Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Feb 10, 2017

Mike Glauser has extensive experience as an entrepreneur, business consultant, and university professor. He is the co-founder and chairman of My New Enterprise, an online training and development company for aspiring entrepreneurs. He is also the founder and former CEO of Golden Swirl Management Company and of Northern Lights. Mike has consulted with numerous startup companies and large corporations in the areas of business strategy, organizational effectiveness, and leadership development. His clients have included Associated Food Stores, The Boeing Company, Department of Workforce Services and others. Mike is currently the Executive Director of the Clark Center for Entrepreneurship at Utah State University. He has published numerous articles in magazines and two books on entrepreneurship: Glorious Accidents and The Business of Heart. His latest book, Main Street Entrepreneur, chronicles a 4,000-mile cross-country bicycle journey he took to interview 100 successful entrepreneurs across the United States.

What you’ll learn about in this episode

  • What the future of work looks like
  • Why you should not be fearful of failing
  • Having a problem-solver mindset
  • Why you need to have a purpose behind your business
  • Why you should study other successful entrepreneurs
  • Why you need to hire ‘A’ players
  • Why you need to build a platform to reach potential customers
  • Why you need to look at your business as a portfolio of products

How best to connect with Mike:

Feb 9, 2017

John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques". He thinks "way outside the square" and brings proven marketing ideas to the table for business owners - not the motherhood marketing waffle we all hear from many self-professed advertising experts. And let's not forget, he’s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank’s advertising campaign! So, Onward Nation, if you’re looking for “NEW IDEAS” of how to attract new clients, get ready – because you’re about to get an avalanche of great marketing ideas!

What you'll learn about in this episode

  • Why everything starts & finishes with understanding sales & marketing
  • Why you need to make sure that your most important priorities rise to the top of your task list
  • Why you need to look at your most profitable target audience & then look for more people who look like them
  • Why ‘challenger’ brands should use a different form of marketing
  • The benefits of ‘wow’-ing your customers with an artificial wow
  • Why you don’t want to be selling based on price
  • Why you need to build a business based on proper marketing
  • Why you need to collect & segment data

How best to connect with John:

Feb 9, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 425.

Today, we are going to build upon the mentorship lessons, strategies, and tactics we studied together last week. I firmly believe that as a leader — mentorship — should be one of your most vital priorities. And it is through your consistent and thoughtful mentorship — that you will be able to create the culture of high-performance, of accountability, of proactivity — a culture that reflects your core values.

So if mentorship is truly a critical skill for any business owner to make mastery a vital priority — are there others?

And yes, I would argue that recruiting, interviewing, onboarding, and preparing your employees is equally as vital. As Jim Collins masterfully wrote in his book, “Good to Great,” we must have the right people sitting in the right seats on the right bus. If we don’t — no amount of mentorship you provide will be overcome the challenge of misalignment within your team. And part of being an excellent mentor is showing your team how and why making adjustments within the team is critical for the overall health and performance of your team.

But — where should you go to recruit your next rock star employees? Where can you find the A-players that we all want to have as part our respective teams?

And it may surprise you — when I recommend that you hire “A Players” — I don’t mean adding several high salaried or highly commissioned positions to your team. Instead, I am referring to the incredible and very realistic opportunity of you hiring “A Players” who also happen to be unpaid interns.

Yes, I did say unpaid interns.

Here at Predictive ROI…we have started calling it “Building our team through the draft.” Just like the great NFL teams do — they take their time — they look for the best talent in the draft — while realizing they need to have the right onboarding system in place to marinate their rookie players in the culture of the team, the values of the organization, and the vision for the future.

We do the same thing at Predictive ROI.

We have built an outstanding internship program and have provided over 22 unpaid internships over the last several years to students in their senior year of study at Purdue, Duke, Ohio State, University of South Florida, University of Northern Iowa, and many other universities throughout the country.

So…I decided to focus today’s solocast on how you can use the recipe we have created so you can recruit rock star interns to scale your team.

Why do I think this is important to share?

Because I often have conversations with business owners who don’t believe it is possible — that they will actually find interns with exceptional talent, work ethic, and a burning desire to learn. When the reality couldn’t be further from the truth.

I recently had a conversation with a marketing manager inside a company — and as is typical — the manager was responsible for everything — new content development, generating qualified leads, optimizing content, email campaigns, print collaterals materials, trade show analysis, trade show displays, PPC campaigns, coordinating all of the in-house experts for any technical writing, the blog, video production, and the dizzying list went on and on.

My word.

Toward the end of our first day together — I asked him if he had access to any interns who could provide some additional production capacity and support so he could focus more of his time toward his most vital priorities.

He quickly said no — but then went on to share some insights about their corporate culture, its view of interns, and actually needing permission to hire a full-time employee even if he only wanted to hire an intern — because they wouldn’t hire an intern unless there was a pathway to employment.

And since their operating budget was tight — no funds were available for recruiting and then paying interns.

So I asked… “What about unpaid interns?”

I then received the reaction that I have become very used to seeing or hearing when I mention unpaid internships.

A typical reaction sounds like this… “Unpaid interns? I bet you’re only be able to recruit the unmotivated…the students who are just looking to check the box off the list…they are there to do the bare minimum…and nothing more, right?”

And I suspect that has been the actual experience for most companies.

However, our experience at Predictive ROI has been a remarkable 180 degrees in the opposite direction.

Our recipe for recruiting rock star interns is outstanding and I am going to use today’s solocast to share it with you so you can apply it right away.

But before I do…I want to take this opportunity to pull back the green curtain and take you behind the scenes so you can meet some of the rock star members of our Predictive ROI team who pull all the levers regarding the day-to-day production behind Onward Nation as well as the 20 other podcasts we produce for clients.

So for Onward Nation…let me introduce you first to Katherine Bartlett — yay, Katherine! Katherine is our director of content marketing and the wizard behind all of our episodes — how they sound — and how they look on social media. She also runs point on Predictive ROI marketing and promotional work. Anything audio and visual related is all orchestrated by Katherine.

