Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works!
Nancy wrote my book to position herself as an expert — and was able to give away her knowledge like Jay Baer said to do in episode 305.
“It’s the best business card ever!”
Create an outline and make it as detailed as possible.
This past year is the 25th year of Nancy’s agency — and Nancy was invited into the state legislative chambers where her agency was recognized. AWESOME!
Nancy hired someone 20 years ago part-time to read newspapers from her home. She did everything so well that Nancy begged her to join her full-time and eventually became the president of Nancy’s agency.