Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family.
After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video.
When Gideon realized that 85% of viewers watch video content on silent mode, he realized the importance of captions — and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to help engage your audience and make an impact.
What you will learn from this episode: