Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. Graeme has a passion for helping companies succeed by aligning operational reality to strategic intent and supporting clients to breakthrough thinking to solve complex business challenges.
What you’ll learn about in this episode:
- The importance of orchestrating high-level initiatives that impact the bottom line
- Why it’s such a problem when a company’s initiatives don’t fully align with their strategy
- How often Graeme finds that companies are misaligned and how that disconnect develops
- How Graeme and his team create re-alignment in a business and encourage executive-level buy-in
- Why ViTL Solutions are a values-driven company, and what the four cultural tenets are that provide their touchstone
Resources:
Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes Top 5 Business Books of the Year, and Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.
A former presidential campaign spokeswoman, Clark has been described by the New York Times as an expert at self-reinvention and helping others make changes in their lives. She is a frequent contributor to the Harvard Business Review and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, producer of a multiple Grammy-winning jazz album, and a Broadway investor.
What you’ll learn about in this episode:
- Why working through the small tasks leads to progression
- How to creatively and intellectually engage employees
- How to leverage your time more efficiently
- Why Dorie was inspired to write her book about productivity The Long Game and some of the biggest takeaways from the book that business owners can apply within their own team
- How to protect 20% of your time for personal growth
- Some of the golden nuggets that Dorie would love business owners to focus on for the long game
- The impact of the Great Resignation on business owners and what you can do to fill the pipeline of talent going forward
- Why strategic thinking is so critical in achieving your long term goals
Resources:
- Website: www.dorieclark.com
- LinkedIn: https://www.linkedin.com/in/doriec/
- Facebook: https://www.facebook.com/dorieclarkauthor/
- Instagram: https://www.instagram.com/dorieclark/
- Twitter: @dorieclark
Additional Resources:
- You can download her free Long Game self-assessment workbook and learn more at dorieclark.com/thelonggame
Nic Natarella is the founder of AdWise Creative. He is known for his voice-over talents and directs his team in every project that comes into AdWise Creative. His involvement with each individual project assures that you have top-notch and maximum results for all of our clients.
Nic first started “on the air” back when he was eight years old. He started out by making cassette tape recordings of his “radio shows” on the living room stereo system, consisting of a turntable and built-in cassette player. You will have to google “turntable” and maybe even “cassette player” if you have never heard of that before.
His first real air time was just outside of Nashville as the news guy/sidekick on the morning show. His on-air career has involved morning host duties, middays, afternoon fill-in, and nighttime hosting. He also had responsibilities at the radio station with Program Director, Assistant Program Director, Webmaster, and Creative Services Director, just to name a few.
Nic has written radio and production magazine articles, conducted copywriting seminars for radio sales teams, and crafted thousands of commercials for clients looking to have a radio spot sent out. His voice-over work has been used for projects such as:
- Radio commercials
- Video games
- Corporate training materials
- And rock concerts
Want to catch Nic’s attention? He’s a fan of classic cars from the ’40s and ’50s and muscle cars from the ’60s and ’70s. While at home, he is called a shade tree mechanic, turf management supervisor, and natatorium engineer. He is known for cheering for many college football teams, so you will either love him, or he will become your rival.
Nic and his wife, Debbie, live outside Orlando, Florida. Debbie is a private horse trainer and riding instructor at Amazing Grace Equestrian. Their daughter has her Master’s in Social Work and lives and works in Tampa. Nic and Debbie currently share the house with three rabbits and up to eight horses at any given time.
What you’ll learn about in this episode:
- The power of storytelling in advertising
- How to make meaningful connections through audio
- How to take your audience inside the emotion of an experience with a few powerful words
- Tips on uncovering the story behind your service or product
- Why there is gold in your unconscious competence
Resources:
- Website: https://adwisecreative.com/
- LinkedIn: https://www.linkedin.com/in/adwisenicnatarella/
- Facebook: https://www.facebook.com/adwisecreative
- Twitter: https://twitter.com/adwisecreative
Additional Resources:
Hey Onward Nation — before we dive into the show notes for this solocast — let me first share a really big thank you. Thank you for the 6+ years of support. Thank you for all of the social media posts. Thank you for all the emails. And thank you for all of your encouragement over the last 1,000+ episodes. My Predictive ROI team and I are over the top grateful. THANK YOU!
Okay — while thinking through what I wanted to teach and share during this episode — I decided to build it out differently than any other solocast, so that meant creating show notes that acted more like a companion to the audio instead of highlights. So for this episode — both the show notes and the audio are important. The audio will walk you through how to grow your audience — and — then how to nurture your audience over a day or a decade using the New Lead Sequence (NLS).
The NLS is a strategy I learned from Taki Moore, founder of Black Belt. And as soon as he shared it with us — we immediately put it into a test phase inside the Predictive ROI Lab — and HOLY BANANAS — it works.
During the episode, I break down the timing, highlights, and main components of each of the six emails within the NLS. And then, I included visual examples of each email here in the show notes to make it super simple for you and your team to take and apply the content into your system.
Before we get to the email examples — here are the links to the books I recommended you add to your business library:
Content Inc, 2nd Edition
Killing Marketing
And — if you go here — you can order a 100% free paperback copy of Sell with Authority. No shipping. No credit card. Nothing. Just your free paperback copy shipped right to your door.
Okay — here we go beginning with Email #1.
Well — there you have it — a path you can follow to grow and nurture your audience. The New Lead Sequence will help you generate leads without your prospects ever feeling like they were a prospect.
If you have questions or concerns about the NLS or something else — please know — you can always email me at stephen@predictiveroi.com. That’s my direct Inbox, and I read and reply to every email.
I also invite you to join our free Facebook Group call “How to Fill Your Sales Pipeline.” It’s a super-engaged community of agency owners, business coaches, and strategic consultants just like you, sharing their insights, asking thought-provoking questions, and sharing their expertise. If that sounds interesting to you — please join us.
Until then — onward with gusto!
Jamie Shibley believes that successful businesses are created through building strong relationships with prospects, existing clients and business associates.
Giving by nature, and from a young age working in her grandfather’s floral shop, Jamie inherently understands the influence of a meaningful gift. Through her strategic gifting agency, The Expressory, she helps businesses develop long-lasting customer relationships through thoughtfully designed memorable customer experiences.
Jamie has designed experiences for numerous clients across the country, making it simple for companies to stand out and make a lasting impression. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight.
What you’ll learn about in this episode:
- Jamie shares how her career started out in corporate IT, and she explains why she left the corporate world and started her own business
- How her first business helped Jamie find her perfect target audience, and how she defines strategic gifting
- Why the right gift can build bonds, strengthen relationships, and open new doors for your business
- Why strategic gifting is about focusing on your prospects rather than on you, and how it can help you turn a prospect relationship into a collaboration
- How strategic gifting can also be a powerful way to engage with your existing clients and help nurture those relationships
- Why the minor cost of strategic gifting can pay massive dividends over the long term of your relationships, and how to get started developing a gifting program
- What kind of return on investment you can see from a gifting program, and why it’s important to listen for further relationship-building nuggets
- Which key steps to follow to deploy your strategic gifting program, and how to build up your established process over time
- Why an ongoing gifting cadence and persistence are crucial for making inroads with your prospective clients
Resources:
- Website: www.theexpressory.com
- Email: jshibley@theexpressory.com
- LinkedIn: www.linkedin.com/in/jamie-shibley-76a3402/
- Facebook: www.facebook.com/TheExpressory