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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Feb 5, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

What you’ll learn about in this episode:

  • Why focusing on a huge audience or more customers isn’t as important as focusing on the audience you have
  • Why focusing on going narrow and deep with your business in 2019 will help you find true success
  • How true thought leaders aren’t superficial, and why their authenticity and focus on their audience is key
  • Why you should read the book “Niche Down: How to Become Legendary by Being Different” by Christopher Lochhead and Heather Clancy
  • What benefits you can expect from taking a niche down approach to your business this year
  • Why your business should have three tangentially connected areas of expertise, and why it’s okay that some clients aren’t the right fit for your business
  • Why focusing on a niche audience will help you monetize your content much faster than if you were to go broad
  • How the book “Killing Marketing: How Innovative Businesses Are Turning Marketing Costs Into Profit” by Joe Pulizzi and Robert Rose can help you monetize your content
  • What three actionable steps you can take to maximize the impact of your narrow but deep cornerstone content
  • Why you should listen to Onward Nation episode 854 as a great companion to this episode

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