Lee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously Executive Vice President at Weber Shandwick, president and founder of Red Whistle, and Vice President of SEGA, Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor’s degree in medieval history -- which she finds useful every day. She lives with her husband and two sons on the San Francisco Peninsula.
Lee starts every day by looking at her calendar -- batch your work as much as possible. ONWARD!
Move every day -- Lee moves around if she's been sitting still for more than 45 minutes.
Lee lost her biggest client who represented a third of her income -- and Lee tells the whole story here.
"The most important thing business owners need to be good at is listening."
"Reset every day so that you don't walk into it with false expectations and assumptions."
I would have put in more discipline reporting -- even though we had nothing to report.
An individual would ask for help because they know that their work can be improved on.
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