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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Jun 22, 2017

Vera Fischer is founder and CEO of 97 Degrees West — a rock solid awesome agency in Austin, Texas. The agency has been the recipient of 15 international creative and marketing awards. Vera is a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University and a mentor at Capital Factory. You may remember Vera and the wisdom she shared during Episode 204 of Onward Nation.

What you’ll learn about in this episode

  • What Vera has coming up in the next 12-18 months
  • How programmatic media buying works and why it should be important to business owners
  • The benefits of geo-targeting ads
  • The number of times it takes for someone to see your ad before they take action on it
  • How programmatic can be leveraged in your marketing program
  • How programmatic fits into the B2B niche market
  • The power of changing ad creative based on keyword searches
  • Why it’s easier to target to a very specific niche market
  • Tools to help you become successful with programmatic
  • Focusing on doing one or two marketing strategies really well

How to best connect with Vera:

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