Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Sep 11, 2019

After graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education.

Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents.

Allison Lanier’s curiosity for the sales process began as a teenager while working in the retail environment. Years later, she graduated cum laude from the University of South Carolina, Aiken Campus and quickly realized her excitement for sales had developed into a true passion.

As a Business Development Manager for Up&Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region.

What you will learn from this episode:

  • Why defining and focusing on a niche is far more important than serving everybody and how doing so can help your agency find the right clients
  • How society is changing the value of education and how that affects messaging to prospective students
  • How asking the tough questions and challenging your clients can uncover the real issues and real solutions
  • What a client’s “authentic self” is, how to discover it and why learning it can improve marketing efforts for the long term
  • What Allison and Scott think are the most relevant skills for business owners to develop and grow their businesses
  • Scott’s best advice for transparency and personal growth for business owners
  • How to cope with hearing “no” and use it to empower you


Sep 4, 2019

While trekking through the Himalayas, the Andes and the Alps; while camping in the Arctic Circle and living on a houseboat in Kashmir, India, Bill Cates built and sold two successful publishing companies. For the past 25 years, his mission has been helping professional service companies grow through referrals, introductions, and other relationship marketing strategies. Bill Cates has spoken to over 350,000 professionals worldwide and has trained over 70,000 in his system. You will gain a proven process to enhance client engagement and leverage that engagement into quality introductions that result in new clients.

What you will learn from this episode:

  • Why Bill believes having satisfied clients isn’t enough to generate more client referrals and how reinforcing your value can grow your client base
  • The importance of creating a strong, precise message to attract more people to your business, rather than casting a wide net
  • What a “right fit client” is, how to spot them and how to attract them to create joy and profit for you and your business
  • The neuroscience of relevance and how to apply its principles to interactions with all kinds of clients
  • How marketing your company in a “compelevant” way keeps clients interested and engaged
  • The most crucial emotional skills required to connect with your new clients and keep them coming back
  • Balancing the use of analysis and emotional connection to cover a variety of clients across industries
  • One of the keys to switching referral growth for your business from incremental to exponential
  • Recognizing what Bill says is one of the biggest obstacles to growing your business


Aug 28, 2019

Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales, and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.”

What you will learn from this episode:

  • Why Infusionsoft created their Mars Mission to help guide them through the transition to working with more small businesses through a new, simpler platform
  • Why developing a simpler platform scaled for broader use created new challenges for the company, including splitting their focus and renaming their brand Keap
  • How the company began to split their focus starting in 2017, and how their long-term focus was key to navigating the complexity of their two different offerings
  • Why developing the simpler platform for small businesses has been a part of the Clate’s long term vision for years, and why that matters to the success of the company
  • Why the goal of Keap’s Mars Mission is to simplify growth for 5 million small businesses, and why that specific metric was chosen
  • How Clate’s company is inventing a small business solution from scratch, rather than offering a watered-down enterprise solution like their competitors
  • Why Clate believes that purpose, mission, and values are the keys to growth, and why leaders must clearly communicate those key aspects to their teams
  • What advice Clate has for business owners looking to improve their ability to mentor others
  • Clate shares the brand story of his company and of his personal entrepreneurial journey and the many strains and struggles he faced in his company’s early days

Additional resources:

Aug 21, 2019

Robbie Kellman Baxter has been advising entrepreneurs on business strategy for 20 years. Her clients have included solopreneurs and venture-backed startups as well as industry leaders such as ASICS, Netflix, Electronic Arts, and The Wall Street Journal. She has worked with nearly 100 organizations in over 20 industries on growth initiatives.

A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. Robbie has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.

As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by, Robbie coined the popular business term “Membership Economy”. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.

