Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: July, 2017
Jul 31, 2017

Dr. Hans Finzel is a successful author, speaker and trusted authority in the field of leadership. For 20 years, he served as President of international non-profit at WorldVenture and worked in over 65 countries. Hans speaks, writes, and teaches practical leadership based on real world experience. He has written 10 books, including his latest book entitled, “Top Ten Ways To Be A Great Leader”. Hans has trained leaders on five continents and his books have been translated into over 20 languages. Today, Hans serves as President of HDLeaders and teaches and speaks globally on all things leadership.

What you’ll learn about in this episode

  • Why the most important thing is what you learn – not what you’re born with
  • The value of understanding what part of the day is your most productive time of day
  • Managing accessibility by using the philosophy of ‘yes, no or later’
  • Hans’ new book, “Top Ten Ways to Be A Great Leader” & why he wanted to go deeper into the topic
  • Some of the essential skills that can help you to become a better leader
  • The two most important words in a leader’s vocabulary
  • Caring more about the good of your team than your own enrichment
  • The one quality that is most important for a good leader
  • How emotional intelligence better determines your success than your IQ
  • A tool used to help leaders get feedback from their team on how they’re doing
  • One of the most powerful things you can do to develop people

How to best connect with Hans:

Jul 28, 2017

Sharon Spano has a PhD in Human and Organizational Systems. She is an author, corporate business strategist, workforce expert, professional speaker, and former radio host of WorkSmart Live. Sharon empowers business leaders and entrepreneurs to maximize performance, improve employee engagement, and increase bottom-line results. She is also a Certified Professional Integral Coach dedicated to helping others adopt new paradigms about time and money so that they can step into radical abundance in every area of their lives. And her latest book is being released in August and entitled, “The Pursuit of Time and Money: Step Into Radical Abundance and Discover the Secret to a Meaningful Prosperous Life.”

What you’ll learn about in this episode

  • Sharon’s new book, “The Pursuit of Time and Money: Step Into Radical Abundance and Discover the Secret to a Meaningful Prosperous Life” & what inspired her to write it
  • How moderate scarcity & moderate abundance can look very much alike
  • How our story lines that we grew up with are impacting the choices we make today
  • Balancing letting go & learning from the systems of the past
  • How stepping into radical abundance can help you to embrace a meaningful life of joy & prosperity
  • A moment that Sharon realized she was not in service to the person, but rather to the larger system
  • How seeing something without judging it can help you open up your eyes to see what’s not visible
  • The importance of becoming a student of human behavior
  • Tapping into coaching or mentoring to help you develop and move to the next level
  • Honoring what you have & paying attention to how you use your resources

How to best connect with Sharon:

Jul 27, 2017

Misty is the founder, president, and energized force behind More Than Just Great Dancing. Her mantra that drives her and her team is “We don’t teach kids to make great dancers, we teach dance to make great kids.”

Misty’s studio is frequently recognized as one of the best in the dance studio industry. Her Performance Companies have performed at the Macy’s Thanksgiving Day Parade in New York, on Carnival Cruise Lines, and at Walt Disney World. Misty is a sought after mentor, speaker, and the author of the rock solid awesome new book “One Small Yes.”

If you haven’t listened to, studied, and applied all Misty shared during our first interview…I highly encourage you to add Episode 80 to your list of vital priorities.

What you’ll learn about in this episode

  • Misty’s new book “One Small Yes” & what inspired her to write it
  • Why it’s harder to stay successful rather than become successful
  • Creating a focal point for your day by asking yourself the question, “Will I be proud of the decisions I’ve made?”
  • How Misty defines success
  • Strategies to help you push through fear & keep moving forward
  • The value of being open to receiving feedback
  • Strategies to become a better mentor
  • One of the biggest misconceptions of building a community or a ‘tribe’
  • Taking the time to reflect on what getting to the next level means to you
  • The importance of keeping both passion & priorities in focus

