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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: January, 2021
Jan 27, 2021

Conventional wisdom says that you should always be pouring money into an IRA or 401k to plan for your eventual retirement. You’re taking money from yourself today, only to pay yourself back in the future. But what if there’s a better way? Russ Morgan and Joey Mure co-founded Wealth Without Wall Street, a company that teaches business owners to put their money to better use than squirreling it away in stocks, a checking account or traditional retirement account.

The strategies Joey and Russ have developed allow business owners to create lasting wealth and positive cashflow today, setting them up for true wealth in retirement.

Joey Mure’s Bio:
Joey Mure, aka, The Stallion started his career in the mortgage business in 2003. He grew to become a branch manager with one of the Nation’s top mortgage lenders leading 25 loans officers. By 2010 he had achieved national recognition. Despite earning an impressive income he still had significant questions about how to save for the future without having to borrow from banks. How does anyone save aggressively for retirement AND simultaneously pay for automobiles, save for college, weddings, and vacations? In 2010 Joey met Russ, who shared the Infinite Banking Concept and everything changed. IBC allowed Joey to get completely out of debt besides paying off his mortgage, he started saving four times the amount he had previously been saving, and now had a clear plan of how to save for all our life’s expenses without giving up retirement savings. Joey decided to join Russ and cofounded a company called Wealth Without Wall Street. They teach people to stop trading time for money to achieve financial freedom by following the 5 Pillars of Wealth Without Wall Street.

Russ Morgan’s Bio:
Russ Morgan, aka, The Idea Guy, started his career in the financial industry. With 4 years of planning under his belt, Russ was stunned in September of 2008 to see the DOW Jones plummet 800 points. He had no idea that the market could react in such a volatile manner and knew this was something he could never have control over. Russ began a journey that day to passionately understand more about how to take back and gain control over his money, as well as that of his clients. Russ believes that it’s time you stop following conventional planning methods and start thinking for yourself. He enlightens business owners and investors with the knowledge they need to make sound financial decisions. The best path to financial freedom is one that frees you to make decisions that allow your money to grow, allow you to have access to this money, and to protect this money from market swings and tax regulations. Yes, all of this is possible, and Russ thrives on helping people in their journey to reach this financial freedom.

What you’ll learn about in this episode:

  • Why building wealth both inside and outside of your business is the most optimized way to achieve your goals
  • How Joey realized that he wasn’t on the right career and wealth-building path and needed to make a change and how Russ helped Joey learn the secrets of efficiently building wealth
  • How “wealth without Wall Street” is a money mindset that allows business owners to build wealth without taking all the risk of investing in Wall Street
  • Why a checking account is one of the worst places to keep your money, and why your business is one of the best places to invest your money to create long term gains
  • Why putting money in an IRA or a 401k is really just deferring cashflow until a later time, and why creating cashflow today is much more important
  • Why becoming your own banker and loaning your money back to your business can completely reframe how you view your money
  • How life insurance can be used in a way similar to a home equity line of credit, giving you cashflow without lowering in value
  • How using your money in your business can offer a powerful payoff by freeing up more time and money for you to grow your business even more
  • Why there are many options to invest your money even outside your business that create monthly cashflow

Resources:

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Jan 20, 2021

Business exit plan preparation and adding value to your business

What You Will Learn:

  • How Michelle’s ability to close deals led her to becoming regional vice president at Xerox after just six months at the company
  • Why 70% of businesses which have been operating for 10 years or longer will go out of business because they haven’t adapted to how consumers buy products and services today
  • How Michelle dipped her toe into working in franchise development while still working at Xerox, and how she sold 100 franchises in six months
  • How Michelle transitioned her expertise from selling franchises to selling businesses and helping owners develop a business exit plan
  • Why many established businesses aren’t salable because they are too dependent upon the business owner
  • What common mistakes business owners make that can end up hurting their company’s value or salability down the road
  • Why preparing your business for sale requires you to ensure that six P’s are in place: people, product, processes, proprietary, patrons and profits
  • What important lessons can be learned from explosive brands like Amazon, McDonalds and Apple that can be applied to businesses of any industry and size
  • What surprising systems, relationships and other assets add value to your company and make it more attractive to potential buyers
  • Why profits are never the problem hurting your company’s value but are a symptom of the real problems

