Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I wanted to take you behind the curtain to share some additional context with you around why I have been focusing my last several solocasts as well as my weekly videos on YouTube around the Trojan Horse of Sales Strategy.
My decision to do this has been based on several recent conversations with business owners who are also avid Onward Nation listeners. Each of them took the time to walk me through why they thought it would be helpful if I broke down the Trojan Horse strategy into granular steps…into more detail…and…why it would be helpful if I connected it back to the actual Trojan Horse story so the strategic metaphor that I am making when I say “Your Trojan Horse of Sales” could be better established.
To say that I was grateful for their feedback is a major understatement. I say often how much I value your feedback because it helps us get better each and every day…and here is a perfect example where Onward Nation listeners reached out to me — said hey — could we talk about this — and then they showed me how my team and I could get better. So thank you, Nancy — thank you, Bill — if you’re listening — I appreciate you so very much.
With that said…we are going to take a deep dive into what has been the best biz dev strategy for Predictive ROI — and as you might have guessed based on what I just shared with you — it is the Trojan Horse of Sales. And I am going to walk you through the strategy in two different ways.
First — I am going to share the highlights of the Trojan Horse story so we can get a solid foundation around why the story is, in my opinion, an excellent metaphor to the ideal sales strategy.
Second — I’m going to insert into this solocast the interview where I was a guest on Take the Lead Radio, hosted by Dr. Diane Hamilton. And you may remember Diane from Episode 505 of Onward Nation. After being my guest — Diane invited me to be her guest — and we talked through a number of topics including how the Trojan Horse of Sales Strategy can be helpful to business owners. More specifically, Diane asked me to share…
Full show notes here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-82
Shannon Miles is the CEO and Co-founder of BELAY, a staffing company serving businesses all over the U.S. Without an office, BELAY has graced the Inc. 5000 list four times — and four years in a row — and was awarded the number one spot in Entrepreneur Magazine’s Best Company Culture. Shannon’s new book The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed is available now.
Our special encore guest today is Jody Steinhauer. Jody is the Founder, President and CBO (Chief Bargain Officer) of the Bargains Group — an award-winning discount wholesale and promotional products company. She is also the founder of Engage and Change — a national charity focusing on “good people working together for the good of people.” — and Kits for a Cause, a social enterprise that helps companies make a positive impact in their communities. Now…you may remember Jody and the wisdom she shared during Episodes 20 and 364. If you haven’t listened to, studied, and applied all she shared during her two previous interviews…I highly encourage you to add Episodes 20 and 364 to your list of vital priorities.
Peter Mehit is the Owner and Chief Operating Officer of Custom Business Planning and Solutions. After a successful career in the Fortune 100, he has helped over 2,500 clients start, grow and expand their businesses and has written business plans that have raised over $160 million. He is also the co-author of Killer Business Plan, a book that can help you choose the business that is right for you.
Molly Grubb is the President and founder of Grubb Wealth Management, an exclusive wealth management firm that helps business owners gain control of their business in order to allow them to realize their purpose and build personal wealth through a well-defined process. She is one of only 200 Certified Business Exit Consultants and less than 7 percent of advisors that utilize all the fundamentals of wealth management. Molly has been a featured speaker and presenter at many professional organizations and business groups.
Sam Silverstein is founder and CEO of Sam Silverstein Enterprises, Inc., an accountability think tank dedicated to helping companies create an organizational culture that prioritizes and inspires accountability. He’s a leadership keynote speaker, business advisor, and author of seven books including Non-Negotiable, No More Excuses, Making Accountable Decisions, No Matter What, and The Success Model. Global Gurus recently announced Sam as one of the World’s Top 30 Organizational Culture Professionals.
At age 40, Gary Wilson retired as the corporate vice president of mergers & acquisitions from a national bank — and then embarked on building his wealth in real estate. In his first 6 months after earning real estate license, he created a six figure income by working with investors. He has since traded over 3,000 investment properties, written five books sharing his expertise so others in the business can do the same, and has taught his Path to Prosperity System to over 14,000 agents and investors across the country. Gary has appeared on over 100 national and local media outlets including CBS, FOX News, NBC, ABC, and Business Week.