How to best connect with Misty:

Jul 26, 2017

Rick Cesari is the Founder and CEO of Cesari Media — one of the top brand building and response generating agencies in North America. Rick has been a pioneer in the direct response industry since the early 90s and has used brand response techniques to build many iconic brands. Products like The Juiceman, Sonicare, The George Foreman Grill, and OxiClean. Rick has helped companies like GoPro grow from a startup to over $1 billion in sales. He is the author of two books with his latest entitled, “Building Billion Dollar Brands.” Rick’s latest venture is “Cesari Ignite” where his team helps business owners and CEOs on create strategies, structure, and accelerated growth for their businesses.

What you’ll learn about in this episode

  • What makes authentic storytelling a powerful marketing technique
  • One of the first things Rick does when he’s trying to market a new product
  • The best salesperson for your product/service
  • A challenging time that taught Rick to never give up
  • How distribution channels have changed over time but the basic elements of branding & marketing have stayed the same
  • Five keys to building a great brand
  • The power of shifting the focus from the features to the benefits when marketing
  • The Golden Rule of branding
  • Why you need to move on if the marketplace isn’t responding to your product/service
  • The importance of learning from other people’s experiences

How to best connect with Rick:

Jul 25, 2017

Adam Hudson is a serial entrepreneur who has built several multi-million dollar companies in both Australia and the United States. Adam is an Amazon thought leader & has been featured in Sky Business News, the Brian Tracy show, Eventual Millionaire Podcast, USA Today, The Wall Street Journal,,, and Newsweek. He currently owns an Amazon marketing services firm, a homewares brand (that sells its products exclusively through Amazon into more than 30 countries), and Reliable Education, an online education company where they teach how to build profitable Amazon businesses and generate reliable income streams.

What you’ll learn about in this episode

  • Two of the biggest issues for online entrepreneurs
  • The fundamental tenets that Adam teaches people about building a business on Amazon
  • Renewing your mind with meditation
  • The value of keeping the saying “Nothing in life is permanent” front of mind
  • A moment that taught Adam that he had to either make a decision to step up or continue to make excuses
  • Mastering the skill of objectivity
  • Focusing on solving the problem & not on creating the next big thing
  • Why gratitude is an incredibly powerful ingredient in building a successful business
  • The importance of becoming aware of your repeating thoughts
  • Why you need to have a clear set of standards for your business
  • A great question that we should all be asking in our businesses

How to best connect with Adam:

Jul 24, 2017

Ty Crandall is an internationally known speaker, author, and business credit expert. With over 17 years of financial experience, Ty is recognized as an authority in business credit building and is the author of two books on credit named Perfect Credit and Business Credit Decoded and has been featured by Entrepreneur, Inc, and Forbes. Ty currently serves as the CEO at Credit where he has helped create and grow one of the biggest and most credible business coaching operations in the United States.

What you’ll learn about in this episode

  • How a business, even a start-up, can obtain real, usable credit that that is linked to an EIN, not a social security number
  • Important steps to establish business credit tied to an EIN
  • The problems with using consumer credit to fund your business
  • How a business owner can go about finding business accounts
  • The key to filling out an application so that it’s filed under your business
  • Determining your baseline so that you know where to build from
  • Why you shouldn’t get discouraged if you get disapproved at one store
  • Why big companies borrow money even if they’re sitting on billions
  • Why there is no reason at all to put your family’s finances in harm’s way when it comes to running your business

How to best connect with Ty:

Jul 21, 2017

Jason Treu is an executive coach who works with senior leaders to help fully develop their leadership potential and increase their performance. He does this through deep self-inquiry, practical skill development, and shared experiences. Jason also has “in the trenches experience” helping build a billion dollar company and working with many Fortune 100 companies. He’s worked alongside well-known CEOs such as Steve Jobs, Mark Hurd, Mark Cuban, and many others. Through his coaching and influential network, his clients have met industry titans such as Tim Cook, Bill Gates, Richard Branson, Peter Diamandis, Chris Anderson, high profile VCs, and investment bankers. He’s also helped his clients create more than $1 billion dollars in wealth over the past three years and secure seats on influential boards such as TED and xPrize.

