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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: June, 2021
Jun 30, 2021

Raphael Bender believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

What you’ll learn about in this episode:

  • How Breathe Education has grown rapidly in just five years, and how Raph and his team plan to achieve their powerful two-year revenue goal of a staggering $50 million
  • How Raph navigated a careful strategic pivot to adapt to the realities of the global pandemic, and how this has allowed them to outpace their less nimble competitors
  • How Raph learned key leadership skills at each stage of business growth, and he discusses which skills a leader needs to develop to push through their challenges
  • Raph outlines an exercise where you measure your work as $10/hr., $100/hr., $1k/hr., $10k/hr., and $100k/hr. activities to help you identify priorities
  • What Breathe Education looked like early on, and how intentionality and strategy over the last six years have helped the team enter the pandemic prepared for its challenges
  • Why Raph sees marketing and sales as key leadership skills, and why he believes business owners should learn to “think like a marketer and salesperson”
  • Why the skills and systems you developed in the “hustle and grind” of getting to $1 million in revenue aren’t necessarily the same ones that will get you to $5 million
  • Why it is important to show people how your business can help them by actually helping them, and how this can transform your business
  • Why Raph believes that being generous with your knowledge can be a powerful way to attract new customers by becoming a trusted resource

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Jun 23, 2021

Craig Clark is the CEO of Momentum Consulting — a consulting firm that guides organizations and their leaders in the areas of personal accountability and personal performance by developing and implementing successful strategies. He has spent the past 30 years becoming a foremost expert on the science of human dynamics in the business world and believes that the only reliable approach to produce breakthroughs at any level is to ask, “How do I see myself in the world and amongst others?”

What you’ll learn about in this episode:

  • How Craig defines “iconic moments,” and how iconic moments can shift our reality and allow us to see the world differently
  • What an iconic moment looks like, with the example of Sam Walton targeting small towns to create a massive business empire
  • How business leaders can easily fall victim to confirmation bias, causing them to have unrecognized leadership blind spots that can hold back their businesses
  • Why we must recognize our own leadership blind spots, and why revealing them can create powerful and transformative “iconic moments”
  • How seeing what you didn’t see before can give you an opportunity to be accountable and shift your behavior to increase your performance
  • Why being open to feedback from others can help you find your leadership blind spots and open up new doors to options and opportunities
  • Why the challenges of the global pandemic often cause businesses to retreat to “tried and true” strategies and default behaviors that may hold them back
  • Why automatic behaviors are the opposite of “getting into flow,” and why breaking out of automatic behaviors is crucial for achieving flow
  • What steps you can take to help your team achieve flow, and why a strong level of trust and respect are key for getting there
  • How Craig realized that what he thought was real wasn’t, and how this realization sparked his curiosity and made a powerful impact on his work

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Jun 16, 2021

A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley) and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and was named to the Global Gurus Top 30 Leadership Professionals and the Thinkers 50 Radar Class of 2021 lists. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nours unique insights have been featured in various prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He’s also the host of the popular Curve Benders podcast.

Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor’s degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family. Learn more at www.NourGroup.com.

What you’ll learn about in this episode:

  • How David immigrated to the United States from Iran, learned English, finished graduate school, and built an astonishing career as an executive coach, author and expert
  • How David defines “relationship economics”, and why prioritizing relationships with intentionality and being strategic in which relationships you invest in is crucial
  • How the global pandemic and the need for social distancing have impacted our in-person relationships, and why digital relationships need to be sustained with personal connections
  • Why focusing on fewer, more authentic relationships can be a powerful differentiating factor for your business as we emerge from the pandemic
  • How David created and curates his own professional community that fosters respectful and civil discourse and authentic engagements
  • Why relationships require an investment of time, effort and resources, and why narrowing your focus allows you to build more authentic connections
  • How many of David’s clients have had their most successful year ever because they entered the pandemic with great maneuverability
  • Why you should “diversify your portfolio of relationships”, and how “hybrid relationships” can benefit you throughout your work and life
  • Why learning to ask better questions can be a powerful tactic for stronger relationships, and what skills you should focus on developing to master your relationships
  • Why following up on your conversations and relationships and looking for new ways to add value is vital

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Jun 9, 2021

David Friedman is an award-winning CEO, entrepreneur, author, and renowned public speaker. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career, and in 2018 he published his second book, Culture by Design, the definitive how-to manual for building a high-performance culture. His current company, High Performing Culture, has helped hundreds of companies throughout North America to implement his culture operating system, CultureWise™.

What you’ll learn about in this episode:

  • David shares how he started as a college philosophy major before moving into the business world, and he shares how he realized the importance of intentional culture
  • Why culture has an enormous impact on everything in your organization, and why getting intentional allows you control over your culture
  • Why leaders automatically emerge in every group, and why those strong personalities will fill a culture vacuum by creating a culture with our without your influence
  • Why too many businesses will plan finances, their sales goals, their business growth and every other aspect of the business but neglect doing work to create an intentional culture
  • David shares his Eight Step Framework for “operationalizing” your business culture so that you can intentionally design it to serve your organization
  • Why the two most important steps are to completely define the culture you want and create rituals that make your culture sustainable, and how the other six steps support that
  • How most businesses articulate their “vision, mission and values” without giving enough clarity, and how David differentiates between core values and behaviors
  • Why creating rituals is crucial for success by helping create regular, repeatable, second-nature habits
  • What David’s rituals look like, and how David and his team repeatedly go back to and practice those rituals until they become habits

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Jun 2, 2021

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue.

Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.”

He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position.

What you’ll learn about in this episode:

  • Why your goal should be to use search engine optimization to go narrow
  • Why Seth Godin had it right when he urged business owners to focus on the smallest viable audience
  • How to find long-tail super-niche “Predictive Keywords” and why they deliver big results
  • How to take a meaty piece of cornerstone content, slice it into 4ths, and then optimize each piece for search with long-tail, niche keywords
  • How to build your email list by converting your website traffic with your screaming cool value exchange
  • Why attribution of results matters and why it’s so easy to get attribution wrong inside your analytics
  • How to apply a simple formula/process for attribution
  • How to scale your content optimization strategy and efforts so that you’re always helpful to your audience

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