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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: February, 2021
Episode 992: School doesn’t prepare us for life, with Russ Sorrells 0
Feb 24, 2021

Russ Sorrells’s bio, in his own words:

It all started because I wanted to be a better dad. I was driving home with my kids one day and thought, “Why doesn’t the school system teach kids how to live a happy life?” It dawned on me, “because that’s my job as a parent.” Duh.

From then on, I started teaching daily 5 minute lessons to my kids based on everything I’ve learned over my 5 years as a high-performance coach. At first it was hard to add it to our manic morning routine, but now my kids harass me if they don’t get their daily Lunchbox Lesson.

What you’ll learn about in this episode:

  • How Russ has expanded his brick-and-mortar business empire since his previous appearance on Onward Nation back on episode 21
  • How Russ created Lunchbox Lessons when he saw there are many life lessons his kids weren’t being taught, and realized school doesn’t prepare us for life in some key ways
  • How Russ used his Lunchbox Lessons to teach his kids about things like first puppy love and other life experiences
  • How each month’s Lunchbox Lessons deal with overarching themes and shares lessons in bite-sized pieces each day
  • How Russ structures his Lunchbox Lessons, and how that same learning structure can be applied to business as well
  • How Russ deals with feelings of Imposter Syndrome when sharing these important lessons with his kids, and why his goal is to give them an advantage in life
  • What vision Russ has for his Lunchbox Lessons business, and how he hopes to create a cradle-to-grave personal development program discussing key life inflection points
  • Why too few people engage in personal development, and why having the right mentors and role models can help you achieve your maximum potential in life
  • Why Russ has focused on a particular niche by creating content exclusively for the families that would make use of and benefit from it
  • Russ shares the story of a clinician friend who excels at connecting with doctors and patients because he leaves his ego at the door

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Episode 991: Sales funnel stages, with Sean Doyle 0
Feb 17, 2021

Sean Doyle has drilled a deep well of unmatched expertise in helping B2B companies sell more to their most profitable customers. With experience spanning over 25 years and more than 5,000 client engagements.

Sean is CEO and principal at FitzMartin Inc, a leading consultancy focused on sales and marketing and management, sales and marketing technology services, and revenue operations.

What you’ll learn about in this episode:

  • How FitzMartin works to take businesses beyond the “awareness” level to a deeper connection with their customers
  • Why truly understanding sales funnel stages is about early stages and late stages in the sales cycle.
  • What important lessons business owners can learn from the Ford Edsel about the value of brand awareness alone
  • How the six stages of the transtheoretical theorem mirror the steps of the typical consumer decision journey, and what key concepts we can draw from the comparison
  • How a request from a client who accounted for a huge amount of Sean’s team’s business showed the importance of late-stage marketing
  • How today’s technology allows businesses to get super granular and targeted in marketing to prospects and going far beyond the awareness level
  • Why too many sales people are in a rush to close deals far too soon rather than allowing a healthy relationship to develop through its later stages
  • Why science says that 80% of your prospects will retreat right before pulling the trigger, and what steps you can take to overcome some of the obstacles
  • Why there’s a big difference between how customers perceive gated versus ungated content, and what message each sends
  • How behavioral science is universal and applies to any situation in which you are trying to help someone make a change, from your personal life to sales prospects

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Episode 990: Crisis management best practices, with Bill Coletti 0
Feb 10, 2021

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team.

He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.

What you’ll learn about in this episode:

  • How Bill started his career running political campaigns and then pivoted into helping companies develop crisis management best practices
  • How Bill defines a crisis differently from a “day-to-day business challenge”, and how “critical moments” are reputation-impacting issues that companies often struggle with
  • How an organization’s reputation is found at the overlap of the public perception of the company and what they expect the company to do next
  • How the classic four P’s of marketing (price, product, place and promotion) served as a model for Bill’s four A’s of reputation management
  • How Bill’s four A’s process (awareness, assessment, authority and action) can help you navigate the complex challenges of reputation management
  • Why and how Bill wrote his book “Critical Moments: The New Mindset of Reputation Management”, and what benefits his company has received from the book’s release
  • Bill explains why each of the four A’s is an important step in managing the long-term reputation of your business
  • Why it is important to express consistency and authenticity in how your company lives its values, and what lessons can be drawn from the many crises of 2020
  • How your reputation is built up over a long, slow period and is rooted in your mission and values, and why there’s no “quick” way to manage your reputation
  • Why creating a “reservoir of goodwill” can help you manage crisis situations and the public’s expectations and beliefs about your company

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Episode 989: Buying a house as a business owner, with Brian O’Neill 0
Feb 3, 2021

Many business owners face significant challenges when it comes to buying or selling a home; because your income comes from your own business, the bank creates serious hurdles to qualifying for a mortgage. And selling a home through a bank comes with its own headaches and costs that can eat into your profits. What can you do?

Brian O’Neill is an entrepreneur who specializes in the real estate “terms” niche, circumventing the banks entirely.

Brian O’Neill was born in New York and moved to Florida at age 5 and spent most of his life there. He attended Florida State University and then at the age of 30 he moved to Chicago. Brian has been there for 17 years now and has a wonderful wife, Katie, who he has been married to for 10 years. They have a 9 year old son named Will. They love spending time together and taking family vacations, just the 3 of them. In his spare time, Brian likes to play golf, read, and play sports with his son.

What you’ll learn about in this episode:

  • Why buying a house as a business owner can be difficult even if you have excellent credit, and why “terms” deals are a great alternative to a bank mortgage loan
  • How Brian got involved in real estate investing in an effort to be able to spend more time with his family
  • Why Brian fell into the habit of talking himself out of starting his business, and how he finally overcame his own limiting beliefs
  • Why having the right mentor and a supportive “inner circle” of connections has been instrumental in Brian’s success as an entrepreneur
  • Why feeling stuck is often due to not realizing all the options you have available, and what to do if you have little equity or even if you’re upside down in your current home
  • What advantages business owners can get from buying or selling a home through “terms” rather than through a traditional bank mortgage
  • How selling a home on terms works, and why it can create monthly income without having to deal with the hassles and headaches of being a landlord
  • What kind of deal structure options are available for buying or selling on terms, and what happens if a buyer is unable to buy the home by the end of the terms period
  • How terms deals can serve as a great option for homeowners who are significantly behind on their property taxes and at risk of forfeiting their home
  • How Brian works to educate buyers and sellers on a different perspective and on other problem-solving options they may not have known about

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