Katherine began her career at Predictive ROI as an unpaid intern. She was one of those people who raised her hand and said — “Um, I know that I am only required to do 10 hours per week for this internship. But, could I do more?” And our response was…oh my…yes, please. During her internship, Katherine was responsible and demonstrated leadership potential that as an unpaid intern — she managed 6 other unpaid interns. Yep, she is that good!

When her internship was complete…we transitioned Katherine to what we call “Super Intern” during her final semester at the University of Northern Iowa. She received a small stipend of compensation while she focused on finishing her education.

And when she graduated, she became a full time salaried employee. Katherine is a rock star!

Then there is Louie Schuth…who is in-charge of all our show notes, email campaigns, blog posts, our Twitter strategy, and LinkedIn articles.

Louie is an amazing writer and a graduate of the University of Wisconsin-La Crosse. Louie finished his unpaid internship and super internship last summer and just celebrated his 6-month anniversary as a full time member of our team.

We are thrilled to have Louie as a member of our team…because he and Katherine are cut from the exact same cloth of — “Yes, please — can I do more?”

We started Louie off with a variety of writing projects and he quickly excelled. And then he asked if he could allocate a portion of his time to WordPress and managing some of our websites.

Uh, yes please!

And he excelled there, too.

And Louie is the one who stays up late with me Tuesday nights before my solocasts air to make sure the show notes and audio file are set correctly.

Then there is the trailblazer…Jessica Zickert. Jessica finished her unpaid internship in December and is now working to complete her super internship, which will end in April when she scales to a full-time member of our team. Jessica has taken over the day-to-day editing and production of all of our Onward Nation episodes as well as assisting Katherine whenever there is a need…and…Jessica is an exceptional graphic designer.

Jessica is a rock star — just like Katherine and Louie.

And last but not least…I’d like to introduce you to Erik Jensen, our vice president of client services for Predictive ROI. He oversees our entire production team and he is now my business partner at Predictive.

I first met Erik while I was a part of the academic staff at the University of Wisconsin-La Crosse. I served at the Small Business Development Center on campus. One day, the chair of our marketing department suggested to Erik that he come see me regarding a business plan that Erik and his business partner were developing for a competition at Duke University. We met and I was blown away by his professionalism and grasp of so much detail.

Later that night — I said to my wife, “Wow…this guy is amazing — I hope some day there is an opportunity to work together on something.”

Years later…Erik became our first intern at Predictive ROI…he then became full time employee #3 as an associate…we then promoted him to engagement manager…then the leadership team…then vice president of client services.

Erik helped set the standard by which we evaluate and measure all interns.

He invested a full-time schedule toward his internship even though it wasn’t required. And that is the type of heart you are looking for, Onward Nation, in your interns.

So with that…I am going to share the complete recipe for how we recruit rock star candidates to our unpaid internship program.

Please note:

We only take students in their senior year of school. We have had positive experiences with juniors (but that is often not the case) and we have had positive experiences with interns post graduation (but that is often not the case as well).

So we decided to focus on seniors and have found them to be the most motivated, eager to learn, and hungry to gain experience because graduation is looming and so is their job search.

Ingredient #1: Define your culture with your leadership team, employees, and post a page on your website for candidates to study.

My leadership team, which consists of Katherine and Erik who I introduced you to a few minutes ago, have been studying the book Traction by Gino Wickman. Excellent book — and within one of the first chapters in the book — Gino talks about why mission, purpose, and values are so important — and how — a leader ought to go about creating and documenting it. We worked through the process and realized the following describes what we value here at Predictive ROI.

  • Proactivity
  • No ego in anything we do
  • Learning goes both ways
  • Consistent self-improvements
  • Seek first to understand
  • Create win-win-win relationships
  • We value everyone
  • We are persistent

It is important for you to share your values, talk about them often, so you are constantly marinating your team in the culture of your organization. And the perfect time to start that with your team — is — when they are interns and wanting to learn everything they can about your company.

Ingredient #2: write a position description that is in-line with your culture and post on your website.

Go here for an example:

Ingredient #3: post testimonials / social proof on your website because “A-Players” want to work with other “A-Players” — or — where other “A-Players” have worked.

“The team at Predictive ROI is incredible. They are so talented and passionate about this industry, and that really makes such a difference. I feel like I have learned much more through this internship than I ever expected. With every step of the way, I felt involved in the process and that my thoughts and ideas mattered. Through the help of some pretty great mentors, I was able to not only learn more about this industry, but was able to apply what I was learning first-hand.” — Whitney Puent

“There’s one word that comes to mind when looking to describe the Predictive ROI internship: special. Predictive ROI gives you the opportunity to do great work that has an impact. But, more importantly, at Predictive ROI you work with the greatest team you could ever ask for, a team that will have your back and guide you so that you’re better prepared for the working world, and better prepared for life. If you’re willing to put in the hard work, don’t think twice about applying for an internship with Predictive ROI. You won’t regret it.” — Louie Schuth

“Applying for an internship with Predictive ROI was the best decision I’ve made in a long time. Going into my final semester of college, I knew I wanted an internship that would allow me to hone and develop my professional skills by making impactful contributions within an organization. An internship with Predictive ROI gives you exactly that. At Predictive ROI, you are given the opportunity to work with an unbelievable team that will teach you the the tools and skills needed to be successful in your career.” — Alex Krupski

Ingredient #4: weed out B and C players by sending a pre-qualifying email with challenging thought provoking questions to each candidate.

We send the following email immediately after receiving someone’s application / resume:

[Candidate’s First Name]…thank you for your interest in our internship!

As the first step in our process…please review the following questions and email us back your thoughts for each.

Your answers to each question will give our team an opportunity to: 1) understand how we can create the right internship experience for you and ensure you learn everything you want to learn, 2) evaluate your written communication skills, and 3) assess your depth of interest in joining our team.

1. Please introduce yourself (beyond what we can learn by reading your resume) and why our internship is of interest to you.

2. Please describe the top three things you would like to learn during this internship. And we encourage you to be as specific as possible.

3. Tell us about your digital marketing experience up to this point (and if it is zero…that is okay).

4. Things we cannot teach are work ethic, commitment to teammates, integrity, and excellence. Please share an example of when you consistently demonstrated excellence in your work.

5. Please share an example of when you demonstrated integrity.

6. What are the attributes or qualities you look for in teammates?

7. How can we help support your growth and development during this internship?

This is my direct email address — please feel free to reply here.

We look forward to talking with you.

Please let me know if you have any questions or concerns.

Sincerely Yours,

Stephen Woessner
Host of The Onward Nation Podcast
CEO of Predictive ROI

Ingredient #5: conduct initial call to assess cultural fit and subject matter expertise deep dive

If the answers provided back are at our standard of excellence — I will schedule a subject matter expertise-focused phone call in order to assess:

1) cultural fit
2) depth of current knowledge.

Their current knowledge is not a deal breaker because we train and teach all we do — but it is good to have a baseline. I also make a decision — along with the candidate — on whether or not there is a good enough of a fit to move on.

Ingredient #6: conduct team interview with the candidate.

Team interview with the candidate, Katherine (former intern now our director of content marketing), Erik (former intern now our vp of client services and co-owner), Alex Krupski (former intern and now our SEO and systems specialist), and me.

Our focus during this interview is to answer any questions from the candidate about Predictive, the internship, and where the company is headed.

And we ask a lot of questions about teamwork, proactivity, independent working / thinking, etc.

Ingredient #7: make a go or no go decision — then send “Congratulations” email

Good Morning [Candidate’s First Name]…thank you again for your time yesterday afternoon!

I am excited to give you a very warm welcome to the Predictive ROI team.

Katherine, Erik, Alex, and I thoroughly enjoyed our time with you yesterday and look forward to having your contribution to the work we are all doing.

I am preparing a formal acceptance letter that will detail initial responsibilities, internship duration, etc. I will email it to you on Friday for your review and approval.

But at this point…would Monday be a good start date for you?

And would you be able to attend our 8:45 am kick-start meeting via Zoom?

Onward with gusto!

Ingredient #8: kick-off the semester long internship.

You need to treat your unpaid interns exactly as full-time members of your team and you will get a higher level of production and proactivity. And because we do that — our full time…including interns…are all held to the same standards of excellence — and we ensure excellence with a daily and weekly rhythm of accountability.

For example…we have a daily kick-start meeting at 8:45 am Monday through Friday where each person answers four questions:

  1. My three most vital priorities for the day are…
  2. What I didn’t get done yesterday but should have (not a judgement question — but an ask for teamwork)
  3. This is where I need some help
  4. I do / don’t have available time today

Take vital projects off your plate and give them to your interns — not filing projects — put them on the front lines with meaningful work. They will love you for it if you do.

You will recruit A Players — rock star unpaid interns — just like Predictive ROI and Onward Nation has if you apply these 8 ingredients.

So with that said…

I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email.

So please let me know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an encore interview with John Dwyer — where he will take you behind the Million Dollar wheel — a promotional strategy he created for one of his clients that added tremendous growth to their business. JD is off the charts amazing just like he was back in Episode 242. You will not want to miss JD’s encore.

Until then, onward with gusto!

Feb 7, 2017

Jake Kloberdanz is the CEO and Founder of ONEHOPE, a lifestyle brand with a world-class vineyard and winery in the heart of Napa. ONEHOPE makes a measurable impact for its charitable partners through its family of brands. Jake has been recognized by Businessweek as one of the “Top 25 under 25”, Wine Enthusiast’s “Top 40 Under 40”, and was the youngest nominee for Entrepreneur of the Year by Ernst & Young in 2009. Jake has also been featured as a speaker at numerous events including TEDx, The UN, Stanford, U.C. Berkeley, UCLA, and MIT. As founder of the ONEHOPE Foundation, he has worked with hundreds of nonprofit partners and donated over $2 million to nonprofits and helped other non-profits raise well over $20 million serving as a board member and advisor.

What you’ll learn about in this episode

  • Jake’s background
  • Why you need to write out your goals & commit to them
  • Why you should get clarity around your three must-do tasks every day
  • Why you need to listen to your body
  • The value & power of meeting in-person
  • Why you need to surround yourself with a good team of people
  • Why you need to stay true to who you are
  • Why you shouldn’t be fearful to put your name on something

How best to connect with Jake:

Feb 6, 2017

Damian Mason resigned his post in corporate America in 1994 and started his own company, Executive Entertainment, as a selling forum for his new endeavor: comedically impersonating Bill Clinton for corporate meetings. He delivered nearly 100 presentations annually and picked up a few movie credentials and TV spots along the way. Times change and so do presidents. In the mid 2000s, Damian successfully transformed himself from a political satirist to an extremely in demand agriculture and business speaker. With several years of struggle in between. Today, Damian speaks on business reinvention along with managing his farm and other investments. He helps businesses and individuals “reinvent with intent” to create the life and business of their choosing for longevity and success.

What you'll learn about in this episode

  • Damian’s background
  • Why you should focus on making whatever you’re working on better
  • Why you need to be constantly reinventing yourself
  • Why you should always be thinking about your next endeavor
  • The importance of creativity
  • Why you should always bring your clients something unique
  • Why you should do more of what you want to do and less of what you don’t
  • Always asking yourself how you can make your product better

How best to connect with Damian:

Feb 3, 2017

Laura Cheek is the Founder and Social Brander of Insperience It. Insperience It is a social branding company specializing in branding and social media management. Laura and her team help small business owners realize the power of their brand by leveraging social media with creative content and innovative strategy. Insperience It official when it opened its doors on September 1, 2016. With a solid handful of clients, Insperience It is taking the industry by storm with creative partnerships and fresh, out-of-the-box social ideas. Laura and her team believe in the power of people and looks forward to connecting and inspiring like-minded entrepreneurs.

What you'll learn about in this episode

  • Laura’s background
  • Why you need to plan your week & prioritize your most important tasks
  • The tools that Laura uses to keep herself organized
  • Why you shouldn’t underestimate the power of a consistent routine
  • Why Laura begins her day with quiet time
  • Why you shouldn’t give in to the road of least resistance
  • Why you need to “keep it simple stupid”
  • Why you need to be able to break down your ideas into the simplest form
  • The power of self-awareness

How best to connect with Laura:

Feb 2, 2017

David Arison leads Global Relations for Arison Investments and The Ted Arison Family Foundation, and serves on two major boards at the Arison Group, a global business and philanthropic group operating in 40 countries across five continents. As part of the senior executive team of an established multi-generational family, David’s position centers on representing the Arison family’s shared legacy and values, which stem from the vision of Doing Good. This long-term vision is at the core of The Doing Good Model that he shares worldwide. This unique values-driven model is implemented across the Arison Group’s companies and organizations to create positive impact on all levels – social, environmental, and economic.