Prior to launching Peninsula Strategies, Robbie was a strategy consultant at Booz-Allen, a New York City Urban Fellow and a Silicon Valley product marketer. Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

What you will learn from this episode:

  • How Robbie found her way into business strategy and consulting work and has spent most of her career in this space
  • Why Robbie believes that narrowing her focus and niching down has actually strengthened her brand and created new opportunities
  • How Robbie worked as a consultant for Netflix very early in their business, and why their subscription model appealed to Robbie
  • Why subscription pricing is appealing to many businesses, and why being customer-focused to justify subscription pricing is key
  • What “subscription fatigue” is, why consumers are learning to game the subscription model system, and why having the right content to fit the model is crucial
  • Why Robbie recommends you clarify what promise you need to make to your customers to make a subscription worthwhile
  • Robbie shares examples of surprising businesses that could benefit from a subscription model
  • Why being clear in knowing who your customer is and what their needs are is the best starting point for determining how you can best serve them
  • Why not every customer is the right customer for you, and why bad customers distract you and can cause you to deviate from your model
  • What important daily habit Robbie has developed that helps her maintain focus on her priorities

Additional resources:

Aug 14, 2019

John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures.

What you will learn from this episode:

  • Why the key to growing a business lies in paying attention to both your people and your business and how John’s parents taught him this lesson early on
  • How Chick-Fil-A has built a powerful employee-focused culture that has helped them become a dominant force in the fast-food market
  • Why “culture” is defined by your employees and behaviors, and how a major cultural turn-around helped Delta Airlines chart a new path of success
  • How a great culture raises employee enthusiasm, which in turn can create brand loyalty and increase profits
  • How a Harvard study revealed that a focus on culture offers 3x more profit per employee, 4x faster growth, and 50% better retention
  • Key lessons from John’s book, Reinventing Ralph: A Little Story For Salespeople About Culture-Driven Selling, about having a noble purpose, a clear vision, and three values
  • Why Southwest Airlines is an excellent example of a company that has developed unique values
  • How clear, strong values can help you more effectively hire and onboard new team members and why it is important to train your team on your values
  • Why company leadership needs to live their culture and values and why employees will emulate leadership

Additional resources:

Aug 7, 2019

Prentice Howe has always believed in underdogs. As Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, his passion is helping brands embrace their challenger-ability and topple their giants. Prentice has been featured in The New York Times, AdWeek, Inc., and Communication Arts and authored the Amazon best-selling book “The Empowered Challenger Playbook,” which describes his strategies in detail and backs them up with case studies.

What you will learn in this episode:

  • Why Prentice thinks that betting on yourself is the best thing you can do for your professional career
  • How to adopt Prentice’s growth mindset, what it means for your future, and how to instill that mindset in your employees
  • Prentice’s advice for creating a roadmap and acquiring the tools needed to advance your business and achieve your professional goals
  • Strategies for “challengers” to shift their focus, make sacrifices, and pursue their goals of competing against market leaders
  • The five pertinent personal traits needed to be an empowered challenger
  • Finding your niches to diversify your client base and avoid putting all of your eggs in one basket
  • What Prentice thinks are the most critical skills for “business masters”
  • Why your business should serve YOU and not just your clients
  • The life-changing effects of having a mentor and why success leaves clues


Jul 31, 2019

Sharon Spano, Ph.D., helps business leaders transform how they think, adapt, and respond in complex business environments. As a business strategist, author, and Professional Integral Coach, she leads her clients through specific research-based practices that empower them to realign their business strategy with a life of meaning, accelerated performance, and increased profitability.

Sharon is also the author of The Pursuit of Time and Money: Step Into Radical Abundance and Discover the Secret to a Meaningful Prosperous Life.

She is also a scholar-practitioner who enjoys researching and understanding some of the hard stuff of life so you don’t have to. There’s nothing like helping people move through challenges such that they come out more passionate and fulfilled on the other side.

Whether you’re a person in the midst of change, an entrepreneur, or an organizational leader, Sharon would love to help you discover a more meaningful and prosperous life.

