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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Mar 20, 2018

Anne Bahr Thompson is the Founder and Chief Strategist of Onesixtyfourth — a boutique consultancy that integrates cultural shifts and a social conscience into brand development. Anne was named a 2018 Top Thought Leader in Trust. She’s the pioneer of the Brand Citizenship movement and has more than 25-years of experience as a global brand strategist, including a former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy. Anne is also an accomplished researcher, speaker, and the author of the new book, “DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit.”

What you’ll learn about in this episode:

  • What Anne’s trend research in 2011 showed regarding people’s views on corporate citizenship
  • A breakdown of the meaning and implications of Brand Citizenship
  • The five step model of how Brand Citizenship moves across the Me-to-We continuum
  • Why trust is the first step in the Me-to-We continuum of Brand Citizenship
  • Why consumers are looking to companies to enrich their lives
  • How corporate responsibility is the pivot point on the Me-to-We continuum
  • Why consumers value companies who are focused on the community
  • Why contribution is the final step on the Me-to-We continuum
  • Understanding the symbiotic relationship between earning a profit and doing well
  • Why being a good Brand Citizen not only appeals to consumers but also helps recruit prospective employees

Ways to contact Anne:

 

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