What you’ll learn about in this episode

  • David’s background
  • Why you should pick people that are much smarter than yourself to run the business for you
  • Why you need to lead with your values and your vision
  • Why you need to trust yourself and listen to your intuition
  • Interfering with the business vs. creating value for the business
  • The value of looking at everything as a learning process
  • Why you need to be able to adapt and continuously learn

How best to connect with David:

Feb 1, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 420. My hope for you is that your week has started off with some excellent momentum, that you are checking your vital priorities off your list, that your daily work has revolved around your vital functions, and that you are measuring your activity with the right vital metrics…and that everyone on your team is following your lead — your tangible example — as they witness your level of commitment to excellence in accomplishing what you set out to accomplish.

Each and every day — whether we acknowledge this reality or try to ignore it — or run from it — we we are mentoring everyone around us each day. We are mentoring when we are having a bad day — and we are mentoring when we are having a great day. In my opinion, mentorship — giving and receiving — is one of the most vital priorities for successful business owners. And here at Predictive ROI…my team and I strive to be the best we can possibly be — to study mentorship — to continually learn — to watch other great mentors to uncover how they do their best work — and then apply those same strategies into our business to accelerate our performance.

My team and I are in continuous learning mode…that is one of the reasons why I started our Onward Nation podcast…to take our education to a completely new level — to learn from the best of the best — and it has definitely delivered. We also look to attend workshops, seminars, lectures, study books as a team, and invest a great deal of time toward one-on-one mentorship.

So when Drew McLellan, top dog at the Agency Management Institute, and three time alum here at Onward Nation, recently let my leadership team and I know about a workshop he was hosting that would focus on managing the Millennial workforce — but more specifically — the workshops would dive deep into mentorship strategies that could be applied across all generations — we were all in!

It was easy to see that the workshop would be an opportunity for us to take our mentorship capability onward to a completely new level.

And that is exactly what happened.

So for today’s solocast — I am going to share several of the biggest, most tangible takeaways from the workshop. I am going to pass them on to you in full transparency so you can apply them with your team straightaway.

But before I do…I want to introduce the instructor of the workshop and creator of the curriculum. His name is Mitch Matthews. You may remember Mitch and the wisdom he shared during Episode 94 of Onward Nation when he shared the powerful lesson of “Be interested — not interesting”.

Mitch is also a keynote speaker, a success coach, and a best-selling author. His podcast, “DREAM. THINK. DO.” is at the top of the iTunes charts and he has worked with leaders and teams from organizations like NASA, Disney,, and the Principal Financial Group. Plus, Mitch speaks on college campuses around the country. He’s passionate about helping entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they were put on the planet to do.

Let me tell you, Onward Nation…being in the classroom as one of Mitch’s students — as opposed to interviewing him for our show — was like experiencing a whole…new…level of AWESOME!

What my leadership team and I learned from Mitch will take our mentorship and leadership here at Predictive to a completely different level.

Mitch and his curriculum were transformational — and I don’t use the “transformational” word lightly at all.

Our time with Mitch was so transformational that I am going to share some of my biggest takeaways with you this morning — during this solocast — so you can immediately take what we learned — and apply it directly into your mentorship sessions with your team.

You will then see the results like what we are seeing here at Predictive.

Jan 31, 2017

Philip McKernan works with entrepreneurs and business leaders all over the world. When people are seeking clarity about their future or want to move through roadblocks, seen and unseen, they call Philip. He helps people get clear on who they are and where they need to go. He helps them transition in their personal and professional lives so people feel aligned in all areas of life. He has worked with the Canadian Olympic Team, The Pentagon and has shared the stage with other speakers like the Dalai Lama and Richard Branson.

What you'll learn about in this episode

  • Why you can't put people on a pedestal
  • Why Philip doesn't consume a lot of information
  • Why you need to evaluate if what you're doing fits who you are
  • "One Last Talk": why you need to think about what you would talk about if you were given one last talk to give
  • Why you should go on the road for three days with nothing but a journal and no reason
  • Why you should do "isolated dreaming" -- just draw what's possible for your life

How best to connect with Philip:

Jan 30, 2017

Mark LeBlanc has delivered over 1,000 presentations, coached over 1,000 business owners, and is the author of “Growing Your Business and Never Be the Same.” His book was inspired by walking the 500 mile, Camino de Santiago trek across Spain. In fact, he walked it twice! Mark also started a foundation to support young entrepreneurs and they recently awarded their 8th grant of $3,000. The proceeds from Mark’s books are used to fund the grants. Mark has also conducted over 100 weekend business retreats called the “Achievers Circle” -- which has now become the ultimate, anti-boot camp experience.

What you'll learn about in this episode

  • Mark's background
  • Why extreme focus is everything
  • Mark's AM/PM questions he uses to keep himself on track
  • Why Mark's alarm goes off at 5 AM every day
  • The story of when Mark fell flat on his face when starting a new business
  • How to be a great listener
  • Why you can't ever leave someone waiting
  • Why you need to get good at asking for help
  • Why you must have a mastermind group
  • Why you need to get a handle on your numbers

How best to connect with Mark:

Jan 27, 2017

Ari Meisel’s story starts in 2006, when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn's kept Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity—in fact, there were times he could only work for sixty-minutes a day. With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved-ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease. Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease—and is now symptom-free. “Less Doing, More Living”, “Less Doing Virtual Assistants” and “Less Doing BPO” are the result of Ari’s amazing journey back to health, happiness, and well-being.

