Onward Nation

America's best podcast for learning how today's top business owners Think, Act, and Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: February, 2017
Feb 28, 2017

Javier Montes is on a mission to bridge the gap between Gen Xers and Millennials in today’s world. As a millennial himself, Javier has spent his entire entrepreneurial journey working almost exclusively with a millennial workforce. He has built a successful event entertainment company in South Florida and now he is sharing how he experienced such success with a team of millennials. Javier writes and speaks regularly on the topic and recently published his first book “Millennial Workforce: Cracking the Code to Generation Y in Your Company.”

What you’ll learn about in this episode

  • Javier’s background
  • Why you need to fully embrace millennials if you want to survive
  • Why millennials value purpose and happiness over security
  • Why the negative stereotypes about millennials exist (and what they really mean)
  • Javier’s morning routine that keeps him stay aligned with his purpose
  • Why millennials believe that their personal and work lives are intertwined
  • Why you shouldn’t call your team members employees
  • Why your core values must be non-negotiable
  • How millennials define success — and how that’s different from other generations
  • Why lifestyle is important to millennials
  • Why millennials have a very short time horizon

How best to connect with Javier:

Feb 27, 2017

David Mammano’s mission in life is to help people realize their highest potential. He founded the Next Step Education Group in 1995 and successfully grew the business over 20-years making the Inc Magazine list multiple times. One of his greatest achievements was building a culture of high-performance within his team. Then Dave turned Next Step Education Group over to his leadership team so he could focus his time and energy toward his passion for helping other business owners realize their highest potential. And that is what we are going to dig into today during this special encore interview.

What you’ll learn about in this episode

  • Why David started Next Step magazine
  • Why David elected to franchise the magazine out into different regions instead of taking it national
  • Why moving the magazine from print to digital wasn’t enough and why David turned Next Step into a college planning training program
  • David’s why: helping others — especially teens — find their own why
  • Why you need to keep your ego in your back pocket, never feel satisfied, and push for more
  • Why David started Avanti to coach entrepreneurs
  • Avanti Summit: David’s one-day boot camps for entrepreneurs
  • Mangiamo: David’s mastermind group and why it’s a great resource for entrepreneurs that want to reach the next level
  • Avanti Entrepreneur: David’s podcast
  • Why you can’t be afraid to change the rules as an entrepreneur
  • Why you need to change the definition of failure

How best to connect with David:

Feb 24, 2017

David Bush was an All-American football player at the University of South Dakota — then pursued a professional football career, which landed him a starting role with the Iowa Barnstormers in Arena Football League. He played four years and earned two trips to the World Championship game. After football, David became a partner and co-owner of a regional mortgage company with 18-production offices in and continued his success in management and business as a co-owner of the organization. He exited the mortgage business in 2005 to pursue his dream of becoming a lifestyle entrepreneur. He has since coached and mentored thousands of people on how to live healthy, successful, and more significant lives.

What you’ll learn about in this episode

  • David’s background
  • The benefits of repetition & hard work
  • Using Franklin Covey’s alphabet strategy
  • How spending just 23 minutes per weekday on your highest leverage activities can add an entire work day to your month
  • Why you need to take control your habits & personal discipline
  • Why you should master the skill of listening
  • Differentiating between what’s good and what’s great
  • Why you should have a plan for your health & mental well-being
  • Knowing your purpose of why you started your business
  • Partnering with people who believe what you believe

How best to connect with David:

Feb 23, 2017

Cameron Herold was an entrepreneur from day 1. At age 21, he had 14 employees. By 35, he’d help build his first TWO $100 MILLION DOLLAR companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue, and 3,100 employees— and he did that in just six years. Cameron is a top rated international speaker and has been hired in 26 countries. He is also the top-rated lecturer at the EO / MIT’s Entrepreneurial Masters Program.

What you’ll learn about in this episode

  • Cameron’s background
  • Setting & working on your top 3 goals every day
  • Why you need to focus on employee satisfaction
  • Focusing on saying no more than saying yes
  • How Cameron uses reverse engineering
  • Why culture is so important
  • The simplicity of business
  • Why you should focus on your ‘A’ players
  • Getting into organizations where you can learn & grow

How best to connect with Cameron:

Feb 22, 2017


Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 435.