What you’ll learn about in this episode

  • Why it’s vital to seek out coaches & mentors in the areas that you need help with
  • Why it’s harder than ever before to break through
  • Creating an abundance mindset vs. a scarcity mindset
  • How everyone at some point plateaus and gets stuck & strategies to get to the next level
  • How being smart & performing is no longer what you need to be successful in an organization
  • Why you need to be able to influence people throughout every step of your life
  • The importance of getting out there and taking the next step, even if you don’t want to do it
  • Why you need to master communication & social skill sets in order to thrive today
  • The power of getting to know more about people and their interests outside of work
  • Focusing on understanding the pillars of mastery

How to best connect with Jason:

Jul 20, 2017

Tom Mulliez is a father, husband, entrepreneur, and the visionary behind iTREKKERS. Tom founded the company in 2014 after realizing that bringing together vetted professional captains and guides on one platform would help guarantee that everyone had a better experience in the outdoors. His mission is threefold: to get people to experience the outdoors through iTREKKERS; to help people get outdoors, period, by providing useful tips and referrals; and to educate people about the outdoors and ways to be mindful. For Tom, the only passion greater than a love of the outdoors is his love of family. Tom and his wife often spend time outdoors camping, at the beach, or on their boat with their three young children.

What you’ll learn about in this episode

  • How being outdoors can create transformational experiences
  • The “weekly take” and how it helps Tom to focus and prepare
  • Asking the question “Is this the most impactful thing I can be doing right now?” & how it can contribute to your success
  • Picking partners who have the backgrounds in the fields that you need to lead you to success
  • Surrounding yourself with people who complement you & will help you along the way
  • Why business owners today need to master motivation
  • Knowing when to let someone else make a decision
  • A lesson Tom learned about the benefits of talking to other people about your business
  • Empowering your people through the ’scrum’ process

How to best connect with Tom:

Jul 19, 2017

Richard Chapo is an Internet lawyer by day — and — avid traveler whenever he has time. Based in San Diego, Richard has been practicing law for nearly 25 years. He advises online businesses small and large on how best to comply with Internet laws while minimizing the chance of being dragged into litigation. He has represented companies in multi-million dollar insurance disputes, and in 1999, he took a sabbatical to teach at the Chita [cheetah ] State Technical University in Chita, Russia. Richard eventually returned to California and opened his current practice.

What you’ll learn about in this episode

  • Why the worldwide internet might become a little less worldwide
  • Focus and organization: two of the most critical skills business owners need to master
  • Being responsible to your core business and have a core profit
  • The importance of developing your own products and building your business around them
  • Why the Digital Millennium Copyright Act [DCMA] was created (and how it works)
  • Building your social media community on the foundation of your own content – not someone else’s
  • Being proactive around problems and issues that come up in your business
  • The value of providing exceptional customer service
  • Using the five-year rule to deal with doubt and fear

How to best connect with Richard:

Jul 18, 2017

Matt Inglot is the creator where he helps freelance designers, developers, and marketers to win clients and build a dream lifestyle through freelancing. Matt’s expertise comes from running a web agency for 11 years which he transformed from a traditional bricks and mortar office and 80 hour work week to significantly less work and far greater profitability. From that experience Matt has realized that most freelancers and consultants make life far more difficult for themselves than it needs to be.