John Furth is the President of Furth & Associates where he works with leadership teams to achieve breakthrough performance and growth. He has spent 25-years working with CEOs and their C-suite executives at some of the largest corporations in the world. In 2015, John became Vistage’s Chair for Brooklyn, a role which allows him to draw on his experience and extensive network to coach and advise CEOs and business owners of NYC-based small and medium-sized companies. John is also author of the new book, “Owning Tomorrow: The Unstoppable Force of Disruptive Leadership.”
Jon Vroman inspires others to Live Life In The Front Row™ by teaching the art of moment making. He is an award-winning speaker, #1 bestselling author of The Front Row Factor, podcast host, and founder of Front Row Foundation, a charity creating front row experiences for individuals who brave life-threatening illnesses.
Kirk Deis is the CEO of Treehouse 51, a digital agency based in Newport Beach and the new web app “The Bug Squasher,” designed to simplify and streamline project communication and website management. Kirk has worked with clients all over the world and has been a featured contributor for several sites including Forbes.
Phillip Stutts is the founder and CEO of two startup marketing agencies, “Go BIG Media” and “Win BIG Media” and has been lauded as a “marketing genius” by FOX BUSINESS. He is also the author of Amazon.com Best Seller, “FIRE THEM NOW”, and one of the masterminds behind the curtain of political marketing. Phillip is fighting a rare and incurable disease — so his mission today is to find a cure and pursue a life of constant growth and giving.
Ed Rush is a 5-Time #1 Best Selling author and a former F-18 fighter pilot. His combat career included over 50 missions and two tours to Iraq. While in the Marines, Ed served as one of the country’s leading instructors on aerial dog fighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter. His books and expertise have been featured on CBS, FOX, ABC, and NBC. Ed’s latest book, “The 21-Day Miracle,” is available now.
Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I owe you a really big thank you.
I owe you a big thank you, Onward Nation because each and every day you give my team and I the hug or the push we need to get better. Each day — I get to walk into my office and have this amazing privilege of hanging out with you — while you and I both learn from some of the top business owners on this planet. You are right there beside me — as we learn together. And all of the feedback you share — the tweets you send — hitting me up on LinkedIn — and dropping me lines of support on Facebook…I appreciate all of it and am so very grateful.
We are now impacting business owners in 102 countries and I don’t take that lightly. That didn’t happen by accident — it happened because of you finding something here in our episodes and then taking the time to share it with your friends and co-workers.
And because of this amazing journey over the last 800+ episodes — my life has been enriched in so many wonderful ways. I have been invited to write a book, speak at events, and Predictive ROI has grown, too. And all of that — all of that — is because of this wonderful Onward Nation community that you, my friend, are a part of.
So thank you — from the bottom of my heart — thank you! Airing 800 episodes has been a real joy and pleasure — and I assure you — we are just getting started. From our daily Onward Nation episodes, to our weekly video series on YouTube, to our next book being released in 2019, and how we are going to absolutely raise the bar on LinkedIn where the community is now 25,000 strong — we are just…getting…started.
So thank you, Onward Nation — thank you very much.
Full show notes available here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-81
Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company and is the #1 bestselling author of “Blast Off.” Her new book, “Scale or Fail: How to Take the Leap from Entrepreneur to Enterprise Without a Safety Net” hits bookstores this month. Allison’s built 10 successful companies starting out at age 19. Now she pays it forward helping ambitious business owners around the world grow high-revenue businesses and passionate lives. Allison’s been featured in SUCCESS, Fortune, and Forbes and is a regular contributor to Entrepreneur Magazine. She’s also a featured expert on ABC, CBS, NBC, CNN, and FOX.
