Lyle Martin is a successful healthcare entrepreneur and corporate executive with 20+ years developing and leading teams in all operational and business functions. After 17-years in various commercial functions with AstraZeneca and Allergan, Lyle entered into the startup world by leading the go-to-market strategy and launch for two early-stage medical device companies. In July 2015, he founded Springboard Equity, a premier alternative investment marketplace dedicated exclusively to the healthcare industry with the mission of bringing capital to early-stage companies, while giving investors access to top deal-flow.
Lyle begins each week by writing down his three goals for each week -- make sure your daily activities fit your goals for the week. ONWARD!
Make communication a key part of your business -- Lyle has a daily routine of meeting with his core team members.
Lyle had to put his business on hold for six weeks after launch -- and Lyle tells the whole story here.
"You have to have the ability and openness to adapt and maybe even completely pivot and change your business model."
"Hire smart people and get out of the way."
I would have gotten to market as soon as possible.
You have to have a customer centric attitude.
An individual would be innovative.