What you’ll learn about in this episode

  • What inspired Matt to help other people become better freelancers, consultants & agency owners
  • How the biggest gains come from figuring out where to focus your efforts
  • The importance of getting the fundamentals of your business right before attempting to scale it
  • Why flexibility is king with any business
  • How a lot of business owners don’t understand deep down why their business exists
  • How you create a successful product
  • The importance of knowing why your customers are buying from you & who they are
  • The benefits of thinking about your customer’s problems
  • The difference between really understanding what your clients are struggling with vs. what you think they’re struggling with
  • Taking the time to think through the skills that you have to offer

How to best connect with Matt:

Jul 17, 2017

Patty Alper is author of “Teach to Work: How a Mentor, a Mentee, and a Project Can Close the Skills Gap in America.” Patty’s 35-year career as an entrepreneur and business executive, coupled with two decades of hands-on experience working with youth, helps her understand the growing skills gap from both perspectives: the employers who seek to build a pipeline and hire better prepared youth for 21st century jobs, and the youth who are often ill equipped or ill trained to enter the new workforce. Patty bridges the business and academic sectors uniquely with a proven mentorship formula, told through best practices, case studies, and heartwarming true tales of youth.

What you’ll learn about in this episode

  • Where the skills gap exists and why it’s problematic
  • How youth are not being prepared well enough to enter the 21st century job market
  • What employers and corporations want educators to teach
  • How Patty defines mentorship
  • How the world is heading towards more service employment
  • Why you shouldn’t be scared of mentorship but rather face it with a place of gratitude
  • Why autonomy and having the ability to be creative matters
  • Why Patty loves having and teaching the ability to plan
  • How you can get more out of mentoring than you could possibly imagine

How to best connect with Patty:

Jul 14, 2017

Adam Anderson is a long-time small business owner who also happens to be one of the leading authorities on small business cyber security. He is a serial entrepreneur, author, founder, and chairman of Palmetto Security Group, an IBM Premier Cyber Security Business Partner. With 20 years in Cyber Security, Adam understands both sides of the Cyber Security equation in a way most experts don’t. Adam is also the co-author of the book, “Small Business Cyber Security: Your Customers Can Trust You…Right?” and he is on a mission to help fellow business owners find the answer to the question, “Should I even care about cyber security?”

What you’ll learn about in this episode

  • Eye-opening stats on cyber crime with small business owners
  • How social engineering works
  • Strategies that business owners can use to protect themselves against cyber crime
  • Five key points to follow to build a cyber fortress
  • The importance of moving as much as you can to the cloud
  • Why resilience is a critical skill to master
  • Why getting coaching is the best thing that Adam has ever done
  • Taking care of your hierarchy of needs so you can effectively help other people
  • The importance of getting really good at understanding how your business works
  • Why the only person who matters is your customer

How to best connect with Adam:

Jul 13, 2017

After 10-years of running the company he founded -- and having worked with dozens of early-stage founders and CEOs -- Bruce Eckfeldt developed 52 habits that help entrepreneurs be better managers -- because most entrepreneurs struggle to be good managers. And now Bruce shares a habit a week with his ever growing community -- which are easy to use tips on how to apply them to your day-to-day work and grow your business faster and easier.

What you'll learn about in this episode

  • Creating a defensible calendar to help you accomplish your ‘big rocks’
  • Forming a habit of assuming positive intent
  • Using relationship power over role power
  • An important decision-making process that Bruce learned in the early stages of his business
  • Making the transition of being focused on the client to being focused on the culture when you are in a founder role
  • Why entrepreneurs are typically bad managers
  • Developing a way of thinking that focuses on ‘we’ not ‘I’ when it comes to the work
  • The value of implementing a 90-day planning cycle
  • How a talent review, clear priorities, and a culture of accountability can ensure success

How to best connect with Bruce:

Jul 12, 2017

Andrew Sherman is a Partner and Chair of the Washington, D.C. corporate department of Seyfarth Shaw LLP. His practice is focused on issues affecting business growth for companies at all stages, including licensing and leveraging intellectual property, intellectual asset management and harvesting, and international transactional and franchising matters. He has served as an advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions. Andrew has written nearly 30 books, published many articles, and is a frequent keynote speaker. He has appeared on CNN, NPR, CBS News Radio, The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, and other media.