Steve Farber is the President of Extreme Leadership, Inc. and the founder and chairman of The Extreme Leadership Institute, organizations devoted to the cultivation and development of extreme leaders around the world. He’s listed as one of Inc.’s Global Top 50 Leadership and Management Experts and is a bestselling author on extreme leadership. His three books include “Greater Than Yourself,” a Wall Street Journal and USA Today bestseller; “The Radical Edge”; and “The Radical Leap,” which was recently named one of the 100 Best Business Books of All Time.
Josh Fonger is the owner of WTS Enterprises and an expert in designing and implementing systems to help small businesses grow. The foundational methodology he uses was developed by his business partner — author, Sam Carpenter, in his book, “Work The System: The Simple Mechanics of Making More and Working Less.” Josh is also an international business consultant, coach, and speaker and helped fix hundreds of businesses across multiple industries, from start-ups to billion-dollar operations.
Our special encore guest today is Mike Michalowicz. He is the author of “Profit First,” “Surge,” “The Pumpkin Plan,” and his newest release, “Clockwork: Design your business to run itself.” By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today, he is running his third multi-million dollar venture, Profit First Professionals. Now...you may remember Mike and the wisdom he shared during Episode 361. If you haven’t listened to, studied, and applied all he shared during his first interview...I highly encourage you to add Episode 361 to your list of vital priorities.
Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.
Hundreds of thousands of business students have learned about marketing from Michael Solomon’s 30+ books, including “Consumer Behavior: Buying, Having, and Being” -- the most widely used book on the subject in the world. He is a professor of marketing, keynote speaker, and an advisor to global clients in leading industries on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. And today...we’re going to dive deep into Michael’s latest book entitled, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.”
Our special encore guest today is Henry DeVries. Henry is a book publisher, bestselling author, Forbes.com columnist, and professional speaker. He is an expert on helping people close more sales by teaching them how to persuade with stories on how they took a client from mess to success. In 2014, he founded Indie Books International, the marketing with a book and speech company. Now...you may remember Henry and the wisdom he shared during Episode 433. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 433 to your list of vital priorities.
Paola Girotti is the founder and owner of Sugarmoon, a sugaring business with three salons, take-home sugaring and organic body care product lines, and the Sugarmoon training academy. She spent 10 years growing her successful brand — and then four years fighting — and winning — a trademark battle dispute that almost robbed her of the Sugarmoon name. I am so excited for this conversation, Onward Nation because Paola is going to share some of the lessons learned from the experience and her big plans for the future.
Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.
My special, encore guest today is Misty Lown. Misty is the founder, president and energized force behind More Than Just Great Dancing. Her accomplishments in giving back to the community are on a scale seldom seen by small businesses owners. Her studio, Misty’s Dance Unlimited, founded in 1998 and named a “Top 50 Studios in the Nation” by Dance Spirit Magazine, has provided over $200,000 in combined cash and studio scholarships for young women and she is the founder of the “A Chance to Dance Foundation.” Misty is also the author of the bestselling book, “One Small Yes: Small Decisions that Lead to Big Results.” You may remember Misty and the wisdom she shared during Episodes 80 and 544. If you haven’t listened to, studied, and applied all Misty shared during our first interview...I highly encourage you to add Episodes 80 and 544 to your list of vital priorities.
Glenn Elliott is the founder of Reward Gateway, a world leader in integrated employee engagement technology with more than 1,800 clients worldwide. His new book, “Build it: The Rebel Playbook for World-Class Employee Engagement,” which he co-authored with Debra Corey, highlights practical improvements that organizations can make to build a highly engaged company culture.
Our special encore guest today is Ace Chapman. Ace bought his first business when he was 19 years old. It was an online stock market simulator called CoolWallStreet. After selling it, and seeing the benefits in buying a business over starting one, he caught the business buying bug. Since then he has bought and sold over 40 businesses and has helped his clients all over the world buy companies. Now...you may remember Ace and the wisdom he shared during Episode 561. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 561 to your list of vital priorities.