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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: May, 2021
Episode 1005: How to increase website traffic, with Ken Knorr 0
May 26, 2021

Ken Knorr is the Founder and CEO of the leading white label marketing company: That! Company, and he is involved in numerous community organizations and is the host of The Daily Drive Show.

A serial entrepreneur, Ken has been in digital marketing since the rise of Google, and he’s been able to pivot several times to react to changes in the marketplace. In terms of collaboration, Ken believes that when you bring people from different backgrounds together, you find out that one plus one equals three or more. His message — particularly the fascinating “Exercise of the Sevens” — is vital for entrepreneurs, leaders in any industry and anyone looking to build their legacy.

What you’ll learn about in this episode:

  • How Ken got involved in digital marketing, and how the infamous Superbowl “wardrobe malfunction” taught Ken how to increase website traffic and master SEO
  • How the business name “That! Company” came to be, and how a series of happy accidents landed Ken’s business the memorable domain URL www.thatcompany.com
  • What has stayed the same in SEO, what has changed, and how you can utilize these concepts to increase your website traffic organically in ways competitors aren’t exploiting
  • Why you should look at your metrics and user behavior as a crucial and invaluable resource, and why many too many SEO companies don’t use or even look at this data
  • Why Google rewards content that is helpful, generous, and applicable to your audience, and how the algorithm is set up to punish attempts to “game the system”
  • How the changing privacy landscape is impacting SEO and data collection as new regulations are created, and why having specialists on your side is vital
  • Why user data tools are beginning to go away due to privacy changes, and what that means for paid advertising
  • Why That! Company has a complex relationship with the big platforms (Google, Facebook) due to their commitment to putting clients first
  • How building a stronger brand reputation starts with doing a search for your brand and understanding the landscape
  • Why you need to solicit reviews from your customers to help control your online reputation, and why responding to reviews (especially negative ones) correctly matters
  • How Ken’s powerful “Exercise of the Sevens” can help you truly understand your priorities and make the most of your time

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Episode 1004: How to pivot your business, with Waldo Waldman 0
May 19, 2021

Lt. Col. Rob “Waldo” Waldman, CSP, CPAE, MBA – The Wingman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo. A graduate of the Air Force Academy, Waldo is a decorated combat fighter pilot and an expert in helping leaders and organizations accelerate performance in changing environments.

A highly experienced veteran with over 2,650 flight hours, Waldo flew 65 combat missions in Iraq and in Kosovo during Operation Allied Force. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.

Waldo overcame massive claustrophobia and a fear of heights to become a fighter pilot, and he believes that the key to building a culture of trust lies with your wingmen, the men and women in your life who help you to overcome obstacles, adapt to change, and achieve success. In business and life, you should never fly solo!

In addition to his speaking business, Waldo is also founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to build funds and awareness for soldiers, veterans and their families in need.

Waldo is an inductee into the prestigious professional Speakers Hall of Fame and his clients include Marriott, Hewlett-Packard, UPS and Verizon. He’s been featured on Fox & Friends, CNN, MSNBC, Inc. Magazine and The Harvard Business Review.

What you’ll learn about in this episode:

  • How the outbreak of the global pandemic has impacted our business outlook, mindset, and priorities, and why learning how to pivot your business is crucial
  • Why business owners have had to learn to adapt to today’s many challenges, and why new tactics and tools are needed to propel your business forward after a pivot
  • How Waldo has successfully pivoted his business to a virtual environment by shifting systems and technologies rather than trying to create a new business out of the existing one
  • Why especially during the difficult times, it’s crucial to research, network, and reinvest in your business even at the cost of revenue
  • Why vulnerability and being willing to say the three most important words you can say you need help is vital especially during challenges
  • Why it’s important to continue learning and growing, but it is just as or more important to execute on what you’re learning
  • Why Waldo believes your business needs to be “a mint chocolate chip brand in a vanilla chocolate world”
  • Why breaking out of your area of expertise is possible but takes careful research and asking the right questions, and why expressing vulnerability here is important
  • Why learning how to pivot your business means not just expressing vulnerability but equally means offering to be helpful and focusing on serving others
  • Why lifting others up when they are at their lowest can be a powerful way to create real joy in your life, especially when you are at your lowest

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Episode 1003: How to make it rain, with Jeff Nischwitz 0
May 12, 2021

Jeff Nischwitz is known as a Snow Globe Shaker who’s on a mission to help people shift how they lead and thereby shift their leadership impact. He’s an international speaker and personal transformation coach and the Founder of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations—one truth at a time! He’s the co-founder of Cardivera.com and co-host of the Leadership Junkies podcast (www.leadershipjunkies.com). Jeff has published four books, including his most recent – Just One Step: Walking Backwards to the Present on the Camino Trail.

What you’ll learn about in this episode:

  • How Jeff started his career working for a big law firm, and how he realized the importance of learning business development once he struck out on his own after a decade
  • How Jeff learned that becoming a “rainmaker” was more about relationship-building through consistent and reliable behavior
  • Why it is impossible to have a team of all rainmakers but it is crucial to have a “rainmaker mindset” that empowers everyone to collectively succeed
  • Why teaching your team members business development skills isn’t necessarily the best use of your time as a business leader, and why creating the mindset is more effective
  • How Jeff learned that a service mindset was powerful for learning business development, and how he builds a “toolbox” by cultivating relationships within his network
  • Why stories serve as powerful connective tissue that builds relationships, and why it is important to tell your story in business development
  • Why business development needs a rhythm that can create ongoing momentum to avoid the “peaks and valleys”
  • Why there is always a “next action” that needs to be followed up on beyond just reaching out to someone
  • Why it is important to avoid being lazy and giving people “homework”, and why you should never have others own the follow up action but should instead follow up yourself
  • Jeff shares tips and strategies for building stronger relationships and learning business development skills

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Episode 1002: YouTube lead generation, with Nate Woodbury 0
May 5, 2021

Nate Woodbury is the producer for over a dozen YouTube channels. He’s achieved a great level of success, helping speakers and coaches leverage YouTube to generate leads and clients for their businesses. He loves pulling back the curtains to show all the steps he has taken so others can do the same. If you want to know how to get predictable, exponential results on YouTube, Nate’s the guy.

What you’ll learn about in this episode:

  • How Nate got started in the SEO space before making the jump to creating YouTube lead generation strategies for his clients
  • How Nate and his team refined their formula and truly “cracked the code” for using YouTube as a cornerstone content platform
  • Why understanding what questions people are asking is the crucial first step to putting YouTube’s search algorithm to work for you
  • Why titling your videos with very specific, niche-focused questions is the key to topping the search results
  • What keyword tools are available to understand what viewers are searching for, and why YouTube’s analytics page is a powerful tool for understanding your audience
  • Why Nate’s strategy works no matter how many videos you’ve already uploaded in the past, and what five key details to be mindful of when creating videos
  • Why your thumbnail images should be custom for each video and should serve to “create curiosity” in viewers
  • Why launching five new videos per week is the secret to explosive growth after around four months on the platform
  • How Nate employs calls to action in his videos to turn views into leads, and why YouTube is a great platform for this strategy
  • Why Nate believes that following his strategy and committing to it for one year can create an additional seven figures of revenue for businesses

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