Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the recently released Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.
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Joe Schmit is an author, a 18-time Emmy award-winning broadcaster, community leader, and popular keynote speaker. As a sports broadcaster, he has covered every major sporting event in the past three decades and has interviewed many of the biggest names in sports. His award-winning book, “Silent Impact-Stories of Influence Through Purpose, Persistence and Passion” is now in its 4th printing. You may remember Joe and the wisdom he shared during Episode 310. If you haven’t listened to, studied, and applied all he shared during our first interview…I highly encourage you to add Episode 310 to your list of vital priorities.
Shiv Kera is the founder of Qualified Learning Systems USA. He is the author of 14 books including the international bestseller “You Can Win”, which has sold over 3.5 million copies in 21 languages. His 30 years of research and understanding has put organizations on a path of growth and fulfillment and tens of thousands of people have benefitted from his dynamic workshops internationally in over 20 countries. Shiv’s trademark is “Winners don’t do different things, they do things differently”.
Gina Bianchini is the Founder & CEO of Mighty Networks…a rapidly growing SaaS platform for creating your own network effects brands and businesses –– replacing a blog or website with a niche social network. Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times. Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. She also co-founded LeanIn.Org with Sheryl Sandberg, an organization dedicated to women leaning into their ambitions, where she launched Lean In Circles worldwide.
Maxine Harris is the CEO and co-founder of Community Connections, a large social service organization operating in Washington, D.C. She is a national expert in clinical practices for treating persons with serious mental illness, substance addiction, homelessness, trauma, domestic violence, and traumatic loss. She has authored or edited nine books and 10 training manuals and recently released her newest book, “LESSONS FOR NON-PROFIT AND START-UP LEADERS: TALES FROM A RELUCTANT CEO”.
Johann Van Tonder is COO at AWA Digital — an award-winning conversion rate optimization agency that helps e-commerce businesses around the world grow online conversion rates and sales using a scientific process. He is also the co-author of the book, “E-COMMERCE WEBSITE OPTIMIZATION: WHY 95% OF YOUR WEBSITE VISITORS DON’T BUY, AND WHAT YOU CAN DO ABOUT IT”.
Ron Schutz consults with business owners to help them realize their full potential for their business, while also developing strategies and workable solutions to prepare them for transition. He has been giving financial advice to business owners for over 50 years and is the author of the new book, “AMERICAN FATHERS”, which explores the ideas of moral capitalism and what it means to be an entrepreneur in a global society with different values.
Dina Dwyer-Owens is the co-chair of The Dwyer Group, a service-based franchise company which now includes 19 service brands and accounts for more than $1.5 billion in system-wide sales. She’s a certified franchise executive with more than 35 years of industry experience — 15 years as CEO of Dwyer Group. America also knows her for participating in CBS’s Emmy-winning hit reality show “Undercover Boss” and the first-ever special episode “Undercover Boss: Epic Bosses.” Dina is the author of two books: Live R.I.C.H. and Values, Inc. that both share her global message for living and leading with a proven code of values.
Naphtali Hoff is an executive coach and president of Impactful Coaching & Consulting. He completed his doctorate in human and organizational psychology and holds two master’s degrees in education and educational leadership. Naphtali’s personal experience in the leadership field allows him to understand leaders’ needs and craft solutions to help them optimize their performance and success. He is also the author of the new book, “Becoming the New Boss: The New Leader’s Guide to Sustained Success”.
Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. He is a self-professed tech geek who wholeheartedly believes that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees.
Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing and is recognized as one of the top digital marketing agencies in the United States who prides itself on providing unique, scalable long-term solutions for its clients. Mike holds a B.S. from Temple University’s Fox School of Business and Management where he studied Entrepreneurship and Management Information Systems. After six years as a freelance designer and web developer, he founded Axis Creative Group in 2006 and later merged with Web Talent SEO in late 2010.
Peter Lisoskie is the founder of Chatbot Nation — a technology that fosters a more humanized and connected relationship between people and brands using chatbots, machine learning, and artificial intelligence. He helps business owners and entrepreneurs create an interactive experience with chatbots to deliver leads, improve sales conversions, provide customer service, sell products, and win new clients.
What you’ll learn about in this episode:
Ways to contact Peter:
Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth's experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.”