What you'll learn about in this episode

  • Ari’s background
  • How to leverage free tools
  • Why you should be setting limits & structure for yourself
  • The benefits of having an optimistic mindset
  • Why it’s important to have a habit of tracking
  • Why Ari doesn’t believe in goal-setting, but rather continual improvement
  • Why you should focus on quality control when scaling
  • Why you need to work to solve a problem that actually exists
  • Creating a business that is sustainable beyond you

How best to connect with Ari:

Jan 26, 2017

Josh Brown is a franchise attorney and has built a thriving national practice helping business owners make smart franchise decisions, identify good franchise systems, work through legal challenges surrounding franchising, and grow through the franchise model. Josh speaks, blogs, writes articles and white papers, and is the proud creator and host of the podcast, “Franchise Euphoria,” a top-rated podcast on iTunes.

What you'll learn about in this episode

  • Josh’s background
  • The benefits of repurposing content
  • Why you need to be consistent and professional when it comes to producing podcasts
  • The importance of writing down your to-do’s and keeping on top of them
  • Why Josh begins his day with getting clarity on what he needs to accomplish
  • How to handle obstacles and continue to grow
  • Why you need to master what you do and be able to sell it to be successful
  • Not letting fear hold you back from what you want to do
  • Why you shouldn’t make business more complicated than it is
  • Why you need to make sure that your business is predictable, process-oriented, proven, profitable and branded

How best to connect with Josh:

Jan 25, 2017

Kurt Mortensen is an international authority on charisma, human nature, and influence. Kurt has invested over 20 years researching persuasion and motivational psychology and he teaches on the university level. Kurt is the author of “Persuasion IQ, Laws of Charisma” and the best-selling book “Maximum Influence”. His Books have been translated into 28 languages. Kurt teaches how professional success, personal relationships, and leadership potential depend on your ability to persuade, influence, and motivate others. The key, Onward Nation, is to get others to want to do, what you want them to do and like doing it.

What you'll learn about in this episode

  • Kurt’s background
  • The importance of learning and mastering soft skills
  • Why you need to ask yourself “Is this an income producing activity?”
  • Why creating balance is so important to personal development
  • A humbling experience that taught Kurt to take his life & income to the next level
  • Why you need to ask yourself, when facing a setback, is it going to make you a better person or a bitter person?
  • Why you need to master influence & persuasion to be successful
  • Understanding self-persuasion
  • Why you need to be aware of what drains your willpower battery
  • How making your vision stronger will make your worry will go away

How best to connect with Kurt:

Jan 24, 2017

Pat McDaniel is the founder of, a website dedicated to helping motivated (but weary) people to keep moving forward by finding the smartest path toward their success. Pat is passionate about sharing his story of repeatedly hitting a wall despite his hard work until he discovered the unseen forces that were holding him back. Pat has a highly diverse background and a distinct talent for helping entrepreneurs and leaders avoid unnecessary heartache, including making better decisions for a better life. With that, his current research project is on decision-making: helping business owners understand how to overcome the hidden influences that can lead to bad outcomes.

What you'll learn about in this episode

  • Pat’s background
  • The importance of blocking off time for your top priorities every week
  • How to get more done in less time
  • How daily affirmations & visualizations can help you mentally prepare for your day
  • Why you need to focus more on the important things vs. the urgent things
  • Getting rid of self-limiting beliefs
  • Why having the right mindset is so important
  • Why you should approach life with humility
  • How to optimize your decision-making process
  • Why you need to be constantly learning & understanding

How best to connect with Pat:

Jan 23, 2017

Josh Elledge is the Founder and Chief Executive Angel of and is one of the nation’s leading experts on consumer savings. He is a weekly syndicated newspaper columnist – reaching more than 1.1 million readers and regularly appears on more than 75 TV stations across the country – having appeared on TV or radio more than 1,500 times. Josh is also the founder of upendPR, which provides step-by-step video coaching, live training, direct access to over 1 million media contacts, media monitoring for ongoing story-ideas, agency-level journalist inquiry monitoring, ongoing pitch creation, and impactful consulting for entrepreneurs and startups seeking to exponentially increase sales and traffic.

What you'll learn about in this episode

  • Josh’s background
  • Why, in business, exposure is everything
  • Why you shouldn’t be afraid to give away your best information
  • Why you should always be building that “know, like & trust” value with your audience
  • The importance of serving your audience and bringing them value
  • Asking “Who do I get to serve today?” instead of “Who do I have to sell to today?”
  • Why it’s so important to focus on building your authority first
  • What to focus on to improve your digital reputation
  • Why you need to be able to communicate authentically and organically

How best to connect with Josh:

Jan 20, 2017

Sy Belohlavek is from Columbus, Ohio but has had the privilege of living and working in Kyrgyzstan the past 5 years laying the foundation for his business, June Cashmere. His motivation to get involved in this project developed as a result of having a business degree, a longstanding interest in other cultures, and a desire to leverage commercial activity to help address issues of disparity and disadvantage around the world. Sy now runs a start-up in a place of the world he had previously known little about and is building a value chain that spans three continents.

What you'll learn about in this episode

  • Sy’s background
  • Keeping a visual sketch of your to-do lists and top priorities
  • Why doing the small things & doing them well over time is so important
  • Why you shouldn’t put off things that are unpleasant or cause discomfort
  • Why you need to have a plan & stick with things when they’re falling apart
  • The importance of having the right mentality & principles
  • How being a master researcher & connector can help you be successful
  • Why you need to learn how to adapt & respond
  • Mastering personal self-management to ensure success

How best to connect with Sy:

Jan 19, 2017

Rob was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn. Prior to joining Libsyn he founded podCast411, Inc in 2004 and is Co-Author of the book “Tricks of the Podcasting Masters.” He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Tim Ferriss, Dr. Mark Hyman and the Sacramento Kings to name just a few. Rob is also the host of “Today in iOS Podcast” – The first and largest podcast about the iPhone and also the “KC Startup 411 Podcast”, which covers the Kansas City startup scene.

What you'll learn about in this episode

  • Rob’s background
  • How podcasting can give you a chance to connect on an ongoing basis with your customer base
  • Why any business, no matter what industry, should have a podcast
  • Making your podcast educational & entertaining
  • Why you need to be good at identifying & delivering good, valuable content to your audience
  • Why prepping & planning is so important when it comes to podcasting
  • Why audience growth is not guaranteed
  • How focusing on great content can grow your audience
  • Why over-promoting will lead to losing your audience
  • Why you shouldn’t be worrying about your download numbers

How best to connect with Rob:

Jan 18, 2017

Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy award-winning TV show, “Shark Tank.” He is the inventor of the infomercial, “As Seen On TV” pioneer, Co-founder of the Electronic Retailers Association and Co-founder of the “Entrepreneurs’ Organization”. Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, launched over 500 products generating more than $5 billion in sales worldwide with iconic brands such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. His success led Mark Burnett to hand pick Kevin to become an Original Shark where he filmed over 175 segments.

