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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Mar 24, 2021

Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage as he reflects on the importance of employer branding in recruitment.

What you’ll learn about in this episode:

  • How a negative experience working for someone else led Bryan to found Ph.Creative, and how he works to redefine the importance of employer branding in recruitment
  • How Ph.Creative does things differently by focusing on helping businesses attract great team members rather than attracting new clients
  • Why Bryan and his team realized that they needed to niche down to build their brand, plant their flag of expertise, and differentiate their company from their competitors
  • How employer branding helps attract top talent to Ph.Creative’s clients, and how the idea of focusing on employer branding helped Bryan define his business’s niche
  • Why Bryan realized that firing the clients that weren’t great fits for his team was a morale boost and improved their capacity to serve the clients they really wanted
  • Why it is important for your organization to hire not just based on whether someone can do the job, but hire based on whether they also fit your culture
  • Why the “harsh realities” of working at your company are how your team can find pride and achievement, and why you shouldn’t try to hide those realities from applicants
  • Why much of Ph.Creative’s work lies in educating the market on why their methods are so valuable, and how that translates into thought leadership that is changing the industry
  • How Ph.Creative’s “Give and Get” philosophy has served as a cornerstone of the work they do and an anchor point within their fairly narrow niche
  • How focusing on marketing to the “smallest viable audience” can allow you to dominate, own and transform your chosen niche

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