Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.
Good Morning Onward Nation…I’m Stephen Woessner. Thank you very much for taking time to be here — and — I gotta say — I am so excited about the lesson we are going to dig deep into this morning.
Why am I so excited?
Because we’re going to dig deep into how to specifically identify — how to get a crystal clear view of your client avatar — the people who you want to be doing business with — and through this discussion — I will remove all of the mystic dark magic voodoo — and how to give him or her a name — the questions you should be asking — and — I will share with you — the single most powerful four-letter word you can use when attempting to connect with these key people.
We also going to dig into “Your Dream 50”.
Who are they — why they matter to you — and once you know — what you should do with your Dream 50 list. To help cement the importance of this lesson into place — I will share a painful and very costly mistake that I made, which could have devastated or even ruined our business because I didn’t pay attention to the lessons that were right smack in front of me.
It was sure one heck of a tuition payment, Onward Nation!
And I structured today’s topic so that it connects — so it builds upon — the Fill Your Sales Pipeline lesson we covered together in Episode 298, where we went an inch wide and a mile deep into the step-by-step recipe my Predictive ROI team uses to generate highly qualified leads for our clients.
Let's dive in.