What you’ll learn about in this episode

  • Kevin’s background
  • The birth of the infomercial
  • An inside look at how the hit ABC reality show “Shark Tank” got started
  • How Kevin handles all of his interests & the challenges that come with them
  • How challenges lead to success
  • How Kevin seeks out problems, solves them & moves on
  • Why you should build a dream team around you
  • Focusing on a great business plan
  • Why it’s important for entrepreneurs today to be open-minded to changes in their industry
  • Why you cannot rest on where you are today

How best to connect with Kevin:

Jan 17, 2017

Tim Cameron-Kitchen is a bestselling digital marketing author, Head Ninja at Exposure Ninja, a British digital marketing agency specializing in building and ranking websites, and host of the Exposure Ninja Digital Marketing Podcast. His goal in life is to rid the world of lifeless, underperforming websites and to make ninja digital marketing the primary source of income for 10,000 businesses.

What you'll learn about in this episode

  • Tim’s background
  • Why Tim’s life is focused around maximum impact
  • Blocking out time every day for your three highest priorities
  • Designing your week based on your goals
  • Why you should be checking emails only once a day
  • Why you need to be looking at the money in your business
  • Having a completely virtual team
  • How raising your prices can increase your conversion rate
  • Why you should do the thing that you are most scared of…right now
  • Why you need to get over the fear of rejection

How best to connect with Tim:


Jan 16, 2017

Keith Callahan is a leader of leaders in the field of personal growth-focusing on mental, emotional, spiritual, financial, and physical well being. He teaches that through self reliance, determination, community support, and mentorship everyone can break through their self imposed limits and live the big, beautiful, bold dream life they have tucked away.

What you'll learn about in this episode

  • Keith’s background
  • Why you should create a business that serves your life (and work your business around the type of life that you want to live)
  • Why you need to be systemizing things in your business
  • Why Keith begins his day with high-focus activities
  • Why you need to be draining the chatter in your brain
  • Why research & planning are so important in business
  • Mastering patience
  • Why you shouldn’t be putting your mentors up on a pedestal
  • Developing your strength & personal power

How best to connect with Keith:

Jan 13, 2017

Mark Podolsky (AKA The Land Geek) is widely considered the country’s most trusted and foremost authority on buying and selling raw, undeveloped land within the United States. He has been actively investing in Real Estate and Raw Land since 2001 and has completed over 5,000 unique transactions. Mark has achieved this level of success due to his core business philosophy – “Happy Customers Guaranteed.” Mark is the host of three top-rated podcasts in iTunes aptly entitled “The Best Passive Income Model” and “The Art of Passive Income.” He is also the host of the “Land Geek Podcast- Work Smart. Earn More. Learn How.”

What you'll learn about in this episode

  • Mark’s background
  • Why you need to plan for both good & bad years
  • Why Mark outlines the three big things that he wants to accomplish for the week that are going to move
  • him towards his goals
  • How meditation & working out contribute to Mark’s success
  • Why focus & grit are so important for success today
  • Why it’s important to focus on things in your business that move the needle
  • Identifying the 80/20 rule in your business
  • Why you need to be asking yourself how you can be free
  • The importance of finding a mentor that’s already done what you want to do
  • Why you need to know your market before you do anything

How best to connect with Mark:

Jan 12, 2017

Wes Pinkston is an Entrepreneur and Transformational Business/Life Coach. At the age of 29, a profound inner transformation radically changed the course of his life. He is now devoted to understanding, integrating, and deepening that transformation, which has marked the beginning of an intense inward journey. Weaving together both Western and Eastern influences, he is able to guide his client’s through their journey in all phases of life.

What you’ll learn about in this episode

  • Wes’ background
  • Why effective communication is so important not only with others but with yourself
  • Having a clear vision of your ideal day & the role you play in it
  • How adapting your awareness to your experience can change your life
  • Why changing your viewpoint from competitive to collaborative can help you be successful
  • Why you need to take accountability for both the good and the bad
  • How making simple tweaks can drastically change things
  • Why you need to be expressing, not suppressing
  • Why you should just “be” when you are at home
  • The importance of bringing back your childlike enthusiasm

How best to connect with Wes:

Jan 12, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 405.

Today I am going to share a lesson about why — and how — you need to “go long” with your Dream 50 — each and every week.

But first…I hope 2017 has started off with so much momentum for you that you’re scrambling to hang on to all of the opportunity by your fingernails — and that you are being forcefully pushed to scale your business — that your expertise is in such high-demand that you’re looking for any and all ways to expand what it is you’re offering to your customers — and that your view of your most profitable customers is getting clearer and clearer — giving you the opportunity to serve the customers who value you and your team the most — and in the process — you’re delivering your best work to the customers who appreciate most what you are delivering — and as a result — you are creating very happy customers!

If that sounds like you — you are likely building a predictable, scalable, repeatable — and — profitable business.

Again, that’s my hope for you in 2017.

But — if this is not what is currently happening in your business — and instead you find yourself prospecting and working hard to turn over every stone you can — looking for new sources of revenue — or you’re being forced to work with customers you would rather not take on — you and your team are stressed trying to meet unrealistic demands of clients who abuse your team with insane deadlines and critical feedback — or maybe your prospective clients are sitting on the fence while taunting you with threats that they are continuing to evaluate all you and your competitors.

Does any of that sound familiar?

Then this week’s solocast is for you, Onward Nation.

Of course…we have all been there. Some of us multiple times — being a business owner for any period of time means you have likely experienced the Entrepreneur Roller Coaster — great book by Darren Hardy by the way if you haven’t already read it.

We have all experienced the highs and the lows — and sometimes — it can feel like we will never break free from the lows — and that the highs are way too short-lived.

If you are feeling like you’re operating your business at the mercy of the market — it is a symptom of two chronic problems.

Problem #1: that you have not precisely defined your client avatar. But that is easy to fix. Just go back to Episode 396 and get my complete blueprint for creating your client avatar — the questions you need to ask — the full process — it is there in complete transparency. Again, that’s Episode 396 — just a couple of weeks ago.

Problem #2: you haven’t defined your Dream 50 clients — the people who you most want to serve. Your Dream 50 are of course in-line with your avatar — but these 50 prospects — they represent the best of the best. The highest level — the clients you would most like to serve — your ultimate dream clients.

Do you have a Dream 50 list prepared, Onward Nation?

If not…you need to. Like immediately.

In fact, I have our Predictive ROI Dream 50 list hanging on the wall right next to my desk in my office — I can turn to see the list at any point throughout the day — it is a constant reminder.

I think about the list — strategize about the list — every day. You need to do the same with your own Dream 50.

Please go to back to Episode 308 for deeper insights into the Dream 50 process — it’s a lesson I learned from Darren Hardy. He told me, “Stephen…you need to create your Dream 50 list — and then — you need to develop a strategy for how you are going to show them the love — consistently — so they know that doing business with you would be one of the best decisions they could make.”

And one of the best ways to show your Dream 50 the love is to go long — or share valuable long form content — each and every week.

As Jay Baer, our outstanding guest in Episode 305 encouraged us… “You need to give away your best content — your secret sauce — for free.” In full transparency, Onward Nation — give it all away.

Every step — every detail — each and every piece.

So that if they wanted to — they could steal it all from you and do it themselves.

I love that. And if you have been listening to this show for a while — you already know that I am firm believer in that philosophy. I give away the strategies my Predictive ROI team applies for our clients every day — I give those to you for free — in full transparency.

Let’s look at this solocast so far…I just referred back to the Client Avatar workshop you can find in Episode 396 — at Predictive — we charge clients for that work. But I am giving it to you.


Because I hope it serves you — I want you to steal it — I want you to take it — I want you to apply it — I want you to grow your business as a result of applying it.

That is my hope for you.

And someday — when you are looking for a content marketing and lead gen agency to help you scale your business to that next level — my hope is you will remember my team at Predictive ROI and we will get a call from you.

But until that day comes — you’re going to get it all for free in order to help you move onward to that next level.

And you need to do the same — in long form — with your Dream 50 — each and every week. Just like I am doing with you right now.

Whether you have your own podcast — or maybe you love video and you want to have a remarkable YouTube channel — or you love to write so your blog is going to be the next must-read on the Internet — it doesn’t matter what medium or social media platform you choose — just choose one and begin going long.

So, let’s dig deeper in what I mean by going long — or long form. And yes, there is a time and place for short posts — Facebook Live videos — Instagram stories — short content is awesome.

And in today’s attention starved society — short can be great. Let’s take something else from Jay Baer and call these short pieces of content…little info snacks.

But, no amount of info snacks replaces the meal that long form content provides your audience.

It is only through long form that you can share the true depth of your expertise and short info snacks cannot possibly match it. It is through long form that you can really open yourself up to your Dream 50 — show them who you are — where you come from — what you believe — your values — and where you draw inspiration from.

Why is this important to your Dream 50?

Because as John Jantsch explains in his brilliant book “Ducktape Marketing”…the conversion or decision-making path is all about someone getting to know you — then liking you — then trusting you — then trying you out — then buying from you — then repeating the purchase — and then becoming your brand ambassador by telling the world.

So using long form content to help your Dream 50 move along this decision-making path — at their own speed and pace — is one of the best sales and marketing strategies you can implement for your business.

Here, let me make this a bit more concrete with a new business development example.

Last week…during one of my biz dev calls with a prospective client for Predictive ROI — I was amazed at the immediate rapport we felt at the beginning of our call. It was electric — as if she already knew me — like we were long lost friends — and not that this was our first phone call.

During our conversation, I mentioned my family in passing and she jumped on it — and proceeded to tell me how she knew just how important family is to me — how I learned my entrepreneurial lessons from my grandfather and so on.

And then she cited several Onward Nation episodes as the source for where she learned all about me. I was blown away and it felt awesome. Impact, Onward Nation.

Or, last Friday…on another biz dev call…our prospective client shared with me that he had checked me out — had done his homework — and felt confident he knew me as a person because of the podcast and the quality of people I spend time with — the incredible guests on our show. Rock solid awesome — always great to hear. And earlier today — we received word that the prospective client had agreed to join forces with Predictive ROI so our team will now be in the trenches with their team to launch an incredible podcast so they can share the same long form love with their own Dream 50.

Going long with your Dream also helps you build your platform — your profile as a business person — as an expert — as the go-to-person in your industry. Yesterday, at the end of an interview with a guest, he called me the world’s leading authority on business-to-business podcasting. I thanked him for the amazing compliment, then quickly disagreed with him, but it felt awesome to hear something like that.

So why did he say something like that to me?

Because the Onward Nation podcast has increased my personal brand equity to the point he felt it was an accurate assessment. And because of the show — I get to hang out on a daily basis with some of the top business owners in the country and around the world. Last week, I interviewed Kevin Harrington from Shark Tank and the inventor of the infomercial. Amazing conversation — and when I have let people know about the time I spent with Kevin — I get an eyebrow raise and a high five. Why? Because there is a small transference of Kevin’s credibility over to me — and that helps my personal brand. By the way — we air Kevin’s episode one week from today — and he is off the charts amazing.

But here’s a little secret…you can do the same thing.

There is nothing unique and special about what we are doing — the only difference between me and the other 98% of business owners is that I stand up and ask — I make the ask to our guests — and then have the guts to do a great interview.

That’s it, Onward Nation. You can do the exact same thing.

To prove the point…I urge you to go back to Episode 3 and listen to Stacey Alcorn share her story of how 5-years ago she had zero social circles — she didn’t know any movers and shakers but she did have a desire.

So she started a blog — ever so slowly — and now — several years later — she is doing wine tasting on a Thursday afternoon with Kevin O’Leary from Shark Tank while they were both in Boston.


The difference between Stacey and other real estate brokers in her marketplace — is that Stacey decided to go long — to create a blog — to create excellent long-form content — and then to use it to share the love with her Dream 50 — and — as the ultimate business card to get in front of the key influencers she wanted to meet.