Where we are going deep — deep — deep — behind the scenes of one of today’s top reality TV shows. In fact, the Emmy-award winning SHARK TANK on ABC has become the most successful business reality TV show of all time.

And it because of our incredible guest, Kevin Harrington, that we received a backstage pass – including Kevin’s lessons learned – and how – if we apply what he shared during Episode 410 – you too can be a shark.

He is exceptional, Onward Nation.

Shark Tank

So during today’s solocast — I am going to distil down all we learned from directly Kevin into five lessons that you can immediately put into practice within your business. No matter if you want to increase revenue by 10 percent this year – or – you are the path to building a $100 million company as Kevin has twenty times with his companies – there is something here for you in this solocast.

I am going to start us off with a sharing some of the highlights from Kevin’s career as an entrepreneur, and then we will dive into the six lessons. Kevin has been a successful entrepreneur over the last 40 years – he is the exact opposite of an overnight success – he started working when he was just 11 years old. I will come back to that story in a minute.

As I mentioned earlier – Kevin is an original shark from Shark Tank. He is also the inventor of the infomercial and “As Seen On TV” pioneer – and the story behind the brilliance of that invention — tie into lesson two this morning.

Kevin is also a co-founder of the Entrepreneur’s Organization and has launched over 20 businesses that have grown to over a hundred million dollars in sales each — and has been involved in more than a dozen public companies — launched over 500 products, generated more than $5 billion dollars in sales worldwide with iconic brands such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow Hair Restoration product on QVC.

And it is because of this track record – Mark Burnett handpicked Kevin to become Shark where he filmed over 175 segments.

As I prepared for my time with Kevin – I found one of his quotes that seemed to really speak to who I knew Kevin to be and his path to success. Kevin once said, “If it doesn’t challenge you – it won’t change you.”

In looking back on what I learned from Kevin during our time together – I can confidently say that these words have served like a creed guiding his life…and it started at a young age for Kevin.

So let’s jump in.

Kevin started his entrepreneurial journey working as an 11-year old dishwasher inside his father’s restaurant. At 11…Kevin learned lessons of grit, tenacity, and persistence that he still carries with him today.

For example…

Kevin’s dad had been an entrepreneur his entire life and wanted his son to follow in his footsteps — but Kevin’s mom — wanted him to become a doctor or lawyer because her father had enjoyed a successful career in banking.

Kevin’s mom grew up in a household where the corporate life was the norm – the predictability felt comfortable.

But, Onward Nation…entrepreneurship requires swimming against the norm — swimming upstream — it requires us to swim against the rapids — against the odds — and to confidently swim toward the white water, and doing so, we need to have great anticipation for the unknown…the challenge of it all.

And sharing his personal story is how Kevin taught me the first lesson of what it takes to be a SHARK.

Lesson #1: SHARKS seek out the challenge.

When someone tells a SHARK that it can’t be done…or that there is an easier, less trampled path…the SHARK sets out to map his or her own course.

Kevin, Onward Nation, is quite comfortable in swimming in the deepest of water…finding the blue ocean…and swimming all by himself if he needs to.

Kevin doesn’t need the approval of his peer group.

He is not looking for validation. He is a SHARK and knows it.

A SHARK, like Kevin, never gets confused thinking they are something they are not. They don’t forget their gifts and talents…or…try to become something they are not.

They are acutely aware of who they are and they revel in it for all of their competitors to see.

And because of Kevin’s self-awareness…he knew at avery early age that entrepreneurship — and the uncertainty — the challenge of it all suited him perfectly.

He learned the ups and downs of running a business working alongside his dad. Kevin’s father was his first mentor — someone who gave Kevin the right challenges to conquer at the right time. To push his son — to show him what needed to be learned — what needed to be mastered — and how to be successful so that when it was time for Kevin to swim out into the deep blue ocean to see his own challenges…he was ready.

Kevin used the story of his next adventure in life to teach me the second lesson of what it takes to be a SHARK.

