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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Nov 10, 2021

Harry Morton is the founder of Lower Street, a premium podcast agency helping brands create next-level shows that stand out from the competition and build meaningful audiences. Find out more at lowerstreet.co.

What you’ll learn about in this episode:

  • How Harry realized the potential of podcasting for businesses and founded Lower Street, and why he believes it is never too late to start a podcast
  • How podcasting for businesses can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
  • What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
  • Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
  • How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
  • Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
  • Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
  • What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
  • What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

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