What you will learn in this episode:

  • How to identify leadership DNA, where it comes from, the benefits, and the drawbacks
  • Why the systemic mapping process allows us to see hidden patterns and subconscious dynamics in a concrete way
  • How to look at systems from a quantum physics perspective
  • How the aforementioned systems transcend generations and affect the unconscious minds of business leaders
  • Why bringing the unconscious to the conscious mind allows leaders to make better decisions with more efficiency and less stress
  • How to recognize hidden loyalties and use them as an agent for positive change
  • What inspires Sharon Spano to bring this methodology to her clients
  • How genetics play a prominent role in who you are as a leader


Jul 24, 2019

Adam Honig (HOE-nig) is the founder and CEO of Spiro (SPEAR-oh) Technologies, a CRM company focused on breathing new life into sales technology to help salespeople reach new heights. Adam has worked in the tech industry for over 25 years, building companies that deliver enterprise software and solutions, as well as developing award-winning teams across the globe. Together with Spiros founding team, Adam has developed tech solutions for over 300,000 salespeople in the past 10 years. He's learned invaluable lessons throughout his career, and today he shares his expertise with sales teams across the globe, empowering them to achieve success through targeted relationship-building, proven sales tactics, and inspired technologies.

What you will learn in this episode:

  • How the movie “Her” inspired Adam to create Spiro
  • How Spiro helps business owners as it relates to how can help and organizations sales team become more helpful and effective
  • The problem organizations encounter when it comes to having a sales team record all of the data for their leads and the process that leads to the sale
  • Ways that Spiro’s CRM eliminates the gaps in the sales team’s work with data to make them more effective
  • The gaps that Spiro has seen with the sales team’s communication with prospects and how Spiro solves them
  • What Adam believes is the best way that organizations can improve sales
  • The importance of collecting data and seeing how it can be used to elevate the sales team’s performance and achieve goals
  • How collecting all the data within your sales team can help you make better predictions for your business
  • Why it is important to make sure your customer service is a priority in your business and how it can create opportunities down the road
  • The skills a business owner needs to master in order to properly manage a sales team
  • Why the tech industry has been leaning on creating specialized sales teams and how that is helping them grow their business
  • Ways Spiro helps in creating alerts for communicating with leads
  • Why connecting with leads on LinkedIn can be helping when creating and nurturing relationships with leads


Jul 17, 2019

Eric Thurston has enabled many of the world’s leading organizations to leverage technology solutions to drive business performance. He is currently as President and CEO of Personify, a market-leading technology platform that helps organizations to better engage their constituents, maximize revenue and optimize operations. In his role at Personify, Eric has led the company through a founder transition, successfully acquired three new technology solutions, executed a major product rewrite and positioned Personify to be sold from its private equity sponsor Rubicon Technology Partners to Pamlico Capital.

As host of the Planet Leadership podcast, Eric meets with leaders, influencers, and movers and shakers in the association and nonprofit market to explore the issues and topics keeping up executives up at night, such as how to drive efficiencies within an organization, leverage technology to be more effective, and stay on top of trends in a rapidly evolving market.

Eric has a wealth of experience in the software industry, serving in leadership roles at Mitratech, P2 Energy Solutions, Oracle and SAP. He lives in Austin and enjoys boating, hiking, and fishing with his family.

What you will learn from this episode:

  • Eric Thurston’s journey to owning private equity-owned software companies
  • Why Eric describes himself as a “Transformational CEO”
  • How Eric transformed and grew Personify since 2013 when he became CEO
  • The vital priorities Eric’s leadership team planned and followed in order to grow Personify and why they plan over a five-year time frame
  • How Eric build out his leadership team within Personify
  • Two reasons why the topic of leadership is important to Eric
  • The types of organizations that Personify serves
  • Two ways that business owners can become transformational leaders
  • Inside information about Eric’s new podcast, Plant Leadership and his decision to start a podcast
  • The reason why Eric chose the name ‘Planet Leadership’ for his podcast
  • Eric’s influential lessons that he learned from his mentors and how that lesson helped him become the leader he is today


Jul 3, 2019

About Judy Sparks
Judy is the founder, CEO, and President of Smartegies LLC. Founded in 2008, Smartegies is a specialty marketing agency that has helped more than 150 companies across North America build stronger brands, implement effective communications, and develop winning strategies and proposals. Judy has worked in B2B marketing and sales roles exclusively since 1993, specializing in the AEC industry. Judy is a true expert in AEC marketing and has a proven record of success across her 25 years in the field.