Lesson #2: SHARKS seek out opportunity.

By the time Kevin was ready to own a car, and then later to attend college, there wasn’t enough money to go around. His two older sisters and brother had already gone off to college and the family budget was stretched.

Kevin realized that if he was going to have a car and to attend college — he was going to have to pay his own way.

So what does a SHARK do, Onward Nation?

He searched the waters for opportunity. He needed to find an opportunity that would help him fund the next step in his journey.

To buy his car…Kevin started a driveway sealing business.

Not easy work…but the grit, the tenacity, the persistence he was learning was becoming part of his DNA…and he accomplished his goal.

But…because Kevin grew up in Ohio…his driveway sealing business was seasonal summertime work. So he looked at the market to seek out a new opportunity…something he could do year-round. And that landed him in the heating and air conditioning business because of the steady stream of year-round opportunity.

Great catch.

So during his freshman year in college, Kevin started an HVAC company and it was a success. As a freshman…he had 25 employees and was generating $1 million dollars a year in revenue. And just for context, Onward Nation — that was back in the 1970s, which would equal $6.2 million in today’s dollars.

All the while…Kevin was a college student. Super impressive!

After college…it was Kevin’s ability to seek out opportunity that fueled the acceleration of his career to become one of today’s top business owners.

When Kevin was in the heating and air conditioning business — he would travel around the country to different trade shows looking to learn and to seek out the next opportunity.

He would go to home shows and heating and air conditioning shows — and it was at one of the home shows that the inspiration for his next opportunity hit him.

So then Kevin told me the full story behind his invention of the infomercial.

He watching one of the exhibitors at a show sell a knife set and was impressed with the demonstration and the entrepreneur’s ability to sell the small audience watching the demo on the benefits of the knife set. But, the entrepreneur was only pitching 10 people at a time…and yes…eight people out of the 10 would want to buy at the end of the demo…but it was still only 8 sales.

That compelling demo flashed Kevin back to his recent experience as a brand new cable subscriber. He had asked the cable company to give him all the channels they could – the biggest package available – which was 30 channels back in the early 80s. He got a 24-hour news channel, CNN, a 24-hour movie channel, HBO, 24 hours a day of sports, ESPN. Rock solid awesome.

But, when he turned on the TV late one night…for what he thought would be 24-hours of national geographic shows…it wasn’t there…all he saw were color bars.

So Kevin called the cable company and said, “Hey, I just got your 30 cable channel package but I’m looking at all the channels, but Discovery is not coming through. Is there a technical problem? What’s happening?”

They said, “Oh, Discovery is only an 18-hour a day network. We, as the cable company, deliver the channels that we get. We don’t produce anything. We’re just a delivery vehicle. They give us 18-hours a day. We put up the bars, so you know there’s nothing that supposed to be there. It’s six hours a day of dark time.”

That’s when the lightbulb went off for Kevin.

He asked the representative at the cable company if he could come down and talk to somebody about putting something on the network during the dark time that they could both make money at.

So let’s go back to the home show…Kevin watching the knife demo – cutting through a Coca-Cola can – a powerful visual demonstration. The knife set was called the “Ginsu” and Kevin knew it would be perfect for TV – and could fill the empty inventory that the cable company clearly had.

So Kevin…following his own lesson…and wanting to find his next opportunity went up to the entrepreneur doing the demonstration and said, “Hey, let’s turn the camera on. Capture your pitch that you just gave selling those knives. We’re going to put on that downtime on Discovery channel.”

Onward Nation…Kevin started locally in Cincinnati, Ohio and bought up the excess programming inventory.

And then when they had proof of concept…Kevin went to Discovery Channel at the network level and said, “Hey, I’ll program six hours a day for you”, which turned into a long-term contract and that led to a deal with the Lifetime network.

Then boom. Acceleration.

Onward Nation, Kevin’s imagination and his pursuit of opportunity gave birth to the infomercial at a time when the market was ripe for disruption. Kevin went on to work with Jack Lalanne, Tony Little, Billy Mays, and even George Foreman with his popular Foreman Grills.

And all of this was years before QVC ever started.