Oh, and Stacey just shared some photos of her recent adventure hanging out with Sir Richard Branson on his private island — yes, his private island. Stacey started with nothing — but — she decided she could be more and has used long form content as her strategy to get it.

Here are some other thoughts to consider on the topic of long form.

By building your personal platform through long-form content, you will also help your core business grow organically. The most content you create — the more expertise you share — the more you give away — the more you stay in the consciousness of your Dream 50 — the more likely your core business will grow as a result.

Predictive ROI — my core business — has grown as a result of Onward Nation — and the core businesses of all our clients — have grown as a result of their podcasts and their weekly long-form content, too.

In fact, I was catching up with one of our Predictive clients earlier today and he told me that his podcast has already generated $50,000 in new business to his company.

$50,000, Onward Nation!

As a result of the success of Onward Nation, we are now producing 20 podcasts for the business owners of other professional service firms. These owners saw what we were doing — the synergy between Onward Nation and our core business of Predictive ROI — and wanted to learn more. When they did — they wanted us to help them apply the same long form content strategy into their business — and now they are growing as a result of the love they are sharing consistently with their Dream 50 and giving away their best content for free.

But you must be willing to go long. Going long gives you an opportunity to get real and authentic with your audience — to really let them in — just like I let you in, Onward Nation. There have been times when I am with a guest, and the stories are so emotional, that I tear up…or I get goosebumps, and I share with you how I am feeling — and sure that may be too much for some of you…but that is me.

I tend to wear my emotions on my sleeve — and generally my view of the world is AWESOME — but the reality is that not everything is rock solid awesome 100 percent of the time…and I think it is okay to let your audience see that…so they know you are human.

Your platform also creates a conduit of trust between you and your Dream 50. I share stories about my family — how my grandparents immigrated here from Greece and Turkey — how they struggled as entrepreneurs through the Great Depression — how they gritted it out — and how we as kids learned those same lessons — and how my entrepreneurial DNA was sharpened — oddly — to razor’s edge while I worked on nuclear missiles while in the Air Force. I have shared some of biggest failures — moments that have made me want to run and hide — and yet — I have shared them with you.


Because you cannot hide behind the curtain, Onward Nation if you are truly trying to build trust and authenticity with your audience. We cannot love someone in slices…so yes…I have failed…many times…I have made mistakes that have cost me hundreds of thousands of dollars…and each time it happened…I wanted to puke in the nearest trash can.

And now I share those stories with you so you can hopefully avoid the same mistakes — and along the way — realize that I have been in that trench, too. And someday, if we are sitting across the dinner table together — you will have all of that context and that creates rapport like nothing else can, Onward Nation.

So — please take today’s message — think about what I said — and decide to go long with your Dream 50 at least once a week. Launch a podcast, create a YouTube channel, dominate Medium, be the next Insta king or queen, find the platform that syncs up with your skill set the best — and do it.

Don’t wait. Do it.

And yes, your content might not win any awards or even recognition at first. But that is part of the process.

Want a litmus test? Go and watch Episode 1 of Gary Vaynerchuk’s Wine Library TV. It’s not good — the lighting is bad — the structure is bad — and he is experimenting — and that is what makes it absolutely priceless. He could have never gotten to Episode 1,000 if he had never started at number 1. And that is why I love #1, way more than Episode 1,000 — I respect Gary’s journey, his hard work, and the grit it took to get to 1,000 — and the courage it took to launch # 1.

And then recognize you don’t — and maybe you shouldn’t do this — on your own. You will need a support team around you. And I don’t mean you need to hire an agency to do this for you. Instead, recruit several unpaid interns to help you with audio, or design, or content…but begin building out your team…so you can focus on content and taking great care of your Dream 50.

Get started, Onward Nation. Go long with your Dream 50 and it will be a game changer for your business in 2017.

So with that…I want to say thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. Hit me up on Twitter or LinkedIn — or stop by our Predictive ROI Facebook page — and let us know what you think of the show — thumbs up or thumbs down. Either way — we want to know. Your feedback will help us get better.

And remember…you can always email me at and I reply to every single message.

So please let us know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an incredible interview with Wes Pinkston — likely one of the most thought-provoking, profound, and counterintuitive conversations we have ever had her at Onward Nation. You will not want to miss Wes’s lesson of how to avoid complexification.

Until then, onward with gusto!

Jan 10, 2017

Rita Schiano is the founder of Live A Flourishing Life™, which provides strategic, resilience-building, personal, and professional development programs that strengthen work relationships through team building, stress management, effective communication, and critical and creative thinking skills. As a former corporate vice president and small business owner, Rita's leadership knowledge, strategies, and insights draw from both sides of the aisle. Rita is also the author of several books, including "Live A Flourishing Life" as well as numerous articles for The Huffington Post and Psychology Today.

What you'll learn about in this episode

  • Rita’s background
  • Why having excellent time management techniques are so important to success & controlling stress
  • Why Rita is a big proponent of the to-do list
  • Why it’s important to understand the elements of leadership
  • The importance of discipline & having a schedule
  • Setting your intentions for the day
  • Exploring ideas in a critical & creative way
  • The value of having integrity & being authentic with people
  • Why you need to quit using the word ‘fail’ & how to view it in a different way
  • Keeping focused on your message & mission

How best to connect with Rita:

Jan 9, 2017

Justin Deese is a highly sought-after business strategist, visionary, and self-made entrepreneur. He simultaneously built three flourishing in-home service companies in multiple states. He is a certified E-Myth Business Coach and an expert at helping fellow business owners structure and manage their companies for maximum profitability.

What you'll learn about in this episode

  • Justin’s background
  • How business owners make things way more complicated than they need to be
  • Why Justin is so guarded & structured about his morning routine
  • Why it’s so important to know what your vision is
  • How having a business coach can help hold you accountable
  • Why having systems in place is one of the most important parts of your business
  • Why the owner of a company needs to change their perspective of who and what they are
  • Why you shouldn’t try to outwork your problems
  • How writing your own eulogy can help you focus on what’s important
  • Why you need to know what you’re trying to build

How best to connect with Justin:

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