Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.
Good Morning Onward Nation…I’m Stephen Woessner!
In case this happens to be the first Onward Nation episode you are listening to — I wanted to welcome you. Each day, here at Onward Nation, we have this incredible opportunity to sit down and learn from some of today’s top business owners in the country — and around the world — and then to be serve as this conduit — to share all that we learn during the interviews directly with you.
What an incredible honor it has been — and to see that Onward Nation is now listened to in over 100 countries around the world is so much more than we could have ever imagined. So thank you, Onward Nation — thank you for being you — thank you for all of the support — all of the encouragement — and for letting us know — thumbs up or thumbs down what you liked — and didn’t like. Every day — you help us get better — we love your messages on Facebook, LinkedIn, Twitter — and email, too.
Keep them coming!
Again, if you are listening today for the first time — or if this happens to be the 298th episode you have listened to and studied — I appreciate your time more than you will ever know. Thanks for being here.
Okay, let’s jump into today’s solocast. Just a warning here — isn’t that a great way to start off a discussion?
We’re going to go really deep today into a topic — both strategic and super tactical during this solocast. And brace yourself — this may end up being the longest solocast I have ever recorded to date — but honestly — I have added so much value into this episode — it will be absolutely worth your time.
I am going to share — in absolute full transparency — the step-by-step recipe my team at Predictive ROI uses to generate highly targeted and qualified leads for clients.
The recipe delivers a 10-20% response rate — meaning — when we reach out to prospects on behalf of our clients — we receive a response from prospects 10-20% of the time.
Rock solid awesome.
And I am going to share with you each and every step — what we do — how we do it — why we do it — and the results you can expect along the way if you follow the same recipe for success.
The primary tool or platform we are going to focus on today is LinkedIn. I will explain why — from a demographic perspective (especially if you own a business-to-business service firm — meaning your customers are other businesses versus retail, consumer packaged goods, etc.) — why making LinkedIn a cornerstone of your lead gen strategy is an absolute must.
But before we dive into the tactical…I want to make sure you get your mindset right. That you are thinking proactively — that you are open to new ideas — and even some ideas that might push you a little bit.
So download the episode and let's dive in