About Katie Cash
Katie is an architecture, engineering, and construction marketer with over 15 years of experience serving the AEC industry. Katie is an expert strategist who helps her clients win big projects through creative marketing methods. Katie believes in thinking outside the box and has a gift for tackling challenges by using innovative and unconventional solutions. Today, Katie serves as the Vice President of Smartegies, working alongside Judy to help clients achieve maximum impact in their marketing efforts.

What you will learn in this episode:

  • The struggles that Judy saw in the design and construction industry that led her to start Smartegies
  • Katie’s path to meeting Judy and what attracted her to work with Smartegies
  • The changes that are happening within the design and construction industry and why marketing seems to have become an afterthought
  • How Smartegies creates an impact and educates their clients on ways they can build a brand that will help them build their business
  • How Smartegies defines marketing and sales
  • Why Strategies talks about strategies and how to support their clients’ business goals before getting into a project
  • Why looking at other B2B industries can help innovate your marketing strategy
  • How companies can stand out in the AEC industry with the “Art of the Pitch”
  • The number one prevailing emotion that triggers someone to want to hire a firm
  • The three things that Smartegies believes a presentation should do in order to stand out in a pitch
  • The importance of incorporating emotional storytelling into your pitch
  • Why more agencies/organizations are not implementing the “Art of the Pitch” process
  • The skill that business owners need to master before being good at implementing the “Art of the Pitch” process
  • Why design and construction firms need to be open to the idea of change
  • The importance of recognizing when you need expert’s advice


Jun 26, 2019

John Iannarelli retired from the FBI after more than 20 years of service, during which time he was a member of the FBI SWAT Team and participated in the investigations of the Oklahoma City Bombing, the 9/11 attack, the shooting of Congresswoman Gabrielle Giffords and the Sony hack. Among his many FBI assignments, John previously served in Washington, D.C. as the FBI National Spokesperson and later with the Executive Staff of the FBI's Cyber Division. He was a Cyber Squad Supervisor before becoming the Assistant Special Agent in Charge of the FBI's Phoenix Division, the number two position overseeing all Criminal, Cyber and Counter Intelligence investigations throughout Arizona. During his FBI tenure, John was also the recipient of the FBI Directors Distinguished Service Award, for which he was selected from the ranks of the Bureaus 35,000 employees.

An energetic and entertaining speaker, John is the author of four books, including Why Teens Fail and What to Fix, a parents guide to protecting their children from Internet predators and other dangers, Information Governance Security about how businesses can protect their important information from loss or compromise and How to Spot A Terrorist Before Its Too Late, a guide to help people recognize and prevent terrorism before it can occur. His soon to be released fifth book, Disorderly Conduct, examines the lighter side of law enforcement and the humorous moments during Johns FBI career.

What you’ll learn about in this episode:

  • John’s career as a law enforcement officer and special agent with the FBI
  • Why businesses are more likely to be robbed behind the keyboard than with a gun
  • Simple ways that business owners can prevent being hacked and have money stolen by criminals
  • The biggest scams that hackers are currently using to hack your email and take your money
  • The policies you need to have in place for money transactions
  • Why you need to look into a password manager
  • The importance for you and your team to have basic cybersecurity education
  • What is malware and how it can cause damage
  • How bringing someone in to train your team could be helpful
  • An example of how a Law Firm was hacked and had $1 million taken from them
  • How dangerous thumb drives and free wifi from public restaurants can be for your work’s network
  • What you need to know about Cyber Insurance and an overview of what it can cover
  • The responsibilities you have as a business owner when it comes to cybersecurity

Additional resources:

Jun 19, 2019

Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing and is recognized as one of the top digital marketing agencies in the United States who prides itself on providing unique, scalable long-term solutions for its clients. Mike holds a B.S. from Temple University’s Fox School of Business and Management where he studied Entrepreneurship and Management Information Systems. After six years as a freelance designer and web developer, he founded Axis Creative Group in 2006 and later merged with Web Talent SEO in late 2010.