But a very key piece in this lesson, Onward Nation, is that Kevin realized there were significant opportunities on the front-end and back-end of the infomercial business.

For example, he signed contracts with inventors of products and pitchmen to create the right TV presence, the right story, the right direct response marketing to consumers…but…Kevin also realized there was money to be made on the back-end…in the customer service…in the manufacture and distribution of all the goods, too.

So when Kevin approached a business owner with an opportunity to join his portfolio of products…he was providing an A to Z solution that was very compelling and provided built-in marketing and distribution.

And then it went viral, Onward Nation, before “viral” was even a thing.

Kevin shared with me how one opportunity built on and led to the next. They took it viral not only in the US then went to England with Rupert Murdoch…then to Italy…then into Spain…into Germany…to Sweden, Latin America, and Japan.

Their distribution went worldwide viral through the TV networks with an 800 number on the back of it. Kevin’s system generated hundreds and millions of dollars over several years.

And they were able to do that because Kevin and his team were not just creating content for stations – they also manufactured the products, imported the products, created a phone center to accept orders, set up a fulfillment center to ship the goods, a bank to cash the credit cards, a customer service center to handle the customer service.

Kevin capitalized on the opportunity to create a complete front and back end marketing and distribution machine. He was the pioneer behind the catchphrase – “not available in stores.” And that ensure that all of the dollars for their products flowed through their own front and back end system. Direct to consumer. Brilliant.

And once the system was built – he achieved scale by recruiting as many products as possible – and because of the results he was creating for his partners – they would often introduce him to the next ones. One of them said to Kevin, “Hey, did you meet Billy Mays? Billy has a product. I’ll introduce you.”

Kevin was able to tie up the rights to all of them with all of their ideas, all their products. Kevin and his team created an industry but it started with seeking out an opportunity and then not being afraid of the enormous challenge that it represented. Lessons #1 and #2, Onward Nation.

And Kevin still applies this same level of curiosity today by attending 25 to 30 trade shows a year. I interviewed him just days before he left for CES in Las Vegas. He speaks at the events…meets with business owners in his portfolio of companies…and then is always on the lookout to be pitched the next opportunity.

Let’s move to Lesson #3, Onward Nation: SHARKS are relentless.

SHARKS never stop swimming toward their goal — because if they do — they will suffocate and die.

And that makes a SHARK relentless. They have a strong will to win. But their will to win isn’t because they just want to survive – no – a SHARK is driven to thrive. Even if that means they will collect battle scars along the way…each scar is just additional experience.


A SHARK’s relentless pursuit to thrive is what has made them the undisputed top of the oceanic food chain. A Great White shark will nearly eat anything. And if a competitive feeding frenzy ensues – the SHARK with the strongest, most unrelenting will is the one who gets the most meat.

It is their relentless nature…their relentless pursuit of an opportunity…that produces incredible success.

Onward Nation…don’t you think it is reasonable to think that Kevin Harrington received some naysayers who listened to his idea about pitching products on TV at 2:00 in the morning…who giggled a little bit. I can almost hear the skepticism now. Oh come on, Kevin…who is going to buy something they see on TV? How many people are actually awake that late? If people were actually interested in watching TV that late…don’t you think the networks would already have programming?”

And yet…he relentlessly did it anyway. Because that is what SHARKS do, Onward Nation.

Time for Lesson #4: SHARKS never stop learning.

And because SHARKS never stop learning — they are excellent problem solvers — and they pivot when necessary, and consequently, are on the front-end of the disruption.

SHARKS are early adopters to new tech so they can continue their position of market leadership and being at the top of the food chain. But they also help set the new trends and can be excellent teachers if we are willing to watch and learn.

For example, when Kevin attends a trade show…it is often in the role of being the keynote speaker. And he is there to share content about the disruptions he is seeing in the marketplace – where is the market headed. He can share those types of insights because he never stops learning – he doesn’t rest on his laurels – his relentless nature of being a SHARK demands that he continue to learn – to continually perfect his craft in order to be the best expert he can be.

And his thought leadership is highly sought after because the “As Seen On TV” industry is in the midst of a serious disruption. For example, I learned from Kevin that there are 50 percent fewer viewers on TV today than there were 10-years ago.

