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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Feb 1, 2019

Jeff Koser is the spirited founder and CEO of Selling to Zebras. Zebra is an AI-driven Sales Enablement Automation Platform that creates a guided sales experience that directs sellers and buyers through a sales engagement. Zebra identifies perfect prospects (Zebras), decision makers and generates buyer specific presentations that are presented right in the software. Leverage ZEBRA to run your sales engagements and close 90% of the business you pursue faster, more easily and more profitably!

What you’ll learn about in this episode:

  • How Jeffrey’s 30+ year background in software and sales helped guide his career path to his current position as CEO of Zebrafi
  • Why the cumbersome difficulty of using Excel caused Jeffrey’s company to decide to develop its own software
  • Why Jeffrey’s 20-year-old “Selling to Zebras” B2B consultancy business transitioned to Zebrafi on January 1, 2019
  • How Jeffrey and his team recognized the opportunity to pivot their business into a new SaaS (software as a service) entity
  • How Jeffrey’s company evolved, and how they developed their new business model to solve their clients’ problems
  • Why some salespeople struggle to become a “trusted advisor” to their clients, and why Zebrafi is different
  • How Zebrafi’s software determines a “zebra” through rating seven attributes on a scale of 0-4
  • How Zebrafi helps their customers clearly define their purpose, culture and what they need to do to find success
  • What important lessons Jeffrey learned from his own mentors, and how they impacted his business philosophy
  • Why perseverance was critical to Zebrafi’s success, despite some early failures developing their own software

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