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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Apr 3, 2018

Susan Baier founded her company, Audience Audit, in 2009 in order to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. With 30-years of experience as a marketing strategist, she develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful.

What you’ll learn about in this episode:

  • How Audience Audit gives small to midsize businesses access to marketing research
  • The importance of focusing on an audience when building a business
  • The two questions that help define your audience
  • Why you should stop focusing on the demographics of your audience
  • Why you need to identify the problem your audience is trying to solve
  • The importance of building the audience you want to work with
  • Why you should use your website as a sales tool
  • How to use your website to target the clients you want to work with
  • The importance of working with clients that are the right fit for your business
  • Why you should not rely on searches for exactly what you sell

Ways to contact Susan:

 

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