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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Mar 9, 2018

Our special encore guest today is Daina Middleton. She is the CEO of a leading national to local marketing company, Ansira. Prior to heading up Ansira, Daina served as the head of global business-to-business marketing at Twitter as well as successful leadership positions at Performics, Moxy Interactive, and 16 years at Hewlett Packard. Daina is also the author of two books: “Marketing in the Participation Age” and “Grace Meets Grit.” Now...you may remember Daina and the wisdom she shared during Episode 397. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 397 to your list of vital priorities.

What you’ll learn about in this episode:

  • Why it’s so critical now, more than ever, to brand to local space
  • Why you need to have both a local and a national brand relationship with your customers
  • How your mindset has such an impact on your influence potential
  • Why, as a leader, it’s about empowering others…not about having power over others
  • Why Daina believes that success is about the everyday journey - not just about the end outcome
  • Why it’s more important how you recover from mistakes rather than how you make them
  • Why it’s essential to recognize the type of person that you need for the type of environment or business
  • The value of finding your passion and authentic voice
  • The importance of continually transforming your company

How best to connect with Daina:

 

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