Marcus Grimm, Chief Growth Officer at Web Talent Marketing, is dedicated to implementing strategies & tactics that utilize emerging technologies, particularly in sales, content marketing and marketing automation. Marcus’ experience extends across the entire buyer journey, from market research, prospect targeting and awareness, to lead acquisition, qualification, nurturing, presenting and closing. Marcus has extensively studied and utilized the latest in behavioral economics to translate decision theory from the classroom to the boardroom.

What you’ll learn about in this episode:

  • Why the "project management triangle" or "iron triangle" of speed vs. price vs. quality doesn't exist on Amazon
  • Why Amazon offers the potential for business-to-business organizations, and why business leaders need to research Amazon to take advantage of future opportunities
  • Why businesses see better results the more they spend on Amazon advertising, and why this is similar to grocery and retail store "slotting fees"
  • Why a company losing a sale to Amazon, even if it is for a product the company manufactured, can cost valuable remarketing consumer information
  • Why each business must develop a unique and individual strategy to deal with Amazon based on their business needs
  • Why Mike chose to add the position of "Chief Growth Officer" to the business, how he defines the role, and why he brought Marcus into the position
  • How the work Marcus does in the position of Chief Growth Officer benefits the company, and what support he needs to be able to do his job well
  • Why some customers are the wrong fit for a business, and why part of Marcus's role is to identify those situations
  • How marketing automation works, and why moving at the speed a prospect wants to go is the key to a successful campaign

Additional resources:  

Jun 12, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in,, The Washington Post, and Inc. Magazine.

Jun 5, 2019

Our special encore guest today is Kelly Hatfield. Kelly has been in the recruiting and HR field for over 25 years as a successful business owner and entrepreneur. She is the host of the Absolute Advantage Podcast and partner in her most recent venture, Think It. Be It. – a human performance company for high achievers. Kelly’s work with companies in helping them develop their leadership, design recruiting, as well as retention strategies gives her a unique perspective into the hiring experience and leadership from all angles. Now…you may remember Kelly and the wisdom she shared during Episodes 274 and 524 of Onward Nation. And if you haven’t listened to, studied, and applied all she shared during her previous interviews…I highly encourage you to add Episodes 274 and 524 to your list of vital priorities.

What you’ll learn about in this episode:

  • What Kelly has been working on since her previous appearances on Onward Nation in episodes 274 and 524
  • How an interview with guest John Mitchell on Kelly’s podcast, Absolute Advantage, introduced Kelly to the “Think It Be It” methodology
  • Why Kelly became a partner in Think It Be It after her own incredible success using the methodology
  • How Think It Be It helps you reframe your thoughts through visualization to create success for yourself
  • How Kelly uses her visualization techniques to lay the foundation of her day, using specific goals and imagery
  • How practice and invoking the Reticular Activating System of your brain can help you see opportunities you didn’t notice before
  • Why it is important as an entrepreneur and team leader to step back and allow your team members to do their work without inserting yourself to “fix the problem”
  • Why Kelly reads her business plan every single day, iterating and making course corrections as necessary
  • How the Think It Be It process starts with twelve minutes a day, one sheet of paper, and having clarity in your intent
  • How to get a copy of a free five-day email course on the Think It Be It methodology and a free ebook

Additional resources:

May 29, 2019

Dr. Deborak K. Ekstrom is the president of Salisbury Plastic Surgery in Massachusetts — a very successful clinic and she’s a highly skilled surgeon and has been honing those skills over decades. But success wasn’t easy. It never is Onward Nation. Even if from the outside, it might seem that way.

It takes hard work — it takes commitment — it takes a drive to get over the obstacles and past the naysayers who are attempting to stand in your way. And it takes mentors who can take us under their wing and share their guidance with us. Dr. Ekstrom had people like that in her path — she listened — and she persevered.

And you will also hear about how she has reached a place in her career and life where she wants to not just give back — but to teach, to share, to be a conduit of educational resources...and so I’m excited for her to walk us through the media company her and her team have created called Deluge Beau.

So, Onward Nation — this will be a conversation around grit, tenacity, smarts, and building for the future that I think you are going to find extremely helpful.

What you’ll learn about in this episode:

  • How Deborah's early career as a surgeon began, and the challenges she sometimes faced as a female surgeon in a male-dominated time
  • Which valuable skills Deborah had to develop to live an extraordinary life, and how her goal is now to help enable others to live their extraordinary life
  • Why the ability to teach yourself and continue to learn is a critical skill that any successful business leader needs to develop
  • How Deborah began her career without resources and mentors, and why she now works to serve as a teacher and mentor to others and especially women
  • Why Deborah created Deluge Beau, and why creating a magazine was well-suited to her skills and interests
  • Why Deborah and her team named the magazine Deluge Beau, and why she believes that too many people are afraid of abundance
  • What advice Deborah would offer to anyone who struggles to believe that they are deserving of success
  • Why abundance is the natural state of the universe and how someone has to actively take self-destructive steps to avoid abundance
  • What sort of women Deluge Beau is seeking to serve and welcome into their community, and what hopes Deborah has for the magazine

Additional resources:  

May 22, 2019

Rob Jolles is a sought-after speaker who teaches, entertains, and inspires audiences worldwide. His live programs in and around the world have enabled him to amass a client list of Fortune 500 companies including Toyota, Disney, GE, a dozen universities, and over 50 financial institutions. He is the best-selling author of six books, including his latest release, Why People Don’t Believe You…Building Credibility from the Inside Out. To learn more, visit

What you’ll learn about in this episode:

  • How Rob unconsciously excelled at his job at the New York Life Insurance Company in his first year, at just 22 years old, and why that was a problem
  • Why not knowing what he was doing right for his career became a challenge when he started struggling with the burden of success
  • How becoming an actor in his spare time became the third piece of Rob’s ultimate career as a corporate trainer
  • Why Rob wrote his first book, and why he doesn’t consider himself a writer despite authoring six books
  • Why Rob loves processes, and why he believes success isn’t really about processes but comes down to “percentage points”
  • Why Rob began teaching people not just what to say, but how to say it authentically and effectively, and how that led to writing his book
  • Why Rob’s publisher decided to title his book “Why People Don’t Believe You”, and how it relates to Rob’s observations on life
  • Why the secret to sounding authentic is to be honest and absolutely believe the things you are saying
  • Why it is important to not make assumptions and tell yourself a made-up narrative about others
  • Why Rob believes that we should stop using the phrase “soft skills” and should start calling them “performance skills”

How to contact Rob Jolles:

May 15, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in,, The Washington Post, and Inc. Magazine.

May 8, 2019

Public educator, entrepreneur, and CEO of the financial technology company of iFlip Investor, Randy Tate combines Silicon Valley style with his partner and CTO Kelly Korshak’s Wall Street savvy, creating a software to help the ordinary investor preserve, protect and grow their wealth.

What you’ll learn about in this episode:

  • What Randy and his team at iFlip have been working on since Randy’s previous appearance on Onward Nation in episode 658
  • Why iFlip is on track for 1000% growth this year, and how they have been developing a stock trading app that will be free to the end user
  • Why diversification isn’t actually the secret to mitigating investment risk, and why the true secret is to avoid losses
  • Why losses and fees compound dangerously and why that fact is aggravated by a lack of industry transparency
  • Why Randy believes that every business owner must financially plan for life after their business
  • How iFlip’s software anticipated the Q4 2018 market dip and had already moved 87% of the money the software manages into cash before the dip
  • Why Randy defines “success” as the ability to continually create new possibilities for yourself
  • How Randy has overcome fear in his own career, and why acknowledging your fear is the key to beating it
  • Why efficiency is the key to iFlip’s software, as well as the key to its continued business success
  • Why Randy suggests you automate everything you can as early as you can so that you can more effectively scale

Additional resources:


May 1, 2019

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped thousands of apps reach millions in downloads. He has worked with many million dollar apps such as Flyp, OverKill 2, Gadget Flow, and even billion dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world’s best online mobile app marketing program.

Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates have expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to millions of downloads and sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press.

What you’ll learn about in this episode:

  • How Sean found a love of entrepreneurism as a child, and how he learned the ins and outs of app development
  • How Sean developed the number one industry-leading app marketing agency, and what services his agency provides to app developers
  • Why app development and having an app for your business is appealing to business owners in any industry
  • What new business marketing potential and customer interaction possibilities have been created thanks to smartphone apps
  • How new technologies like Augmented Reality (AR) can be integrated into an app to differentiate your business from competitors
  • What key strategies and “seven pillars” are fundamental to finding success when launching an app
  • Why an app should be user-centric, innovative, and address the needs and wants of your customers
  • Why it is difficult to cut through the noise and be discovered when there are over 15,000 new apps launching a week, causing 95% of apps to fail
  • Why virality is probably an unrealistic goal, and why it is important to track analytics on the use of your app
  • Why understanding where customers typically find apps and understanding Apple and Google’s app store algorithms and optimizing for them is key

Additional resources:

Apr 24, 2019

Angela Ficken is a psychotherapist in Boston, MA. She graduated with a B.A in psychology from Northeastern University and received her Masters in Social Work from Boston College. She began her career as a residence counselor at the OCD Institute at McLean hospital before attending graduate school.

After receiving her MSW, she worked as a senior clinical social worker at McLean Hospital and was a primary therapist for college students at Harvard University before moving to her full-time private practice. She is certified in DBT and CBT and is trained in exposure and response prevention (ERP). Her primary interests are working with young adults who have OCD, eating disorders, and anxiety-related concerns.

What you’ll learn about in this episode:

  • What Angela has been working on since her previous appearance on Onward Nation in episode 537
  • Why Angela has been focusing on her writing, which has been published through her blog as well as Huffington Post, and other media outlets
  • Why stress management is becoming increasingly important today, especially for business owners and entrepreneurs
  • Why stress and anxiety aren’t the same thing but very often overlap and tend to go hand-in-hand
  • Why Angela developed her stress-management course as a supplement to her business and her writings
  • What early success and feedback Angela’s clients have received from her stress-management course
  • Why our negative thoughts are often based on incorrect assumptions, and why we often overreact to kernels of truth
  • What suggestions and tips Angela has for business owners who are trying to find balance and manage their stressors
  • Why small changes to your daily self-care routine can have a profound impact on your stress levels
  • Why breaking a big, stressful opportunity into small fragments allows you to better deal with anxiety

How to connect with Angela Ficken:

Apr 17, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in,, The Washington Post, and Inc. Magazine.

Apr 10, 2019

Corey Kupfer is an expert strategist, negotiator and dealmaker with more than 30 years of professional deal-making and negotiating experience as a successful entrepreneur, attorney, consultant, author and professional speaker. He is the founder and principal of Kupfer & Associates, PLLC, a leading corporate and deal law firm; the founder and CEO of Authentic Enterprises, LLC, a speaking, training and consulting company committed to inspiring authenticity in business; the author of Authentic Negotiating: Clarity, Detachment & Equilibrium – The Three Keys To True Negotiating Success & How To Achieve Them. He is also the creator and host of the Fueling Deals Podcast, which launched in February 2019.
You can learn more about Corey, his companies and current projects at

What you’ll learn about in this episode:

  • What Corey has been working on with his business and in the area of thought leadership since his previous appearance on Onward Nation
  • What issues Corey recognized that were limiting the amount of business he was getting, and how he corrected those issues
  • How Corey recognized that he himself was becoming a bottleneck in his business and its success
  • How Corey recognized, identified, and overcame his limiting beliefs that were holding him back, and how he discovered that his limiting beliefs were ultimately wrong
  • Why Corey decided to dig into his thought leadership, and why he launched his Fueling Deals podcast
  • What topics and information Corey has covered so far on his podcast, and why he feels passionate about showing the many types of deals available to a business
  • How business owners can find deals of all kinds, and why networking and connecting with other business leaders in your industry is key
  • Corey shares case studies of some of the unique deals he has been involved in or helped facilitate
  • What suggestions Corey has for business owners looking for and planning for an exit, and why it is important to plan for contingencies
  • Why it is important to surround yourself with other business owners in mastermind groups or as mentors

Additional resources:

Apr 3, 2019

Judy Robinett has been profiled in Fast Company, Forbes, Vogue, CNN and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding. Known as “the woman with the titanium digital Rolodex,” Robinett has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been on the advisory boards of Illuminate Ventures, Pereg Ventures, Springboard Enterprises, and Pipeline Angels accelerators. She was a managing director of Golden Seeds Angel Network (the third most active angel investment group and one of the largest in the U.S.); the CEO of publicly traded Medical Discoveries; and served on the faculty of Goldman Sachs’s 10,000 Small Businesses program.

