bad experiences working with marketing agencies
  • Why Jason is intentional about his interactions with clients and is focused on building relationships that can blossom over time
  • Why a key part of being a successful entrepreneur is learning to overcome fear of being on your own
  • Why marketing is often the first thing that gets blamed when there are problems in the business, and why marketing is seldom the fix for deeper problems
  • Why being committed to their social media niche has been a powerful catalyst for growth at Socialistics
  • Why the key to a successful social media presence for business is to meet people where they are and leverage your reach
  • Why the level of intentionality Jason and his team practice and the trusted reputation they’ve cultivated have improved the number and quality of incoming leads they get

Resources:

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