John Gumas is a veteran of the advertising and interactive marketing industry. John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the San Francisco Business Times.
John is recognized as one of the country’s foremost authorities on challenger brand marketing. He is the author of the popular book “Marketing Smart”, which describes how challenger brands can effectively develop marketing strategies to take on their larger competitors. John is an adjunct professor of branding, advertising and interactive marketing, a sought-after speaker and a regular columnist for several publications and blogs.
John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate, the San Francisco Giants, and was selected as the Man of the Year by The Elios Society.
John sets one goal a day – accomplishing the daily keeps him positive and moving forward. ONWARD!
Engage with your key employees – John keeps his team motivated.
John had to make tough employment decisions – and John tells the whole story here.
“Create the right company culture – your employees need to be proud to come to work each day.”
“Don’t get burnt out – delegate what you don’t like to do.”
I would have had a realistic business plan – stay focused on realistic goals.
Have a perfect elevator pitch – you can’t be everything to everyone.
An individual would have a good heart – they need to be caring individuals.
You can also find us here: ------ OnwardNation.com ------