Good Morning Onward Nation…I’m Stephen Woessner. Thank you for taking the time to be here with me for today’s solocast — cannot wait to jump into the lesson today — when I wrote out my thoughts to share with you this morning — my pen couldn’t move fast enough on the paper and I started getting cramps in my hand.
Perhaps that is a sign that today’s message is something deeply personal to me — and — really gets me totally fired up.
We’re going to talk today about quitting!
Quitting in life, quitting in business, quitting on family — quitting in all its shapes and sizes. It breaks my heart when I see it happen. People who possess an abundance of God-given talent but don’t apply it.
But first…before we dig in…I want to thank you to all of our new listeners to Onward Nation. I appreciate you being here.
Our daily downloads continue to rise — the encouragement we receive through social media — and all of the wonderful emails — are just off-the-charts, Onward Nation. So thank you very much for your kind words.
We are going to be here for a very very very long time — and I greatly appreciate you walking alongside us on this journey.
So, if by chance this happens to be your first episode of Onward Nation — or perhaps your first solocast from me…let me take a brief moment to share some context and then I’ll jump into today’s lesson.
Once a week, I fly solo for an episode without a guest. I call it a solocast. And I started doing that because I had a conversation with one of my mentors and he said to me…
“Stephen, Onward Nation is great and it is wonderful how you always put the spotlight on the business owners — the incredible guests on your show – but I want to know more about what you think — what your path has been — tell me more about what you think about the same questions you ask your guests.”
And I thought — wow — that is a really good question — but it really pushed my comfort zone. Although as I thought about his question — I realized this would be an opportunity to add and share value with you, Onward Nation, in a completely different way.
So I accepted his challenge – and I have to say — I really LOVE preparing for and delivering my weekly solocasts. It gives me an opportunity to really dig deep into a topic or business issue – strategies and ideas – recipes I have learned that you can then take and apply to your business right away to make it more systematic, predictable, repeatable, and measurable.
That gets me so fired up.
And again…if you’re listening to Onward Nation now for the first time…I’ll briefly introduce myself to provide some context to the voice behind the microphone.
Hi…I’m Stephen Woessner and I’m the host of Onward Nation – but – when I am not interviewing today’s top business owners, I am the CEO of Predictive ROI…a digital marketing agency based in Wisconsin. Now, I don’t particularly like the label of digital marketing agency because Predictive ROI does so much more than digital marketing.
What makes us truly unique…is our ability to predict a client’s increase in sales as a direct result of our work…their actual financial return on investment in the form of dollars and cents…and then we take it further than any other company in our industry by guaranteeing our performance…or our work is free.
And because of that – we find ourselves deep inside a client’s systems, inventory, sales team, and all sorts of business development processes.
I love the problem-solving work we do – it oftentimes reminds me of my days of troubleshooting when I was a missile technician working inside nuclear missiles silos on the prairies of South Dakota while I was in the Air Force many years ago. I have been in digital marketing since the advent of the commercial Internet.
I am the bestselling author of two books in the area, I spent nearly 6 years at the University of Wisconsin – at the La Crosse campus, and I taught throughout the state include the UW-Madison School of Business, and my business building insights have been featured in Inc. Magazine, Entrepreneur, Forbes, SUCCESS, The Washington Post and some other media.
And I am currently working on my third book. My agent is negotiating with publishers right now and I think we are pretty close to being able to share some awesome news! I will keep you posted for sure, Onward Nation.
Okay, let’s jump into today’s lesson.
Today I'm going to introduce you to one of the most influential mentors in my life…he is someone you have likely never read about, never heard of, never quoted…in fact…one the surface…most people might think he led a rather ordinary life because his name was never up in lights.
And I'm going to talk to you about something I learned from him that I will never, ever forget.