Business exit plan preparation and adding value to your business

Failure to prepare for your eventual exit from your company is a common mistake. This poor planning makes it much more difficult to sell your business when you’re ready to leave, and it has a negative impact on the value of your company when you do eventually sell. In this episode of Onward Nation, business buying, growing, fixing and selling authority Michelle Seiler Tucker shares tips, strategies and actionable steps to help you prepare a business exit plan that will add value to your company now and get it ready for sale in the future.

The importance of a solid business exit plan

Here’s a surprising and troubling statistic for you: 70% of businesses that have been operating for 10 years or longer will go out of business, either because they haven’t taken steps to adapt to consumers’ modern shopping habits, or because they have failed to take the steps necessary to get the business ready for sale.

Most business owners plan on eventually exiting their business, either by transferring ownership to a family member or through selling the business at retirement. However, if you wait until you’re ready to leave the business to begin getting it ready for sale, you’re going to have a lot of uphill work to do. Instead, Michelle suggests you begin creating a business exit plan now, so that you’re able to “exit rich” when the time comes.

According to Michelle, there are “six P’s” that determine how valuable a business is to potential buyers:

  • People
  • Products
  • Processes
  • Proprietary assets
  • Patrons
  • Profits

Getting those six P’s in order is crucial for ensuring that your business is saleable. As Michelle explained, a dentist who owns a dental practice but is the only dentist in the practice is going to have a difficult time exiting and selling the business, because the dentist is the business. So, the dentist would need to add people, in this case other dentists, to the business to make it more attractive to buyers.

Look to big brands for inspiration

Michelle says that companies like McDonalds and Amazon have a lot to teach owners of businesses of any size or industry about creating a successful business exit plan and how to add value to a business to make it more attractive at sale. For example, McDonald’s isn’t really a fast food chain; it’s a $30 billion real estate company. McDonald’s isn’t in the business of selling hamburgers. The company’s real business is owning real estate that it leases to franchisees.

Amazon started out as an online bookstore. But as Michelle explained, the company realized it excelled in fulfilment, and when it leaned into that strength and branched out beyond books, Amazon became one of the most valuable companies in the world. By asking yourself the right questions, leaning into your strengths, and getting the six P’s in place today, you can make your business much more valuable and attractive to potential buyers in the future.

Business exit plan

About Michelle Seiler Tucker

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle has sold hundreds of businesses. She owns and operates several successful companies and holds the following professional designations and certifications: Merger & Acquisition Master Intermediary (M&AMI), Certified Senior Business Analyst (CSBA), Certified Mergers & Acquisitions Professional (CM&AP) Certified Business Broker (CBB), Panelist for M&A Source, Keynote Speaker. Michelle is also the Best-Selling Author of the book Sell Your Business for More than It’s Worth, and her latest book Exit Rich is available now for purchase.

In addition to being featured in INC, Forbes, and USA Magazine, Michelle makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Kathy Ireland, Mayor Rudy Giuliani, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. Michelle also shares her wealth of experience with perspective M&A advisors by conducting multiple training, mentoring, and partnering programs. Over the years, these programs have helped many individuals become successful M&A advisors and business brokers.

Recognized as the leading authority on buying, selling, fixing, and growing businesses, Michelle sees opportunity where many are discouraged or have given up. Her passion is to save businesses that might otherwise close. By identifying and correcting the top mistakes business owners make, Michelle will fine-tune a business into a well-oiled machine. Sometimes investing her own money to help owners build their business, Michelle’s primary objective is to sell for huge profits.