What you’ll learn about in this episode

  • Andrew’s testimony in front of Congress and why it was a dream for him
  • The importance of giving thought to your legacy and mortality
  • Returning to the core and asking yourself why you started your business in the first place
  • The dangers of not having a succession plan
  • What Andrew uses to help him get focused and be prepared each day
  • How your habits evolve as your life goals, perspective and wisdom evolves
  • Why you need to show genuine empathy and appreciation towards others
  • Andrew’s new book “The Crisis of Disengagement” and some staggering stats that show we’re in a true crisis
  • Why you need to take an engagement audit of your workforce and what it involves
  • The impact of robotics and how our whole world and workplace is about to change because of it
  • The ‘E.N.C.’ syndrome and why it is affecting so many leaders

How to best connect with Andrew:

Jul 11, 2017

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution. Steve is the Chairman & Founder of, a New York Times bestselling author of “What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do”, host of the #1 rated radio show / podcast Reinvention Radio, international keynote speaker, and has appeared on CNN, The Huffington Post, and countless other media outlets.

What you’ll learn about in this episode

  • Steve’s background & an upcoming event that has him excited
  • How Steve’s book “What is Your WHAT” can help you discover your natural gifts
  • Accomplishing the most important thing on your daily to-do list that moves you closer to accomplishing your big picture goal
  • Why a lot of entrepreneurs fall short in accomplishing their goals
  • How perseverance can contribute to your success
  • Looking at failure as success with an unintended ending
  • An invaluable lesson where Steve learned to seek multiple opinions before making a decision
  • Keeping an eye on the big picture to help keep things in perspective
  • Taking personal responsibility for everything that happens in your life
  • Focusing on something that is both meaningful & balanced with the opportunity to be financially fulfilled
  • Taking the time to recognize that you are the solution to someone else’s problem

How to best connect with Steve:

Jul 10, 2017

Mike Smith is the author of “THE NATIVE ADVERTISING ADVANTAGE” and senior vice president of revenue platforms and operations for Hearst Magazine’s Digital Media and senior vice president of advertising platforms for Hearst’s Core Audience. He is responsible for digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Exchange, the company’s auction system for selling advertising on its hundreds of websites. His previous book, “Targeted”, was named one of the “Top 6 Business Books to Read” by and won the Axiom Gold Medal Award for best advertising / marketing book for 2015.

What you’ll learn about in this episode

  • An important innovation that will affect advertising for a long time
  • The two big categories of digital advertising
  • How native advertising was designed to ‘fit in’
  • Using Franklin Covey’s system and tools to stay organized and focused
  • Daily habits that contribute to Mike’s success and effectiveness
  • Valuable lessons that Mike learned from some of his mentors, including the late Dr. Stephen Covey
  • Having a business strategy in place that is very product and customer focused
  • The importance of hiring effective people
  • Having a prudent financial strategy and course correcting as needed
  • Globalizing your network

How to best connect with Mike:

Jul 7, 2017

Craig Cody is a Certified Tax Coach and the owner of the New York City based accounting firm, Craig Cody & Company. Craig belongs to a select group of tax practitioners who’ve undergone extensive training and continued education on various tax planning techniques and strategies. Craig is passionate about helping business owners understand the difference between tax planning — and tax paying — by helping them save significant money. Craig is also the co-author of the Amazon bestseller, “Secrets of a Tax Free Life.” You may remember Craig and the wisdom he shared during Episode 178. If you haven’t listened to, studied, and applied all Craig shared during our first interview…I highly encourage you to add Episode 178 to your list of vital priorities.

