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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Sep 15, 2016

Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works!

Why did you write your book?

Nancy wrote my book to position herself as an expert — and was able to give away her knowledge like Jay Baer said to do in episode 305.

Are you glad you wrote the book?

“It’s the best business card ever!”

What is the most critical skill for getting your book done?

Create an outline and make it as detailed as possible.

What has been your proudest moment as a business owner?

This past year is the 25th year of Nancy’s agency — and Nancy was invited into the state legislative chambers where her agency was recognized. AWESOME!

How did you convince yourself to let someone take over running your agency — and what have the benefits been?

Nancy hired someone 20 years ago part-time to read newspapers from her home. She did everything so well that Nancy begged her to join her full-time and eventually became the president of Nancy’s agency.

What’s one secret you can share to help move businesses onward?

  1. Create your most-wanted media list (20-30)
  2. Start following those media
  3. Try to identify the angles you would use with those journalists
  4. Pick up the phone and call journalists with your pitch
  5. Build a media kit
  6. Do media training in your business
  7. Submit letters to the editor
  8. Do media follow-up

How best to connect with Nancy:

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