Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.
Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
Hunter is a full-time real estate investor and founder of Cash Flow Connections, a private equity firm based out of Los Angeles, CA. Since starting CFC, Hunter has helped more than 250 investors allocate capital to over 100 properties. He has personally raised more than $20mm in private capital and controls more than $60mm inmedia news outlets, podcasts, and radio shows.
Hunter is also the host of the Cash Flow Connections Real Estate Podcast, which helps investors learn the intricacies of commercial real estate from the comfort of their home, car, or office. commercial real estate.
Hunter has been featured in Forbes, Globe St., Inside Self-Storage, as well as a variety of other media news outlets, podcasts, and radio shows.
Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.
She uses her journalism, PR and marketing experience to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual’s “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation (honor.org) in Virginia Beach and Wilmington, NC. THF is a nonprofit, which provides an intense career development program for Navy SEALs and individuals in the Special Forces community who are transitioning from their active duty military service and into a civilian career.
Steve Gordon is the author of Unstoppable Referrals: 10x Referrals, Half the Effort, and his latest book, The Exponential Network Strategy. He’s the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
At age 28, Steve Gordon became the CEO of an engineering/consulting firm. It was baptism by fire… Steve knew nothing about marketing or selling services. His firm got all its business by word of mouth, and they enjoyed a healthy, growing business. But they never knew where the next client was coming from, or when he/she would arrive. Steve spent countless nights staring at the ceiling at 2 am, worried about when the next client might come. So he began studying sales and marketing.
Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. Today he continues sharing his expertise with clients across the world, opening their eyes to their unique growth opportunities and helping them build the right systems to attract their ideal clients.
Greggory R. Garrett is the CEO and Managing Director of CGS Advisors, a boutique strategy and innovation advisory firm. As such he pushes the limits of corporate cultures by developing and implementing unique strategies that capitalize on technology-oriented disruptions to industries and markets. In 2017 he founded and chairs Connected Detroit Innovates, a membership-based business renewal accelerator made up of Chief Innovation Officers.
Gregg has received numerous professional and civic accolades. He is a member of Oakland County’s 2015 40 under 40, a recipient of Oakland University’s Distinguished Alumni Service Award, a Rotary International Paul Harris Fellow, amongst others.
Les McKeown became the co-founder an incubation consulting company that advised on the creation and growth of literally hundreds of organizations worldwide, with at its peak 13 offices in 7 countries worldwide.
Now Les advises CEOs and senior leaders of organizations just like yours on how to achieve scalable, sustainable growth, speaks to Fortune 500 companies about his breakthrough strategies, is one of Inc.’s top contributing authors. He is also the author of three books on growth leadership, one a Wall St Journal and USA Today bestseller, and a much-in-demand public speaker.
Jay Baer, CSP is the world’s most retweeted person among digital marketers. He is a business strategist, keynote speaker, and the New York Times best-selling author of five books including “Hug Your Haters.” Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps companies gain and keep more customers through the intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other educational resources for business owners and executives. Jay is the creator of five multi-million dollar companies, he is an active venture capitalist, and technology advisor, as well, Onward Nation…an avid tequila collector and certified barbecue judge.
Bruce Mack, owner and founder of Platinum Financing Group, knows that his funding options and asset protection programs are the perfect solution for all business owners to achieve complete financial freedom. With his impressive credentials and decades of experience helping thousands of clients, Bruce has honed unique skill sets and the ideal perspective to help entrepreneurs achieve their goals by implementing customized funding solutions tailored to each needs.
Platinum Financing Group has the most comprehensive funding programs available in the industry. Their 0% APR program for up to 21 months is just one unique example of a program that typifies Bruce's quest to bring the best options to startups and existing business owners. As a licensed financial advisor and past owner of a licensed and bonded credit repair company, Bruce empowers small business growth through lines of credit, corporate credit building programs, term loans, bridge, and gap loan financing. He also promotes a highly-specialized self-directed retirement account as a funding option that can be used for any business purpose. Bruce is especially passionate on educating clients about asset protection and the tax mitigation benefits through the utilization and implementation of his unique, specialized Business Trust.
With a client-first philosophy, Bruce and his team at Platinum Financing Group are working to build whatever their clients need to achieve their dreams.