What you’ll learn about in this episode

  • What Craig has been up to and has coming up in the next 12 months
  • How Craig defines success
  • Strategies to use to help you get past your fears
  • What makes an A-player an A-player
  • What the hardest hire is for any business owner
  • Remembering how you got to where you are and how to get others to the same point
  • Game plan to extend your platform and build thought leadership
  • Expensive mistakes to avoid as a business owner
  • Why Craig strongly believes in starting a podcast
  • Why you need to always be marketing
  • Using CPA’s and accountants as allies to move your business forward

How to best connect with Craig:

Jul 6, 2017

Lou Diamond is a master at putting great people in touch with other great people. He has over 25-years of experience in sales, relationship management, business development and executive coaching. Lou’s authenticity, energy, and enthusiasm, along with his unwavering passion and desire for helping people achieve their dreams, is unmatched. He has been a top producer at every firm he’s ever worked, has led teams at Accenture, Deloitte, Omnicom, Merrill Lynch and Bank of America to achieve record revenues year after year. And he is now the Founder & CEO of THRIVE, a leading consulting and coaching company focused on making the most incredible leaders and top performers even more amazing.

What you’ll learn about in this episode

  • How sales is the result of what we do – not the process
  • The events that led up to Lou writing his book “Master the Art of Connecting”
  • Why a portion of your day always needs to be focused on business development
  • Making sure that your target sees the value in the service or product that you’re providing
  • Why picking the right client is just as important as saying no to the wrong ones
  • Mastering the skill of connecting to manage & grow your business
  • Why you need to focus on getting to ‘no’ faster
  • Having a structured game plan when you’re first starting out
  • Identifying who you will connect with that will most effectively add to your world

How to best connect with Lou:

Jul 5, 2017

Cole Fox is a passionate believer in sales and entrepreneurship. He started his career in the wine industry and then immediately founded a vodka company. Then during the 2008 economic meltdown, he shifted his career into sales…full-gear…he sold office supplies, door-to-door. And that wasn’t easy Onward Nation…so he soon discovered the magic of technology and was lucky enough to be among the first hired at LinkedIn. From there, he became passionate about startups and has recently been a ‘resident sales hacker’ at many venture-backed tech startups. He now runs sales for a sales hacking tool called LeadIQ.

What you’ll learn about in this episode

  • How bio-hacking can contribute to your success
  • How LeadIQ works
  • The top preparation and time-saving tools that Cole uses and highly recommends
  • A tough lesson that taught Cole to take logic into play
  • Mastering the essential skill of sales in order to thrive in business today
  • Filling in the holes in your business development and sales pipeline
  • The main challenge that business owners face
  • Why you should focus on continually improving yourself a small amount every single day
  • The importance of implementing a list-building tool as part of your business development plan
  • Getting outside of your head and the way you view the world

How to best connect with Cole:

Jul 3, 2017

Aaron Walker is without question a veteran entrepreneur. Starting his first business at 18 and selling to a Fortune 500 company nine short years later demonstrates Aaron’s passion for succeeding. Unwilling to rest on past success Aaron started, bought and sold eight successful companies over the past 37 years. Having a strong desire for personal development has kept Aaron in a weekly mastermind group for more than a decade with Dave Ramsey, Dan Miller, Ken Abraham and seven other notable Nashvillians. Aaron has enjoyed a 36-year marriage with his wife, Robin. Today Aaron spends the majority of his time HELPING MEN GROW IN SUCCESS AND SIGNIFICANCE as President and Founder of VIEW FROM THE TOP, a premier life and business coaching resource. Aaron’s new book, View From The Top is guaranteed to motivate and inspire you to live a successful and significant life.

What you’ll learn about in this episode

  • Aaron’s new book, “View From the Top” and why it almost didn’t happen
  • The benefits and power of being in a mastermind group
  • Being true to yourself and having the ability to stand alone
  • Why you need to be willing to have conflict in your life in order to make a stand
  • How significance differs from success and how to be significant in the life of others
  • A place where businessmen struggle today
  • Being available to others when it’s not convenient for you
  • Contentment vs. complacency
  • How fear of the unknown is one of the biggest hurdles for business owners to overcome
  • Having people in your life that are willing to tell you the truth

How to best connect with Aaron: