Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: 2018
Nov 6, 2018

Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I wanted to take you behind the curtain to share some additional context with you around why I have been focusing my last several solocasts as well as my weekly videos on YouTube around the Trojan Horse of Sales Strategy.

My decision to do this has been based on several recent conversations with business owners who are also avid Onward Nation listeners. Each of them took the time to walk me through why they thought it would be helpful if I broke down the Trojan Horse strategy into granular steps…into more detail…and…why it would be helpful if I connected it back to the actual Trojan Horse story so the strategic metaphor that I am making when I say “Your Trojan Horse of Sales” could be better established.

To say that I was grateful for their feedback is a major understatement. I say often how much I value your feedback because it helps us get better each and every day…and here is a perfect example where Onward Nation listeners reached out to me — said hey — could we talk about this — and then they showed me how my team and I could get better. So thank you, Nancy — thank you, Bill — if you’re listening — I appreciate you so very much.

With that said…we are going to take a deep dive into what has been the best biz dev strategy for Predictive ROI — and as you might have guessed based on what I just shared with you — it is the Trojan Horse of Sales. And I am going to walk you through the strategy in two different ways.

First — I am going to share the highlights of the Trojan Horse story so we can get a solid foundation around why the story is, in my opinion, an excellent metaphor to the ideal sales strategy.

Second — I’m going to insert into this solocast the interview where I was a guest on Take the Lead Radio, hosted by Dr. Diane Hamilton. And you may remember Diane from Episode 505 of Onward Nation. After being my guest — Diane invited me to be her guest — and we talked through a number of topics including how the Trojan Horse of Sales Strategy can be helpful to business owners. More specifically, Diane asked me to share…

  • How I made that $2 million dollar mistake in 2014 and why it was a powerful lesson
  • Why my Predictive ROI team and I decided to start Onward Nation back in June 2015
  • How we initially began to “monetize” the podcast — but we didn’t do it by attempting to monetize you…our audience
  • How Onward Nation quickly became our best biz dev strategy to grow Predictive ROI
  • And how your podcast, your video series, your blog — whatever channel that serves as your hub for cornerstone content — how it, too, can play the role of your Trojan Horse of Sales

Full show notes here:

Nov 5, 2018

Shannon Miles is the CEO and Co-founder of BELAY, a staffing company serving businesses all over the U.S. Without an office, BELAY has graced the Inc. 5000 list four times — and four years in a row — and was awarded the number one spot in Entrepreneur Magazine’s Best Company Culture. Shannon’s new book The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed is available now.

What you’ll learn about in this episode:

  • The story behind how Shannon and her husband started their business, BELAY
  • How having the right help can help you grow your organization
  • Why it’s vital to ensure that your team is happy
  • Why it’s not wise to satisfy other people’s perceptions of you
  • Why business owners need to consider what working remotely would look like for them
  • Why Shannon was compelled to write her book, The Third Option
  • The importance of having the mindset that you don’t have to do it alone
  • Why you need to assign value to your time
  • The power that comes from shifting your mindset to owning, not running, your business
  • Why you should consider developing and promoting employees from within your organization

Ways to contact Shannon:

Nov 2, 2018

Our special encore guest today is Jody Steinhauer. Jody is the Founder, President and CBO (Chief Bargain Officer) of the Bargains Group — an award-winning discount wholesale and promotional products company. She is also the founder of Engage and Change — a national charity focusing on “good people working together for the good of people.” — and Kits for a Cause, a social enterprise that helps companies make a positive impact in their communities. Now…you may remember Jody and the wisdom she shared during Episodes 20 and 364. If you haven’t listened to, studied, and applied all she shared during her two previous interviews…I highly encourage you to add Episodes 20 and 364 to your list of vital priorities.

What you’ll learn about in this episode:

  • The rise of social enterprise, or finding out how businesses can help fix problems in society while also being business – a concept that Jody’s company has been practicing for 30 years
  • How businesses can help society in specific ways without being a charity and constantly asking for things, like money and volunteers
  • Why social enterprise needs to be a part of your marketing strategy, both for your company’s benefit and for organizational purposes
  • Why jumping into social enterprise also requires careful planning for budgeting and picking the right cause, as it aligns with the company’s mission statement and interests
  • How Jody’s new project has quickly spread from Toronto in the past year and how she has been contact by major companies in other countries that want to take part in specific projects or copy successful events
  • Why — if you want to do more charity or volunteer work — you need to find a company that has had many years of experience and done many events
  • Why flexibility is important in social enterprise – for example, Jody always contacts the end-user organizations when building kits, and often finds that some components just aren’t needed, so things need to be changed
  • The nuts and bolts of how an organization like Jody’s partners with a more traditional company for a big social enterprise event, including first meetings, plans, and getting volunteers
  • How to leverage materials like photos and video for marketing purposes and where to send them to let clients know your work in social enterprise
  • The power of spotting problems in social enterprise and nonprofit work, and targeting those problems with specific solutions to create truly effective social enterprise profits

Ways to contact Jody:

Oct 31, 2018

Peter Mehit is the Owner and Chief Operating Officer of Custom Business Planning and Solutions. After a successful career in the Fortune 100, he has helped over 2,500 clients start, grow and expand their businesses and has written business plans that have raised over $160 million. He is also the co-author of Killer Business Plan, a book that can help you choose the business that is right for you.

What you’ll learn about in this episode:

  • The reason Peter stepped away from Fortune 100 and what he decided to do instead
  • How Peter’s life completely changed after he said “no” to his boss
  • Why small businesses are so important and how Peter helps them succeed
  • One of the obstacles to success in today’s day and age and Peter’s technique to overcome this
  • Examples of simple systems that can help you make the most out of each day
  • What a good, usable business plan looks like along with the most important question you need to answer to guide your plan
  • The types of businesses investors are interested in
  • How to get your business running when you’re really good at the vision end, but less experienced in running the actual business
  • Why it’s essential that you actually write a business plan before you get started
  • The reason you can’t lie to yourself about what your strengths and weakness are
  • What Peter thinks is the most critical skill a business owner needs to master in order to be successful today
  • Reasons it’s essential to be self-educated to succeed in business today
  • The most influential lesson Peter ever learned from a mentor and how to get the most out of your relationship with a mentor
  • How knowing what you want will get you exactly what you need from your mentor
  • Why paying for something makes you more committed to it

Ways to contact Peter:

Oct 29, 2018

Molly Grubb is the President and founder of Grubb Wealth Management, an exclusive wealth management firm that helps business owners gain control of their business in order to allow them to realize their purpose and build personal wealth through a well-defined process. She is one of only 200 Certified Business Exit Consultants and less than 7 percent of advisors that utilize all the fundamentals of wealth management. Molly has been a featured speaker and presenter at many professional organizations and business groups.

What you’ll learn about in this episode:

  • How nothing improves you more as a person than being a business owner
  • Working with the people you know vs. the experts you need
  • How to prepare your business for a market decline
  • Key ways to free up your wealth within your business
  • Why it’s vital to have a process for everything
  • The one question that you should ask yourself, as a business owner
  • What you can do to ensure that your business is serving you instead of you serving your business
  • Common mistakes that business owners make that can devalue a business
  • Why you need to have a clearly defined exit plan
  • The importance of protecting your dynasty while building it

Ways to contact Molly:

Oct 26, 2018

Sam Silverstein is founder and CEO of Sam Silverstein Enterprises, Inc., an accountability think tank dedicated to helping companies create an organizational culture that prioritizes and inspires accountability. He’s a leadership keynote speaker, business advisor, and author of seven books including Non-Negotiable, No More Excuses, Making Accountable Decisions, No Matter What, and The Success Model. Global Gurus recently announced Sam as one of the World’s Top 30 Organizational Culture Professionals.

What you’ll learn about in this episode:

  • How Sam came to the realization that everything comes down to accountability
  • Why focus is a vital trait to have in business
  • Why you need to pay attention to staying in your lane
  • How to make your product even more valuable
  • The real problem in organizations today
  • Why everything we’ve been told about accountability is wrong
  • How all rises and falls with leadership
  • The importance of aligning your actions with your words
  • The real value of relationships, family, and caring for people
  • Why we need to hold ourselves accountable first, before others

Ways to contact Sam:

Oct 24, 2018

At age 40, Gary Wilson retired as the corporate vice president of mergers & acquisitions from a national bank — and then embarked on building his wealth in real estate. In his first 6 months after earning real estate license, he created a six figure income by working with investors. He has since traded over 3,000 investment properties, written five books sharing his expertise so others in the business can do the same, and has taught his Path to Prosperity System to over 14,000 agents and investors across the country. Gary has appeared on over 100 national and local media outlets including CBS, FOX News, NBC, ABC, and Business Week.