Michelle Seiler Tucker’s remarkable track record proves her dedication to her clients and has solidified her as a formidable force in her industry. She closes nearly 98% of all written offers and, on average, obtains 20-40% above asking price for her clients. Through this process, she empowers her clients to afford the lifestyles they have always dreamed of and, most importantly, deserve!

How to Connect with Michelle Seiler Tucker:

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Jan 13, 2021

Develop resilience and don’t rush out of your discomfort

What You Will Learn:

  • How the chaos of 2020 impacted Anese and her team, and how they learned to develop resilience and were able to pivot the business to adjust to change
  • What important lessons Anese has learned from navigating the unprecedented challenges of the past year, and why she believes the work is never “done”
  • What steps you can take to help your team develop resilience and adapt to the challenges you are facing
  • Why Anese challenged herself and her team to decide who they want to become in the new year, and why part of Anese’s resilience is in how she wants the pandemic to “serve her becoming”
  • Why the pandemic has created a universal shared experience and an opportunity for all of us to consider who we want to become as we navigate these challenges
  • How Anese and her team spent three months in spring 2020 doubling down on their efforts to be helpful, and how that helped create clarity for the rest of the year and 2021
  • Why Anese believes being “responsible” and being “response-able” are two very different things with different kinds of energy
  • How D.E.N.T. (Do what you can, Engage with a full heart, Now, Trust) is a powerful acronym that helps guide and motivate Anese
  • How Anese and her team use D.E.N.T. to make an impact on the struggle of food insecurity that many people face
  • How Anese realized that decreasing their prices during the pandemic wasn’t the right move to make, and how instead she focused on adding value and being helpful
  • Why it is important to not rush out of your discomfort but instead to fully experience your discomfort and the range of feelings that come with it

Develop resilience and don’t rush out of your discomfort

The reality is that 2020 was an exceptionally challenging year for businesses and agencies of all kinds — and we enter 2021 with no certain idea of what challenges the new year will bring. However, attempting to rush out of the discomfort we have felt through the last year can cause us to miss the important lessons the challenges we tackled can teach us. Instead, it is important to reflect, learn, and develop resilience to help us prepare for the coming year. In this episode of Onward Nation, encore guest Anese Cavanaugh shares how she and her team learned to develop resilience, and how doubling down on their efforts to be helpful are better positioning them for 2021.

Develop resilience to face the future

Think of resilience as armor to protect your business against uncertainty. When you develop resilience, you are better able to persevere through times of hardship and adapt to the unexpected. It is a trait that can be learned, practiced and mastered just like many other business skills. A big part of learning to develop resilience lies in taking the time to feel your discomfort and reflect on your experiences. 2020 was a difficult year for all of us, and it is important to acknowledge this fact and reflect on the trails we faced and the storms we weathered. It also offers us a chance to take stock of what worked and what didn’t, as well as to identify new opportunities presented to us even in the midst of the chaos.

Why the right mindset can help you overcome obstacles

Anese’s business has been primarily focused on speaking engagements and hosting leadership events, and the outbreak of the global pandemic meant many of the ways Anese engages her audience weren’t available in 2020 due to social distancing. However, Anese and her team spent three months in the spring focusing on how they could be more helpful, choosing to add value rather than to lower their prices. This important period of reflection and dedication to doubling down allowed Anese’s team to make a big shift to virtual offerings.

Though they didn’t end 2020 where they thought they would, they were much better positioned for a strong 2021 than they would have been had they gone into “survival mode”. Their efforts to develop resilience and focus on being helpful paid off, and the team has a much stronger and more unified focus for the coming year. Anese demonstrates that resilience and the right mindset can help you and your team weather difficult times and emerge from the global pandemic stronger than before.

Develop resilience

About Anese Cavanaugh

Anese Cavanaugh is devoted to helping people show up and bring their best selves to the table in order to create a significant positive impact in their lives. She is the creator of the IEP Method® (Intentional Energetic Presence®), an advisor and thinking partner to leaders and organizations around the world, and author of CONTAGIOUS CULTURE: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives.