Let’s take a deeper look.

When shows launch today – if it’s good – it will receive 5 to 6 million viewers – and maybe 7 to 8 million viewers if it is really good.

And if you go back just 10 years, those same shows would be doing double that.

But, today’s audience is gone. They are either on YouTube, Hulu, Netflix, Amazon Prime, or getting their content on their iPads, iPhones, etc.

Kevin described it as “cord cutting” and it is taking place at a very rapid rate right now. And because of that…industry associations are turning to Kevin – who built such incredible success around TV with his empire of products and back-end fulfillment systems – to now teach what is next. And because Kevin saw the trends coming – because of his study and learning – he smartly pivoted.

As a result…he is profiting within completely different platforms because he has learned what the consumer wants – and – where they want it.

Kevin urges today’s business owners to “Follow the eyeballs. They’re on Facebook. They’re on Pinterest. They’re on Instagram. Which is why 80 percent of Kevin’s business comes from digital channels versus 100 percent coming from his TV presence just 5-years ago.

Lesson #5: SHARKS are decisive

Onward Nation, when was the last time you watched Shark Week on the Discovery Channel and you saw a shark being indecisive?

Did you see it hesitate?

Did you see it circling around an opportunity and never taking action to either strike or move on?

Living in fear and not knowing if they should move in to investigate and then decide if they should eat it or not doesn’t happen in the wild.



Because sharks in the wild are decisive. And SHARKS in business share that same trait with their oceanic counterparts.

How often have you seen Kevin and his fellow SHARK investors inside the Shark Tank waffle around a deal? Never. It doesn’t happen.

Within minutes, they decide if they will — or won’t invest — in someone’s dream. They don’t belabor a point…they are either in or they are out. They are decisive about an opportunity.

When they see an opportunity…they move.

I have been a fan of SHARK TANK for a long time – so during our pre-interview chat – I asked Kevin if he would be willing to take us behind the scenes of SHARK TANK. I was delighted when he agreed.

So here we go, Onward Nation…way…way…way…behind the scenes. It is as if Kevin gave us an all access studio pass. Here are some of the highlights.

Shark Tank is filmed on a soundstage on the Sony movie lot in Culver City, California – just outside Los Angeles — where all the original big movies with Clark Gable and today’s biggest Hollywood blockbusters are filmed. Gulp.

And during the shooting of the first several episodes, the Shark Tank soundstage was physically right next door to the soundstage where Robert Downey Jr. was filming the first Iron Man movie.

So at lunch, Kevin and his fellow SHARKS were at lunch, and the Iron Man cast and crew was also at lunch. There were hundreds of crew and staff there, and the Sharks were like, “Wow, there’s Robert Downey Jr. — Hey, we’re from Shark Tank.” And the reaction from everyone was “Who the heck are you guys?”

Onward Nation…nobody knew what Shark Tank was at that point. It was brand new. I am so glad Kevin shared that insight – because – it illustrates so perfectly that even one of the biggest shows on TV – had to start somewhere and that somewhere was at the bottom.

And they had to work like crazy to make the show a success. But not without needing to conquer number of intimidating moments along the way. And just like Kevin taught me during this interview – “If it does challenge you – it doesn’t change you.”

For example…

The ceilings within the soundstage were 60-foot high with 16 cameras and a crew of 150 people bustling about!

Now, Kevin came from a television business – he shot many infomercials and being in front of a camera was easy for him. But, a big expensive shoot in Kevin’s world before Shark Tank was five cameras – and now he was on the Sony movie lot inside a soundstage that cost $1 million to build with 16 cameras and a 150 person crew.

There’s the challenge Kevin spoke about, Onward Nation.

This was Hollywood. This was ABC, Sony, and big time Mark Burnett. He produces the biggest and the best from Survivor and all that.

Using Kevin’s words…it was a little bit intimidating. But then Mark Burnett came over to Kevin and asked, “Kevin, tell me how you feel. What’s going through your mind right now?”

