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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Sep 21, 2018

Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.

What you'll learn about in this episode:

  • How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive
  • Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation
  • How today’s social media channels, like Instagram, are constantly shifting
  • How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers
  • Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape
  • Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world
  • Jeffrey’s “helpfulness” mindset when creating a content marketing strategy
  • How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations
  • How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent
  • The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves

Ways to contact Jeff:

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