What you’ll learn about in this episode:

  • How Gary got involved in real estate in a small way which quickly grew in a large regional business – which wasn’t entirely satisfying
  • How finding passion later in life can be a great way to kickstart your career and become a happier person overall with a little thought
  • How important localization is when selling real estate
  • Gary’s expertise in scaling real estate businesses effectively and growing a business into different region…by appealing to a rare market, the investors themselves
  • The importance of being thankful for your life and what you are able to accomplish at any stage of your life
  • Vision exercises: Why everyone should take time to plan out their future successes, not just in the short term but in the coming years, to help orientate their actions
  • How helping people, and learning to network in productive ways, is a key tool for success
  • Why when working toward success in business, it’s important to start small and carefully prepare rather than aim immediately for explosive growth
  • Carefully considering your “inner circle,” your mentors and the people you got to for advice or leads – and thinking about how dependable they are so you can improve your inner circle in realistic ways
  • More about the classes and seminars Gary teaches on investment, real estate, contacting investors, and other topics

Ways to contact Gary:

Oct 22, 2018

John Furth is the President of Furth & Associates where he works with leadership teams to achieve breakthrough performance and growth. He has spent 25-years working with CEOs and their C-suite executives at some of the largest corporations in the world. In 2015, John became Vistage’s Chair for Brooklyn, a role which allows him to draw on his experience and extensive network to coach and advise CEOs and business owners of NYC-based small and medium-sized companies. John is also author of the new book, “Owning Tomorrow: The Unstoppable Force of Disruptive Leadership.”

What you’ll learn about in this episode:

  • Why you need to first learn how to disrupt yourself before you can disrupt others
  • How the things we don’t know can disrupt our lives
  • How John came up with the title for his book, “Owning Tomorrow: The Unstoppable Force of Disruptive Leadership”
  • Why most successful disruptors make a ton of money
  • How, in disruption, more stays the same than changes
  • Why there is very thin line between disruption and destruction
  • Why it’s vital to understand finance as a business owner
  • Why emotional intelligence and having a personal life are important when it comes to success in business
  • Why you need to be aware of how you appear to others as a leader
  • How all processes look like a failure in the middle

Ways to contact John:

Oct 19, 2018

Jon Vroman inspires others to Live Life In The Front Row™ by teaching the art of moment making. He is an award-winning speaker, #1 bestselling author of The Front Row Factor, podcast host, and founder of Front Row Foundation, a charity creating front row experiences for individuals who brave life-threatening illnesses.

What you’ll learn about in this episode:

  • The “why” and the stories behind Jon’s Front Row Foundation
  • The importance of finding ways to lift other people up
  • The power of giving
  • Why many men hide behind their work
  • How changing the conversation changes the game
  • Why you can’t measure good deeds
  • The power of creating moments in small ways
  • Why you need to be conscious of the story that you’re telling yourself
  • Why it’s a natural thing to get caught up in your past
  • Why you need to have a mindset of possibility and potential

Ways to contact Jon:

Oct 17, 2018

Kirk Deis is the CEO of Treehouse 51, a digital agency based in Newport Beach and the new web app “The Bug Squasher,” designed to simplify and streamline project communication and website management. Kirk has worked with clients all over the world and has been a featured contributor for several sites including Forbes.

What you’ll learn about in this episode:

  • One of the biggest lessons that Kirk has learned on his entrepreneurial journey
  • Why having a beginning, middle, and end to a story is so important
  • The importance of being confident and okay with failure
  • Why you need to always be focusing on business development
  • The value of focusing on building a team of talented people and providing an environment where they can grow
  • Why you need to strive to always be a student of your industry
  • Why you should always be testing your marketing
  • Why you shouldn’t underestimate the value of free
  • Why it’s critical to take risks when things are tough
  • Passing the DUMB test before spending money on something

Ways to contact Kirk:

Oct 15, 2018

Phillip Stutts is the founder and CEO of two startup marketing agencies, “Go BIG Media” and “Win BIG Media” and has been lauded as a “marketing genius” by FOX BUSINESS. He is also the author of Best Seller, “FIRE THEM NOW”, and one of the masterminds behind the curtain of political marketing. Phillip is fighting a rare and incurable disease — so his mission today is to find a cure and pursue a life of constant growth and giving.

What you’ll learn about in this episode:

  • How Phillip Stutts entered politics and went on to contribute to many successful gubernatorial, US Senate, and Presidential campaigns
  • How Phillip launched his company, Go Big Media, and built it into a $20 million business in just four years
  • How Phillip is dealing with an incurable esophageal disease called Achalasia and fighting to manage its symptoms
  • Why Phillip decided not only to combat his disease but to work on finding a cure for the incurable
  • Why Phillip believes being diagnosed with Achalasia saved his business, his marriage, and his life
  • How Phillip has found success in business marketing by applying principles he learned from working in politics
  • Some of the key takeaways from Phillip’s book “Fire Them Now: The 7 Lies Digital Marketers Sell”
  • Why your marketing firm is probably more concerned with checking boxes than building personal, authentic relationships with your customers
  • How to effectively bring the idea of “political attack ads” to comparative advertising
  • How to access a free article, “3 Secrets You Need to Know Before You Hire (or Fire) a Marketing Company”
  • How to get a free 5-minute marketing audit of your business and its digital footprint

Ways to contact Phillip:

Oct 12, 2018

Ed Rush is a 5-Time #1 Best Selling author and a former F-18 fighter pilot. His combat career included over 50 missions and two tours to Iraq. While in the Marines, Ed served as one of the country’s leading instructors on aerial dog fighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter. His books and expertise have been featured on CBS, FOX, ABC, and NBC. Ed’s latest book, “The 21-Day Miracle,” is available now.

What you’ll learn about in this episode:

  • How Ed’s latest book, “The 21 Day Miracle,” was born and the philosophy behind it
  • How the most successful entrepreneurs are the ones who build their lives out of strategic sprints
  • Ed’s fundamental philosophy for life
  • Why most entrepreneurs feel like they’re not getting enough done
  • The importance of setting goals so big that people will laugh at you when you say them
  • Why you shouldn’t spend time in the future on mistakes you’ve made in the past
  • The single most important thing you can do as a business owner
  • Why you need to spend more of your time on things that are important, not urgent
  • The benefits of thinking in the long term vs. the short term
  • Why you need to be able to communicate, influence, and persuade
  • How true mind mastery can give you freedom

Ways to contact Ed:

Oct 11, 2018

Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I owe you a really big thank you.

I owe you a big thank you, Onward Nation because each and every day you give my team and I the hug or the push we need to get better. Each day — I get to walk into my office and have this amazing privilege of hanging out with you — while you and I both learn from some of the top business owners on this planet. You are right there beside me — as we learn together. And all of the feedback you share — the tweets you send — hitting me up on LinkedIn — and dropping me lines of support on Facebook…I appreciate all of it and am so very grateful.

We are now impacting business owners in 102 countries and I don’t take that lightly. That didn’t happen by accident — it happened because of you finding something here in our episodes and then taking the time to share it with your friends and co-workers.

And because of this amazing journey over the last 800+ episodes — my life has been enriched in so many wonderful ways. I have been invited to write a book, speak at events, and Predictive ROI has grown, too. And all of that — all of that — is because of this wonderful Onward Nation community that you, my friend, are a part of.

So thank you — from the bottom of my heart — thank you! Airing 800 episodes has been a real joy and pleasure — and I assure you — we are just getting started. From our daily Onward Nation episodes, to our weekly video series on YouTube, to our next book being released in 2019, and how we are going to absolutely raise the bar on LinkedIn where the community is now 25,000 strong — we are just…getting…started.

So thank you, Onward Nation — thank you very much.

Full show notes available here:

Oct 10, 2018

Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company and is the #1 bestselling author of “Blast Off.” Her new book, “Scale or Fail: How to Take the Leap from Entrepreneur to Enterprise Without a Safety Net” hits bookstores this month. Allison’s built 10 successful companies starting out at age 19. Now she pays it forward helping ambitious business owners around the world grow high-revenue businesses and passionate lives. Allison’s been featured in SUCCESS, Fortune, and Forbes and is a regular contributor to Entrepreneur Magazine. She’s also a featured expert on ABC, CBS, NBC, CNN, and FOX.

What you’ll learn about in this episode:

  • How to preorder Allison’s new book “Scale or Fail,” available for purchase October 16
  • Allison’s history, career journey, and how she became a business-scaling expert
  • How a near-fatal car accident forced Allison to re-prioritize her life and take a different career path
  • Why growing your business sometimes means letting go of responsibilities and old habits when scaling to the enterprise level
  • What the five phases of building a team-managed company are and why they matter
  • Why employee disengagement is a major problem for most growing companies and what you can do about it
  • How to address vision and leadership issues within your company and refocus your efforts
  • Why personal growth as a business owner is an important component to scaling your business
  • Allison’s recommendations for business owners who want to scale up their businesses but aren’t sure how
  • Allison’s advice and strategies for business-scaling success, and why it’s critical to dream big

Ways to contact Allison:

Oct 8, 2018

Steve Farber is the President of Extreme Leadership, Inc. and the founder and chairman of The Extreme Leadership Institute, organizations devoted to the cultivation and development of extreme leaders around the world. He’s listed as one of Inc.’s Global Top 50 Leadership and Management Experts and is a bestselling author on extreme leadership. His three books include “Greater Than Yourself,” a Wall Street Journal and USA Today bestseller; “The Radical Edge”; and “The Radical Leap,” which was recently named one of the 100 Best Business Books of All Time.

What you’ll learn about in this episode:

  • The framework for extreme leadership
  • Why you need to ask yourself how you can become an expert in your field
  • How to determine if your point of view is of great value to people
  • The value of constantly learning and becoming a student of your mentor’s work
  • How you develop your own body of work
  • How to apply the LEAP framework to your business
  • How the greatest leaders become the greatest leaders
  • Why love is such a powerful business principle
  • The importance of creating a culture that people love working in
  • How it all starts with asking yourself the right questions
  • Why doing what you love is important, but not the whole story

Ways to contact Steve:

Oct 5, 2018

Josh Fonger is the owner of WTS Enterprises and an expert in designing and implementing systems to help small businesses grow. The foundational methodology he uses was developed by his business partner — author, Sam Carpenter, in his book, “Work The System: The Simple Mechanics of Making More and Working Less.” Josh is also an international business consultant, coach, and speaker and helped fix hundreds of businesses across multiple industries, from start-ups to billion-dollar operations.

What you'll learn about in this episode:

  • Why you need to focus on working on the systems that produce results
  • Why the owner is typically the bottleneck to growing and scaling a business
  • How it can be helpful to take an objective perspective of your business
  • Why it’s vital to just simplify your business’ systems and processes
  • How to calculate the exact time of day that you’re most productive
  • The reason you need to master the skill of playing the long-game
  • Why you shouldn’t wait for the “perfect” client
  • The value of supporting your clients in the long-term
  • The importance of focusing on selling when first starting your business
  • The importance of writing down a vision for your business and taking ownership of it

Ways to contact Josh:

Oct 3, 2018

Our special encore guest today is Mike Michalowicz. He is the author of “Profit First,” “Surge,” “The Pumpkin Plan,” and his newest release, “Clockwork: Design your business to run itself.” By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today, he is running his third multi-million dollar venture, Profit First Professionals. may remember Mike and the wisdom he shared during Episode 361. If you haven’t listened to, studied, and applied all he shared during his first interview...I highly encourage you to add Episode 361 to your list of vital priorities.

What you'll learn about in this episode:

  • The story behind why Mike wrote his latest book, “Clockwork”
  • The four elements that make up every business
  • Why business owners must support all decision-making from their employees when it comes to delegation
  • The one thing that entrepreneurs don’t do, but is the most important thing to do
  • Why we need to change the reward mechanism from following instructions to achieving outcomes
  • Why Mike believes that success comes in stages
  • Why it’s critical to identify your queen bee role
  • The reason most organizations don’t know the critical function that it should depend on
  • Why it’s vital to know the one thing that differentiates you from everyone else
  • Why you need to declare a four-week vacation away from your business

Ways to contact Mike:

Oct 1, 2018

Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.

