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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Oct 1, 2018

Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.

What you'll learn about in this episode:

  • Why Christopher and his co-author decided to write their new book, Niche Down
  • How “niching down” will not take away from, but rather catapult you into opportunity
  • Why you should follow your niche, not your passion
  • What we are taught about the pathway to success
  • The characteristics of people who make a difference
  • How great marketing can both attract and repel
  • Why entrepreneurs need to focus on the exponential value of what makes them different
  • Why we are at the lowest level of entrepreneurship in American history
  • Why it’s vital to reinvent the entrepreneurial dream
  • The value of creating an environment where people can rise up

Ways to contact Christopher:

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