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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Feb 10, 2021

Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns.

Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team.

He provided senior counsel in crisis management, corporate communications, and reputation defense to numerous clients, such as AT&T, Target Corporation, American Airlines, The Home Depot, Xerox, Nuclear Energy Institute, and Cargill, as well major universities and global NGOs. Previously, Bill served in the Republic of Bulgaria as a senior advisor to the prime minister, Council of Ministers, and the labor minister. He was the first executive director of the American Chamber of Commerce in Bulgaria.

What you’ll learn about in this episode:

  • How Bill started his career running political campaigns and then pivoted into helping companies develop crisis management best practices
  • How Bill defines a crisis differently from a “day-to-day business challenge”, and how “critical moments” are reputation-impacting issues that companies often struggle with
  • How an organization’s reputation is found at the overlap of the public perception of the company and what they expect the company to do next
  • How the classic four P’s of marketing (price, product, place and promotion) served as a model for Bill’s four A’s of reputation management
  • How Bill’s four A’s process (awareness, assessment, authority and action) can help you navigate the complex challenges of reputation management
  • Why and how Bill wrote his book “Critical Moments: The New Mindset of Reputation Management”, and what benefits his company has received from the book’s release
  • Bill explains why each of the four A’s is an important step in managing the long-term reputation of your business
  • Why it is important to express consistency and authenticity in how your company lives its values, and what lessons can be drawn from the many crises of 2020
  • How your reputation is built up over a long, slow period and is rooted in your mission and values, and why there’s no “quick” way to manage your reputation
  • Why creating a “reservoir of goodwill” can help you manage crisis situations and the public’s expectations and beliefs about your company

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