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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Oct 13, 2021

Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and public relations plans, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns.

Leslie has more than 25 years of leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and their challenges. She believes that having a greater understanding of her clients businesses leads to more innovative and successful campaigns.

What you’ll learn about in this episode:

  • How Leslie’s career began with a love of magazines and a passion for advertising, and how that evolved into an understanding of PR strategies for business
  • Why there are five key PR channels: Facebook, Instagram, Twitter, LinkedIn, and your own personal website
  • What steps you can take to leverage your website to become a powerful PR channel, and why utilizing the blog feature is key to generating traffic
  • Why recognizing the areas in which you are an expertise and sharing content with your audience relating to your expertise can help you get noticed
  • Why it takes time to see the results of your PR efforts, and why a powerful news hook is crucial for extracting value from your PR strategies
  • Why your PR strategies should be centered around getting to the point and starting a conversation with your audience
  • How to identify the things you can share that are worthy of being newsworthy, and why knowing the audience you’re trying to reach is important
  • Leslie shares how she and her team help their clients, using some of their zoo clients as examples
  • How to turn your big wins into helpful content that can lead the way for other business owners, and why the third party endorsement is the Holy Grail of PR
  • Why public relations is a marathon, not a sprint, and why it takes practice and patience to see your PR strategies take off

Resources:

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