Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a force for change for many years. With more than 25 years of experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® and the cultural dynamics that led to the creation of the model.
A former executive director of strategy and planning and the head of consulting at Interbrand, Anne is the founder of Onesixtyfourth, a creative and strategic consultancy that helps that leaders integrate purpose and social responsibility into their brands, business strategy, and corporate culture.
Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. Scott became an entrepreneur while still in law school, purchasing and running an auto mechanic shop, to pay his way through school. After graduating, Scott begin his law career as a high-stakes corporate litigator. He spent the last 8 years of his career analyzing real estate investment and asset protection. Today, Scott is the Founder and CEO of Royal Legal Solutions. A firm he built to offer tax, business and legal strategies to clients all over the U.S and Canada. He continues to educate the public on asset protecting strategies to help circumvent debilitating lawsuits for his clients.
Amber McDonald is the Co-Founder and CEO of Indemnis, Inc. From an early age Amber has been an extremely hard worker; having supervised 150 employees by the age of 21, her ambition and work ethic weren’t in short supply. Her experience ranges from managing programs and finances for a company with $30M in assets to serving on an ANCSA board holding co. with over $250M in annual revenue. She’s a founding member of Indemnis and leads business operations, legal, finance divisions, business development and sales, human resources, marketing, customer support, and FAA compliance.
Today we are speaking with Chris Westfall, a sought-after business consultant, communication coach, keynote speaker, and the author, co-author, or publisher of eight books. Advising hundreds of thousands of leaders from high-growth entrepreneurial enterprises, Shark Tank startups, and Fortune 100 companies, he has helped create multi-million-dollar revenue streams for businesses on four continents. He is the U.S. National Elevator Pitch Champion and the author of the new book Leadership Language: Using Authentic Communication to Drive Results (Wiley, 2018). To learn more, visit westfallonline.com.
Thom King always struggled with his weight before adopting a ketogenic lifestyle. In Guy Gone Keto he details how perseverance and a high-fat, low-carb diet enabled him to drop five waist sizes in a single year. His essential wellness program includes tips for reading and understanding food labels, supportive techniques to make you feel capable and empowered, as well as tasty recipes and easy-to-follow meal plans that will keep you fit and healthy for life.
Thom King is the founder and CEO of Steviva Brands Inc., one of the largest importers, manufacturers, and distributors of natural sweeteners. A self-described “bio hacker,” he has made it his life’s work to study food science and use his knowledge to help people eat healthier, avoid harmful sugars, and maintain diet and exercise habits that defeat metabolic disease. His company, based in Portland, Oregon, derives its name from stevia, the South American plant extract that is calorie-free yet three hundred times sweeter than sugar, and does not contribute to the combination of metabolic diseases that Thom calls “diabesity.”
Having been a leader in motivational and sales training since 1979, Steve Schiffman is a Certified Management Consultant and has trained and consulted to a wide range of corporations including IBM, AT&T, Motorola, Sprint, CIGNA, and a host of other organizations throughout the world. He has also trained over 500,000 professionals in over 9,000 companies.
Millions more have read Steve’s best selling books internationally. Some of his accomplishments include the development of highly pragmatic sales training and management programs that adapt effectively into a broad range of sales environments and industries. All of his training is based upon actual sales experiences and are proven successful. Steve was rated as the number one sales expert in prospecting by Personal Selling Power magazine.
Janine K. Iannarelli is the founder and president of Par Avion Ltd. She has more than 30 years of business aviation experience representing numerous corporations and private individuals worldwide with the sale and purchase of business aircraft. Par Avion is an aircraft marketing firm that specializes in the exclusive representation and acquisition of aircraft with an emphasis on pre-owned business jets valued upwards of $65,000,000 (USD).
Ms. Iannarelli has extensive experience in cross-border transactions, with nearly 90 percent of Par Avions business concentrated in this area of specialization. The scope of her experience with aircraft sales transactions reaches well beyond the procurement process in that she has in-depth interactions with the OEMs, maintenance facilities and completion centers specific to these aircraft. Ms. Iannarelli also works directly with designated representatives of the Federal Aviation Administration as well as with many other countries civil aviation authorities where she has placed or procured aircraft.
As a sought after mentor and inspirational advisor, she often speaks before women and youth organizations about career development and life skill set necessary to navigate the business world. Ms. Iannarelli routinely serves as a reliable source on business aviation for local, regional, national and international media on a variety of business aviation and small business topics. She is a regular panelist and presenter at industry events that focus on current valuations and trends in the new and preowned global marketplace for aircraft.
Ms. Iannarelli is a passionate supporter of the arts and charities that benefit children and animals.
Good Morning…and welcome to another episode of Onward Nation. I’m Stephen Woessner, CEO of Predictive ROI and your host. If you’ve been listening to Onward Nation for a while now — I’d like to start off with a big thank you.
My team and I appreciate all of your support and all of your feedback. You help us get better each and every day.
And if you’re new to Onward Nation — thank you for joining me. It is great to have you here — and of course I’m biased — but I think you pick a great episode to start off with.
Today’s episode is going to be a solocast — just you and me exploring a topic with some real depth. And the idea for this topic — and actually the ideas for my next several solocasts — came from some feedback from you, Onward Nation.
Some of our listeners reached out and asked me to take the conversation deeper around cornerstone content, what it is, how to create it, and how to monetize it.
So that is what I’m going to do over the next month or so…to help set a practical and tactical foundation around cornerstone content and your thought leadership so you can take it and apply it right away in 2019.
But before we get into the strategy around creating content and how to monetize it – I am going to use today’s solocast to explain why you and your thought leadership cannot afford to be seen as a one trick pony.
Okay — so what do I mean by one trick pony?
Listen to today's episode to find out, and you can find the full show notes here.
Lorraine Ferguson is a dynamic trainer and coach who accelerates growth in companies by focusing on the right behaviors, attitudes and techniques that drive success. Ferguson has brought the Sandler Selling System to hundreds of selling professionals and businesses. Companies and individuals have transformed their business development ability by working with Ferguson.
Zachary Beach grew up in central Massachusetts but relocated to Newport, Rhode Island when he graduated from college. After graduating from college, he had no idea what he wanted to do; the only thing he knew was that he didn’t want to be an employee. That word just makes Zach feel trapped. He decided to bartend and become a personal trainer for the time being while he decided what he wanted to do and soon realized that he was burning the candle at both ends, working late nights and early mornings, and he knew there was a better way.
At age 25 Zach decided to jump into the family real estate business. It was one of the first big risks he took in his life. The business at the time was small and nothing was guaranteed. Plus he knew absolutely nothing about real estate and was as green as green could be. Fast forward almost 3 years later and he is a partner and buys all the properties that come through their personal buying and selling entities. He went from bartender to million dollar business owner in just under 3 years.
After their family investment company grew their coaching company began growing as well. Zach now coaches associates and students around the country. Their mission is to empower individuals and families to create the life of their dreams and he believes they are doing just that. At this time they buy and sell roughly 10 plus properties a month around the country.
Biggest Business wins: Zach completed an owner financing deal on a property that is worth over a million dollars. He purchased it for $940,000 with principal only payments of 2500 per month. The house is worth over a million dollars and they have multiple exit strategies that will equal over $200,000 in profits.
Biggest Personal Win: Besides marrying the girl of his dreams and having his beautiful baby boy, Zach was able to buy an amazing home overlooking the water with beach rights on terms. He purchased it on a lease purchase with $5,000 down and is getting $1,000 off the principle every month. This significantly reduces the amount that he will need to bring to the table when he gets a traditional loan.
Biggest Challenge: From the age of 14-20 years old, Zach was either using or addicted to drugs. He lost a best friend, multiple other friends, and a father to drug abuse. He was able to climb out of that hole by feeding his mind and body with positive food. He became very interested in personal development and constantly works on himself. Zach is also a huge advocate for health and fitness and has to work out or be active 5-6 days a week and has built his morning routine around that.
Leif and Erin are the co-founders and CEOs of FREY, the modern lifestyle brand shaping the clothing care experience. They began FREY after they attended college and were introduced to the task of doing their laundry and quickly found themselves underwhelmed at the products available for consumers. After months of arduous research, they started a Kickstarter campaign and began filling orders from their basement. Since then FREY has evolved to become much more than detergent and is now a full clothing care line.
Michael Rosenblum is one of Chicago’s most successful residential real estate brokers, having generated career sales of over $400 million. Nationally, he’s been inducted into the Berkshire Hathaway Hall of Fame and is consistently ranked in the top half, of 1% of 46,000 real estate brokers in the Berkshire Hathaway HomeServices network. In a career spanning three decades, Rosenblums collaborative style and integrity have also earned the abiding loyalty and admiration of his clients and colleagues within the industries of media and real estate. Born in Dallas, Texas and raised in the Washington D.C. area, Rosenblum studied business administration at the University of Missouri (Columbia). After graduation, he moved to Chicago to live Happily Ever Always which is the title of his first book.
Maxwell Cohen is currently 27 years old. As founder and CEO of Peel Away Labs, Inc., Maxwell is part of a true entrepreneurial family. All of the Cohen children were expected to have started a business by the time they turned 26. Maxwell started his company while a student at the University of Arizona where in 2013 he earned a B.S. in Environmental and water Resource Economics.
Maxwell is the founder and CEO of Peel Away Labs, the innovative start-up company that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. While attending the University of Arizona, Cohen observed students were not changing their bed sheets because stripping the bed, doing the laundry and remaking the bed were such a hassle. He also noticed his grandparents were struggling to change their own fitted sheet. Realizing this was a challenge for multiple life stages including parents of toddlers, Cohen knew there had to be a better way. As a result, he created the patented solution, Peelaways, enabling consumers or health professionals to simply peel away the top layer to reveal a clean sheet below in seconds.
Today, Cohen has secured major retailers and distributors worldwide, including consumer retailers Walmart, Amazon, BedBathandBeyond.com, BuybuyBaby.com, and Zulily, and hospital distributors Cardinal Health and McKesson. Cohen has also appeared on ABC’s Shark Tank in 2015. Peelaways are now being distributed internationally to address issues such as the water shortage in South Africa.
Christine Comaford is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of billions of dollars in new revenue and company value for her clients.
