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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Nov 15, 2017

Johann Van Tonder is COO at AWA Digital — an award-winning conversion rate optimization agency that helps e-commerce businesses around the world grow online conversion rates and sales using a scientific process. He is also the co-author of the book, “E-COMMERCE WEBSITE OPTIMIZATION: WHY 95% OF YOUR WEBSITE VISITORS DON’T BUY, AND WHAT YOU CAN DO ABOUT IT”.

What you’ll learn about in this episode:

  • The value of using speaking engagements as an opportunity to teach rather than sell
  • Why Johann and Dan wrote the book “E-Commerce Website Optimization”
  • Why value proposition is a central concept in marketing and conversion rate optimization
  • The importance of understanding and shaping consumer behavior
  • How to research your customers to determine their consumer behavior
  • The benefits of doing usability testing using online video services
  • How to turn more of your website visitors into customers
  • Why you should grow your business methodically over time
  • The importance of listening to your customers
  • Why the most critical skill to master is understanding the components that make up your profit

How to best connect with Johann:

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