What you'll learn about in this episode:

  • Why Christopher and his co-author decided to write their new book, Niche Down
  • How “niching down” will not take away from, but rather catapult you into opportunity
  • Why you should follow your niche, not your passion
  • What we are taught about the pathway to success
  • The characteristics of people who make a difference
  • How great marketing can both attract and repel
  • Why entrepreneurs need to focus on the exponential value of what makes them different
  • Why we are at the lowest level of entrepreneurship in American history
  • Why it’s vital to reinvent the entrepreneurial dream
  • The value of creating an environment where people can rise up

Ways to contact Christopher:

Sep 28, 2018

Hundreds of thousands of business students have learned about marketing from Michael Solomon’s 30+ books, including “Consumer Behavior: Buying, Having, and Being” -- the most widely used book on the subject in the world. He is a professor of marketing, keynote speaker, and an advisor to global clients in leading industries on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. And today...we’re going to dive deep into Michael’s latest book entitled, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.”

What you'll learn about in this episode:

  • Why it’s not about what you buy, it’s about why you buy
  • How to succeed with your marketing in today’s super competitive marketplace
  • Why storytelling is vital to a brand’s success
  • Why your deliverable is not about the attribute of your brand, but rather the benefits
  • How Michael selected the title of his new book, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer”
  • How consumers are no longer confined to traditional categories
  • Why you shouldn’t define your business in terms of how you see it, but how your customer sees it
  • Why your best employees are likely your best customers
  • Marketing to your customer vs. marketing with your customer
  • How the best suggestions for new product modifications come from your lead customers
  • How authenticity is a key component to break down the barrier between the company and the consumer

Ways to contact Mike:

Sep 26, 2018

Our special encore guest today is Henry DeVries. Henry is a book publisher, bestselling author, columnist, and professional speaker. He is an expert on helping people close more sales by teaching them how to persuade with stories on how they took a client from mess to success. In 2014, he founded Indie Books International, the marketing with a book and speech company. may remember Henry and the wisdom he shared during Episode 433. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 433 to your list of vital priorities.

What you'll learn about in this episode:

  • How powerful it can be when you get the story right
  • The three characters that you have to put into a story
  • Why people remember stories — not lectures
  • Why it’s getting tougher and tougher to get really good people to join your company
  • What to do if you want employees to follow core values
  • How it all comes back to business and storytelling
  • The #1 marketing tool and the #1 marketing strategy
  • The eight great stories that humans are hardwired for
  • The four magic words of the English language
  • The importance of creating a stream and a pipeline

Ways to contact Henry:


Sep 24, 2018

Paola Girotti is the founder and owner of Sugarmoon, a sugaring business with three salons, take-home sugaring and organic body care product lines, and the Sugarmoon training academy. She spent 10 years growing her successful brand — and then four years fighting — and winning — a trademark battle dispute that almost robbed her of the Sugarmoon name. I am so excited for this conversation, Onward Nation because Paola is going to share some of the lessons learned from the experience and her big plans for the future.

What you'll learn about in this episode:

  • The importance of protecting your brand name and slogans
  • The benefits of being an early-riser
  • Why you need to be flexible and adaptable to change
  • Why it’s vital to have a plan for growth in place
  • Why it’s important to align yourself with people who have gone through what you’re going through
  • Why you need to recognize what you need from a financial perspective
  • Why you need to put together a strong leadership team, sooner rather than later
  • The importance of having the right people in place on your team
  • The value of having a good strategic plan when starting your business

Ways to contact Paola:

Sep 21, 2018

Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.

What you'll learn about in this episode:

  • How Jeffrey’s vision for digital research coincided with—and was enhanced by—Morgan Stewart, founder and CEO of Trendline Interactive
  • Why audiences can be built as a proprietary marketing asset, as well as the responsibilities of growing them from such a foundation
  • How today’s social media channels, like Instagram, are constantly shifting
  • How to target your most loyal advocates and amplifiers as these shifts happen, assuring you’re never too far from your most valuable customers
  • Why audience management, now, is a core marketing responsibility, as well as the impact of public relations in our socially connected digital landscape
  • Why email is the “secret sauce” of any digital marketing campaign, and why Jeffrey uses it as a home base to re-acquire consumers lost in the ever-shifting digital world
  • Jeffrey’s “helpfulness” mindset when creating a content marketing strategy
  • How voice search has changed the marketing world, and how Jeffrey’s approach to voice search is critically important to organizations
  • How to build an enterprise straight from the talent pipeline, as well as how to scale globally without losing previous talent
  • The importance of developing mentor relationships within your network, as well as the importance of staying flexible as your business evolves

Ways to contact Jeff:

Sep 19, 2018

My special, encore guest today is Misty Lown. Misty is the founder, president and energized force behind More Than Just Great Dancing. Her accomplishments in giving back to the community are on a scale seldom seen by small businesses owners. Her studio, Misty’s Dance Unlimited, founded in 1998 and named a “Top 50 Studios in the Nation” by Dance Spirit Magazine, has provided over $200,000 in combined cash and studio scholarships for young women and she is the founder of the “A Chance to Dance Foundation.” Misty is also the author of the bestselling book, “One Small Yes: Small Decisions that Lead to Big Results.” You may remember Misty and the wisdom she shared during Episodes 80 and 544. If you haven’t listened to, studied, and applied all Misty shared during our first interview...I highly encourage you to add Episodes 80 and 544 to your list of vital priorities.

What you'll learn about in this episode:

  • How Misty’s brand new international performing arts center came to be
  • How finding a mentor who aligned with her values has helped Misty to grow
  • The value of moving your energy away from day-to-day operations into more of a strategic role
  • How Misty discovered that she was the biggest constraint to the growth of her business
  • The importance of building up your team to take on more responsibility
  • How Misty defines success and how that’s changed over the last 20 years
  • Why you need to be fully present wherever you are
  • The value of building something that you can live with
  • Why you need to define how fast and how hard you want to go to get to the next level

Ways to contact Misty:

Sep 17, 2018

Glenn Elliott is the founder of Reward Gateway, a world leader in integrated employee engagement technology with more than 1,800 clients worldwide. His new book, “Build it: The Rebel Playbook for World-Class Employee Engagement,” which he co-authored with Debra Corey, highlights practical improvements that organizations can make to build a highly engaged company culture.

What you'll learn about in this episode:

  • How good founders know instinctively what the market needs to be successful
  • Why you always need to keep your team under constant review
  • How you shouldn’t hire people for what they’ve done in the past but rather what they’ll do in the future
  • Why Glenn and his co-author, Deborah, decided to write the book “Build it: The Rebel Playbook for World-Class Employee Engagement”
  • Some of the ways that companies are disengaging employees
  • How the path to better engagement is different for every organization
  • The importance of helping people develop their skills
  • How honesty and transparency can help you be successful at managing employee engagement
  • Why it’s important to focus on how you make people feel
  • Why you need to always be thinking about your customer

Ways to contact Glenn:

Sep 14, 2018

Our special encore guest today is Ace Chapman. Ace bought his first business when he was 19 years old. It was an online stock market simulator called CoolWallStreet. After selling it, and seeing the benefits in buying a business over starting one, he caught the business buying bug. Since then he has bought and sold over 40 businesses and has helped his clients all over the world buy companies. may remember Ace and the wisdom he shared during Episode 561. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 561 to your list of vital priorities.

What you'll learn about in this episode:

  • Ace’s 19 years of success since his first successful venture at age 19, when he got involved in the technique of selling businesses professionally
  • The brief history of purchasing small Internet businesses and what it can show us about the art of buying mature entities
  • A behind-the-scenes look at private equity firms, as well as how to leverage a budding infrastructure with future potential
  • How to find deals when you can’t compete in your area (including the ins and outs of finding lucrative opportunities in international business)
  • Ace’s private equity partner program, which thrives on progressive financing options designed to give an earn-out based upon funding deals
  • The intricacies of nurturing your business’ “secret sauce,” or unique strength and the importance of making these strengths approachable—so as to not alienate, and push away, prospective buyers
  • How to put yourself in the shoes of the customer in today’s business-selling world, as well as the power of catering to Corporate America
  • Leveraging the entrepreneur mindset, wherein startup owners might be a difficult sell, overall, due to their independence and need to nurture something entirely their own
  • How to establish a legacy for your business and how to conduct your due diligence while your prospective buyers do theirs

Ways to contact Ace:

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