Ted Thomas is a Florida based educator, publisher and author. Thomas is publisher and author of more than 30 books. His guidebooks on Real Estate have sold in four counties of the world. In the recent past, over 75,000 clients have carefully evaluated Ted Thomas’ QuickStart Introduction In Secured Tax Lien Certificates and have chosen to become associated with the market leader. Thomas’ Home Study Materials are international bestsellers and draw clients from Europe and South America.
John Mitchell is fascinated by how a person can take science and apply it to their life to substantially increase their success and achievement in life. In particular 2 scientific discoveries that were profiled in a Time magazine cover story. John’s 12-minute a day success formula impacts a person’s career, significant other relationship, and their health. It doubles their control over themselves and focuses them on what really moves the needle in their life.
Bob Dusin is the co-author of Creating the High Performance Work Place. Collaborating with leaders and organizations in all industries, he instills this philosophy to help create the highest performing and most highly engaged work environments possible.
Bob grew up on a wheat and cattle farm in western Kansas and earned a degree in Civil Engineering from Kansas State University, followed by a Master of Business Administration from Rockhurst University. In the early part of his career he worked as a Construction Project Manager, then went on to be the co-owner of a concrete construction company. Following that he altered his career course, becoming the Human Resources and Training Director for a national construction firm. Bob has been a trainer, facilitator, coach and speaker for more than 15 years.
Bob is a member of the National Speakers Association and speaks at numerous expos and events throughout the country each year. He is also a commercial voiceover and video actor, and a professional comedy improvisor.
Colin Sprake is a four-time best-selling author and mentor to well over 50,000 entrepreneurs!
Colin has built several different million dollar businesses within 6 months. He has over 30 years of business experience having come from the mining industry to building his own multi-million dollar businesses from the ground up.
A dedicated teacher, Colin is the Master Trainer at Make Your Mark Training and Consulting and is devoted to people achieving huge success in their businesses. His purpose is to assist business owners to dramatically improve the number of businesses that succeed. After all, failing businesses affect us all in negative ways.
Using decades of business experience, Colin speaks and trains on a wide variety of topics for corporations, organizations & associations. Colin Sprake is all about delivering what is required to achieve the desired result and holding you accountable for your own success.
Sean Pillot de Chenecey has over 20 years experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Costa, Vodafone, Kerrygold and Starwood. He’s collaborated with numerous international advertising, branding, design, media and PR agencies. He is a lecturer at the University of the Arts London, and has written for Dazed, Admap, Brand Strategy, Marketing and Contagious. A public speaker, he’s given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.
Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
Rick Miller is an unconventional turnaround specialist, a servant leader, and a go-to Chief. He is also an executive coach, an author, a speaker, and an expert at driving sustainable growth. For over 30 years, Rick served as a successful business executive in roles including President and/or CEO in a Fortune 10, a Fortune 30, a startup, and a non-profit. In each case, he was recruited from the outside to turn around poor performance in difficult times.
Jeff Koser is the spirited founder and CEO of Selling to Zebras. Zebra is an AI-driven Sales Enablement Automation Platform that creates a guided sales experience that directs sellers and buyers through a sales engagement. Zebra identifies perfect prospects (Zebras), decision makers and generates buyer specific presentations that are presented right in the software. Leverage ZEBRA to run your sales engagements and close 90% of the business you pursue faster, more easily and more profitably!
Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model.
A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture.
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protecting strategies to help circumvent debilitating lawsuits for his clients.
Amber McDonald is the Co-Founder and CEO of Indemnis, Inc. From an early age Amber has been an extremely hard worker; having supervised 150 employees by the age of 21, her ambition and work ethic weren’t in short supply. Her experience ranges from managing programs and finances for a company with $30M in assets to serving on an ANCSA board holding co. with over $250M in annual revenue. She’s a founding member of Indemnis and leads business operations, legal, finance divisions, business development and sales, human resources, marketing, customer support, and FAA compliance.
Today we are speaking with Chris Westfall, a sought-after business consultant, communication coach, keynote speaker, and the author, co-author, or publisher of eight books. Advising hundreds of thousands of leaders from high-growth entrepreneurial enterprises, Shark Tank startups, and Fortune 100 companies, he has helped create multi-million-dollar revenue streams for businesses on four continents. He is the U.S. National Elevator Pitch Champion and the author of the new book Leadership Language: Using Authentic Communication to Drive Results (Wiley, 2018). To learn more, visit westfallonline.com.