Top innovators and executives in companies like IDEO, Zingerman’s, GM Financial, Vistaprint, 15Five, Fitbit, Nike, Kaiser Permanente, and others have engaged with Anese to strengthen team health, unlock leadership potential, optimize company culture, and maximize impact.

How to Connect with Anese Cavanaugh:

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Jan 6, 2021

Niche down your business to create opportunity

What You Will Learn:

  • How Parker’s unique career path and experiences led to his role at Evolved Finance, and why taking the leap was one of the best decisions Parker ever made
  • Why Evolved chose to niche down and focus on serving the financial services needs of thought leaders, and how that focus has led to their busiest year ever
  • How working with thought leaders, coaches and influencers differs from working with other types of business professionals
  • How Evolved has been able niche down and streamline their efforts on their clients’ behalf to “do less but charge more”
  • How Evolved will reconcile over $100 million in revenue in the thought leadership space by the end of 2020, demonstrating the value of their decision to niche down
  • How the majority of Evolved’s clients are having booming years in spite of the global pandemic, and why focusing on this niche has helped Evolved grow even during the crisis
  • Parker shares a case study of how Evolved was able to help a client niche down and become more operationally efficient, and why it made a powerful impact on her business
  • Why almost every one of Evolved’s clients have found benefits from their efforts to niche down, regardless of their business size
  • Why building out processes and systems and standardizing procedures is the key to maximizing the benefits of niching down

Niche Down Your Business to Create Opportunity

As we’ve discussed many times before on Onward Nation, taking steps to niche down your business and focus on a specific audience — rather than limiting your opportunities as you might expect — opens new doors by helping you plant your flag of authority and becoming a trusted expert within your niche. It allows you to differentiate your business and to compete on value rather than joining the race to the bottom on price. And in this week’s episode of Onward Nation, you’ll hear a perfect example of how tight focus and a dedication to serving a niche can become powerful fuel for your business.

Parker Stevenson is co-owner and Chief Business Officer at Evolved Finance, a bookkeeping firm specializing in helping online coaches, course creators, influencers, and thought leaders to make better business decisions based on solid financial data. This decision to narrowly focus on thought leaders didn’t come lightly, but doing so has made a profound impact on the business and its growth.

Niche down and plant your flag

The decision to focus on thought leaders, content creators and online influencers wasn’t made hastily — and Parker says the team was initially apprehensive. What if narrowing their focus meant losing business? Were they making the wrong decision? Despite their worries, the data backed up their conclusion. According to this article from Forbes, e-learning is set to become a $325 billion industry by 2025 — that’s nearly a billion dollars per day.

Working with clients within such a fast-growing segment made sense on paper, so the team decided to go for it — and the decision to focus and niche down paid off. According to Parker, Evolved has had their most successful year and most new clients ever in 2020… even in the midst of the global pandemic. By narrowly focusing on their target audience, the team at Evolved Finance were able to establish their authority and prove their expertise working with that particular type of client. And the result is that Evolved will reconcile over $100 million in client revenue in the thought leadership space by the end of 2020. Not only that, but Parker says it has allowed Evolved to “do less and charge more” by truly specializing in doing a few things better than anyone else.

Even their clients who niche down are seeing the benefits

Parker explained that even Evolved’s clients are discovering the value of niching down. Parker shared a case study of a client who was doing decent enough business but was struggling to juggle 15 different revenue streams at once. This lack of focus was eating away at her company’s resources… and her time. After encouragement from Parker’s team, she shifted to offering only one awesome product and selling it well, rather than spreading her efforts across many different products and services. That streamlining helped her turn a moderately successful but unfocused business into a rapidly growing and highly profitable multi-million dollar organization — proving that it’s better to niche down and master just a few things than to be a jack of all trades.

Niche down

About Parker Stevenson

Parker Stevenson is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at Adidas America where he became the US product manager for golf footwear.

How to Connect with Parker Stevenson:

Additional Resources:

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