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Amy Kirsch is the Director of Investor Relations at RealtyShares, an online marketplace for real estate investing connecting individual and institutional investors to private U.S. real estate investments. She has over 10 years of financial services experience & has worked in wealth management for Merrill Lynch, Dearborn Partners, and JP Morgan’s Private Bank before working as the Head of Investor Relations for PeerRealty, a Chicago real estate crowdfunding platform.
What you’ll learn about in this episode:
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Our special encore guest today is Jay Irwin and he is an adventurous soul who is determined to inspire people through wilderness experiences. He teaches audiences, from inner-city youth to executives, how to bring the gifts learned from wilderness experiences into daily life to create powerful and long-lasting change. He is the owner of CBST Adventures where he takes clients out of their comfort zone so they can experience the metaphors of nature. You may remember Jay and the wisdom he shared during Episode 306. If you haven’t listened to, studied, and applied all he shared during our first interview…I highly encourage you to add Episode 306 to your list of vital priorities.
Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the recently released Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.
Good Morning Onward Nation and welcome to Episode 612…it is always a pleasure and honor to have you here with me – I greatly appreciate your time and attention – and the fact that you have chosen to invest a part of your day making Onward Nation what you listen to and study means a great deal to me.
So thank you very, very much.
Today’s episode is going to be a solocast – with a bit of a twist. If you have been listening to the show for a while now – you know that from time to time, I record an episode without a guest – and I call those solocasts – and I do this – because a solocast gives you and me an opportunity to go deeper on a topic and to really explore the depth of a particular lesson.
But for today’s solocast – there is a bit of a twist.
And the twist is that my team and I are going to use this solocast as an opportunity to share an episode where I was recently the guest on the Integrate and Ignite podcast…hosted by my friend, Lori Jones…CEO of Avocet Communications.
Okay…so why did I decide to air another podcast’s episode inside today’s solocast?
I made that decision because of the value I think this interview with share with you.
For example…
Lori and I talk more about how – if you were to launch a podcast, YouTube channel, rockin’ awesome blog, or another form of cornerstone content – it could become your Trojan Horse of Sales and ignite your business development strategy within your company.
You and I went deep into this topic during Episode 600 of Onward Nation – but the perspective I share with Lori and what she shares with me will provide additional context that will be helpful to your biz dev.
Lori and I also talk about the importance of thought leadership and how it can be used to share your expertise with your dream prospects – and – add value to your existing customers, which is an important lesson for most business owners, especially those who are being forced to pivot their business over the next 12-36 months.
I also helped Lori’s audience see – and I want you to see, too, Onward Nation, how a piece of cornerstone content – again…that may be a podcast episode, a YouTube video, a blog article, etc. can then be used to create 30, 40, even 50 pieces of smaller content.
And this adds leverage into your business and helps you create scale.
Plus, this portion of the conversation with Lori begins to fulfill the promise I made to you during Episode 600 when I said that I would go deep into the content creation process during a future solocast, which I will still do and am preparing that episode right now, in fact.
But the conversation with Lori is an additional layer of introduction that provides some helpful context as we continue moving down the content creation path.
And lastly…Lori and I also address another scaling issue – and that is how to get your internal team onboard with the strategy of creating cornerstone content to drive business development – and – that this strategy is going to run alongside the Trojan Horse of Sales.
And I know it may be surprising, Onward Nation – but – you will be able to complete a lot of this work if you were to recruit and hire several talented and highly motivated unpaid interns to your team.
Lori and I talk about the recipe we have used here at Predictive ROI to do just that – we have recruited and hired 25 unpaid interns over the last several years – and they have been extraordinary. So don’t fall into the trap of thinking that you need a large team of expensive talent to be effective in this strategy.
Okay, Onward Nation…here is Lori Jones from the Integrate and Ignite podcast, and yours truly as her guest.
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Okay…welcome back, Onward Nation.
I hope you found the conversation with Lori Jones to be helpful in illustrating the power that cornerstone content can have within your business development strategy.
In fact…Erik Jensen from my Predictive ROI team and I were just on-site for a 2-day strategy session with a company in the financial services industry – and during the discussion – one of the business leaders said, “Wow…now I get it…now I see how our podcast could become the center of our entire content strategy.”
And yes, he was correct…your podcast…when executed properly…doesn’t just help you build a nation of true fans…or an audience…but each and every episode is cornerstone content that can fuel your entire business development strategy.
I will break this down into precise detail during my next solocast and illustrate the full power of the strategy – but for today, my hope is that the additional context was helpful.
Thank you again for taking the time to be here today…I am grateful for you making Onward Nation what you listen to and study. We all have the same 86,400 seconds in a day and I appreciate you taking some of your invaluable time and sharing it with me.
Until tomorrow…onward with gusto!
Yann Ilunga is a podcasting consultant and the host of four podcasts. His latest show, The Podcaster Lab, teaches and discusses podcasting with a brand new approach. Dubbed as a “Podcasting Advocate” by Forbes, Yann is also the founder of the Podcast Success Academy and the creator of what has become the world’s biggest virtual summit for podcasters: The Podcast Success Summit.
Isaac Lidsky is the New York Times best-selling author of “Eyes Wide Open: Overcoming Obstacles and Recognizing Opportunities in a World That Can’t See Clearly.” Diagnosed with a blinding eye disease when he was 13 years old, Isaac slowly lost his sight over the next 12 years. He graduated from Harvard at age 19 with a degree in mathematics and computer science; founded an Internet startup that later sold for $230 million; and became the only blind person to clerk at the U.S. Supreme Court when he worked for Justices Sandra Day O’connor and Ruth Bader Ginsburg.
Aaron Hendon is one of the top real estate agents in Seattle, Washington. He and his team bring together a diverse background and history, including transformational leadership, entrepreneurial start-ups, and consistently outperforming the local market, selling homes for over 5 percent more than the local market average. He founded a New York bagel shop in 1989 and 9 years later — sold it with a gross revenue of over $1 million annually. Aaron is currently at work on his next book entitled, “Short Changed by Short Cuts: 44 Surprising Ways People Rip Themselves Off When Buying or Selling Their Home.”
Craig Ballantyne is the author of “The Perfect Day Formula: How to Own the Day and Control Your Life”. He discovered The 5 Pillars of Success, which he used to overcome his crippling anxiety attacks, and today, shows men and women how to use the 5 Pillars to overcome any obstacle in their way. You may remember Craig and the wisdom he shared during Episode 264. If you haven’t listened to, studied, and applied all he shared during our first interview…I highly encourage you to add Episode 264 to your list of vital priorities.
Rich Sheridan is the CEO and co-founder of Menlo Innovations and author of “Joy, Inc.: How We Built a Workplace People Love”. His company was founded with the purpose of bringing joy to the world through software and to teach this method to others. Rich spends the majority of his time sharing the “Menlo Way” through teaching classes, leading tours, speaking at conferences and mentoring entrepreneurs in the community. You may remember Rich and the wisdom he shared during Episodes 37 and 286. If you haven’t listened to, studied, and applied all he shared during our other interviews...I highly encourage you to add Episodes 37 and 286 to your list of vital priorities.
Les Trachtman is the CEO of The Trachtman Group, focusing on helping companies grow and scale, as well as managing director of “Purview”, an early stage company focused on disrupting the medical imaging business. For the past two decades, he has taught and lectured at numerous universities across the country, including the Harvard Business School and the MIT Sloan School of Business. A portion of Les’ career is chronicled in the Harvard Business School case study: “Les is More Times Four”, which educates entrepreneurs at leading business schools.
AJ Wilcox is a LinkedIn ads pro who founded B2Linked.com, an agency that specializes in account management and consulting with LinkedIn Ads. He is globally recognized as one of the top LinkedIn ads experts and speaks, trains, presents, and manages advertising campaigns for executives and teams around the world. And his agency recently became a Certified LinkedIn Partner.
Josh Tickell is an award winning film director and bestselling author. His films and books focus on critical issues including the need for alternative energy, reversing climate change, and the power of Millennials to change the world. He co-directed the film “GOOD FORTUNE”, the rags to riches story of Paul Mitchell and Patron cofounder, John Paul DeJoria. He regularly films and interviews luminaries such as Elon Musk, Woody Harrelson, and Sheryl Crow. Josh has been a guest on The Tonight Show, Good Morning America, Morning Joe, and The Today Show. His new book, “Kiss the Ground” with a foreword by Whole Foods Founder, John Mackey, hits store shelves in November.
Our special encore guest today is Anne Deeter Gallaher and she is the Owner and CEO of Deeter Gallaher Group, a marketing, public relations, and digital media firm. She is the co-author of the book, “Students in High Gear: A Guide for Students and Aspiring Game Changers in Transition from College to Career” -- and -- “Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives”. You may remember Anne and the wisdom she shared during Episode 316. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 316 to your list of vital priorities.