Thom King always struggled with his weight before adopting a ketogenic lifestyle. In Guy Gone Keto he details how perseverance and a high-fat, low-carb diet enabled him to drop five waist sizes in a single year. His essential wellness program includes tips for reading and understanding food labels, supportive techniques to make you feel capable and empowered, as well as tasty recipes and easy-to-follow meal plans that will keep you fit and healthy for life.
Thom King is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. A self-described “bio hacker,” he has made it his life’s work to study food science and use his knowledge to help people eat healthier, avoid harmful sugars, and maintain diet and exercise habits that defeat metabolic disease. His company, based in Portland, Oregon, derives its name from stevia, the South American plant extract that is calorie-free yet three hundred times sweeter than sugar, and does not contribute to the combination of metabolic diseases that Thom calls “diabesity.”
Having been a leader in motivational and sales training since 1979, Steve Schiffman is a Certified Management Consultant and has trained and consulted to a wide range of corporations including IBM, AT&T, Motorola, Sprint, CIGNA, and a host of other organizations throughout the world. He has also trained over 500,000 professionals in over 9,000 companies.
Millions more have read Steve’s best selling books internationally. Some of his accomplishments include the development of highly pragmatic sales training and management programs that adapt effectively into a broad range of sales environments and industries. All of his training is based upon actual sales experiences and are proven successful. Steve was rated as the number one sales expert in prospecting by Personal Selling Power magazine.
Janine K. Iannarelli is the founder and president of Par Avion Ltd. She has more than 30 years of business aviation experience representing numerous corporations and private individuals worldwide with the sale and purchase of business aircraft. Par Avion is an aircraft marketing firm that specializes in the exclusive representation and acquisition of aircraft with an emphasis on pre-owned business jets valued upwards of $65,000,000 (USD).
Ms. Iannarelli has extensive experience in cross-border transactions, with nearly 90 percent of Par Avions business concentrated in this area of specialization. The scope of her experience with aircraft sales transactions reaches well beyond the procurement process in that she has in-depth interactions with the OEMs, maintenance facilities and completion centers specific to these aircraft. Ms. Iannarelli also works directly with designated representatives of the Federal Aviation Administration as well as with many other countries civil aviation authorities where she has placed or procured aircraft.
As a sought after mentor and inspirational advisor, she often speaks before women and youth organizations about career development and life skill set necessary to navigate the business world. Ms. Iannarelli routinely serves as a reliable source on business aviation for local, regional, national and international media on a variety of business aviation and small business topics. She is a regular panelist and presenter at industry events that focus on current valuations and trends in the new and preowned global marketplace for aircraft.
Ms. Iannarelli is a passionate supporter of the arts and charities that benefit children and animals.
Good Morning…and welcome to another episode of Onward Nation. I’m Stephen Woessner, CEO of Predictive ROI and your host. If you’ve been listening to Onward Nation for a while now — I’d like to start off with a big thank you.
My team and I appreciate all of your support and all of your feedback. You help us get better each and every day.
And if you’re new to Onward Nation — thank you for joining me. It is great to have you here — and of course I’m biased — but I think you pick a great episode to start off with.
Today’s episode is going to be a solocast — just you and me exploring a topic with some real depth. And the idea for this topic — and actually the ideas for my next several solocasts — came from some feedback from you, Onward Nation.
Some of our listeners reached out and asked me to take the conversation deeper around cornerstone content, what it is, how to create it, and how to monetize it.
So that is what I’m going to do over the next month or so…to help set a practical and tactical foundation around cornerstone content and your thought leadership so you can take it and apply it right away in 2019.
But before we get into the strategy around creating content and how to monetize it – I am going to use today’s solocast to explain why you and your thought leadership cannot afford to be seen as a one trick pony.
Okay — so what do I mean by one trick pony?
Listen to today's episode to find out, and you can find the full show notes here.
Lorraine Ferguson is a dynamic trainer and coach who accelerates growth in companies by focusing on the right behaviors, attitudes and techniques that drive success. Ferguson has brought the Sandler Selling System to hundreds of selling professionals and businesses. Companies and individuals have transformed their business development ability by working with Ferguson.