Previously, Robinett was a member of the Department of Commerce team that defined performance criteria for the Malcolm Baldrige National Quality Award for Performance Excellence in Healthcare, for which she received an award from the White House. She regularly presents workshops and keynotes, and has given hundreds of speeches worldwide for audiences at NASA, TEDx, MIT, AT&T, and Walmart. She is the author of How to Be a Power Connector: The 5+50+150 Rule (McGraw-Hill), named the #1 Best Business Book of 2014 by; coauthor of a chapter in Crowdfunding for Dummies (Wiley, 2013); and is set to release her newest book, Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup (AMACOM/HarperCollins Leadership) in 2019.

What you’ll learn about in this episode:

  • Why Judy wrote her book, “Crack the Funding Code”, as a way to help business owners find and access investor funding
  • Why there is more venture capital money and other sources of funding available now than ever before
  • Why coachability is crucial for attracting investors, and why arrogance will scare investors away
  • Why you should be confident in what you are offering to potential investors and “kick your fear to the curb”
  • Why investors will consider your character, honesty, and knowledge as much as they will consider the strength of your business
  • Why it is important to mitigate as much risk as possible for your investors and be clear in the exit you’re offering
  • How not having the funding or not finding customers are the only two reasons a startup will fail
  • What “family offices” are, and how they can be a source of funding outside the traditional venture capital
  • What steps Judy recommends for business owners looking for funding, and what resources are available in every state
  • Judy’s strategies for building your confidence and kicking fear to the curb, and her “three golden questions” and why you should ask them

Judy’s recommended funding resources:

How to connect with Judy Robinett:

Mar 27, 2019

Mark Pattison is a former wide receiver in the NFL, where he played for the Raiders, Rams and Saints. Since retiring from his football career, Mark has been dedicated to challenging his own limits, and one of his life goals is to become the first NFL player to ever climb the Seven Summits, the tallest mountain on each of the seven continents. To date, he has successfully climbed six of the seven, with the most recent being the Vinson Massif in Antarctica.

Mark is also an entrepreneur, motivational speaker and leadership consultant, and he believes passionately in giving others the push they need to exceed their limits, conquer their fears, and find their summits. In addition to his professional work as a motivational speaker, Mark passionately believes in the incredible and transformative power of philanthropic work. That is why he partnered with Chris Long of the Philadelphia Eagles and his foundation,, to help install life-sustaining water wells throughout Tanzania.

What you’ll learn about in this episode:

  • Why Mark’s mantra is “get off the sidelines, get back into the game, and find your next summit”
  • How Mark first got involved in football, and how he turned it into a college scholarship and later a successful career in the NFL
  • How the end of Mark’s NFL career left him at loose ends and led him to ultimately become a successful entrepreneur
  • Why a difficult divorce and a personal loss sparked Mark’s interest in becoming the first NFL player to ever climb the Seven Summits
  • How Mark uses the acronym “S.U.M.M.I.T.” as a guide for turning the spark of ideas into successes
  • How Mark became involved with NFL player Chris Long’s Waterboys foundation, and what the organization does to help impoverished communities access clean water
  • Why Mark’s work with business leaders has led him to recognize that too many leaders and organizations are sitting on the sidelines and playing it safe
  • What important daily habits Mark keeps that have most contributed to his success throughout his career
  • What Mark believes are the most vital and critical skills business leaders need to master to be successful
  • Why it is necessary to put in the time, dedication, effort and hard work to be able to achieve your ultimate goals
  • What important lessons Mark has learned from his own mentors and from other business leaders
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