Kevin said, “Well, it’s a little intimidating, Mark. I’m not going to lie to you. I’m sitting here. I’m looking at 150-person crew, 16 cameras, Sony music movie lot. Mark, I feel really good because I know what is happening here…the entrepreneurs who are coming in…they’re going to be pitching me and this is what I do every day in my business.”

Then Mark Burnett said, “Kevin. Just put blinders on. Don’t think about the cameras. Don’t think about the crew. Don’t think about anything. I want you to focus on the entrepreneur coming out, giving you the pitch. What would you do if that was in your office?”

Kevin told me… “Stephen, That’s when it all came together.”

Shark Tank Image

Because of Mark’s words, Kevin had a peaceful feeling and he could just focused on his expertise and what he did best.

But there was also another form of risk to the SHARKS themselves.

At that particular time, ABC had not committed to air SHARK TANK. So Mark Burnett still had to negotiate for distribution of the show.

So the reality was – that the SHARKS were investing in deals that had no guarantee of distribution on TV.

Kevin is one of the original SHARKS who helped forge the show because we went all in – he wrote checks to companies that were coming on SHARK TANK with no guarantee of distribution – no guarantee of getting eyeballs for those investments.

So for the SHARKS – it was a very risky proposition. They were investing hundreds of thousands of dollars of their own cash into deals that may never be seen by anybody on TV. The initial episodes were pilots.

Fortunately, selling to the networks is a skill for Mark Burnett. He got it sold into ABC, and the show launched in 2009, and the rest is history.

But SHARK TANK — as well as Kevin Harrington’s incredible career — are great illustrations of how there is no such thing as an overnight success. Onward Nation…it takes grit, persistence, and tenacity to make your dreams a reality.

Don’t give up — keep pushing — don’t ever quit.

So with that…

I want to thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email.

So please let me know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an interview with Cameron Herold, the top-rated lecturer at the EO / MIT’s Entrepreneurial Masters Program.

Until then, onward with gusto!

Feb 21, 2017

Phil Gerbyshak works with salespeople and leaders to increase their influence, impact and ultimately, their income. Phil believes in the power of social selling and connection. With a unique speaking style — part sales expert and part entertainer — Phil keeps his audiences engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published five books, including “10 Ways to Make It Great” and “#TwitterWorks”, more than 2,500 articles, and been interviewed by the Wall Street Journal, USA Today, Financial Times and a long list of other media.

What you’ll learn about in this episode

  • Phil’s background
  • Why LinkedIn is the most powerful social selling tool on the planet
  • The importance of adding value to people’s lives & why that matters
  • Asking yourself “how can I do better?”
  • How to add productivity time to your week
  • Why focus is such an important skill to master
  • Practicing being “you”
  • Why your message needs to be packaged in the right way
  • Getting clear on who you are as a business owner
  • Finding great people to surround yourself with
  • Learning by example

How best to connect with Phil:

Feb 20, 2017

Henry DeVries is the CEO of Indie Books International. He works with consultants and coaches who want to attract more high-paying clients by marketing with a book and speech. Henry has helped ghostwrite, edit, and co-author more than 300 business books, including his bestseller “How to Close a Deal Like Warren Buffett. He is also the president of the New Client Marketing Institute, a training company he founded 18 years ago — and — has serves as a marketing faculty member and assistant dean of continuing education for the University of California San Diego.

What you'll learn about in this episode

  • Henry’s background
  • Conquering your roadblocks
  • What Henry considers the #1 marketing tool & #1 marketing strategy
  • Why you need to just write instead of striving for perfection
  • Being persistent & taking action
  • The importance of knowing your numbers
  • Why you need to maintain your daily and weekly standards
  • Creating a business development machine

How best to connect with Henry:

Feb 17, 2017

Christine Kloser is known as “The Transformation Catalyst®,” and has trained nearly 70,000 authors and entrepreneurs from more than 100 countries and is well recognized as a leader in her field. Whether through private mentoring, group coaching, transformational retreats, live events, speaking or global virtual trainings programs, Christine’s clients feel seen, heard, understood, valued and transformed in ways they never thought possible. As a result, they take action, claim their worth, write their books, experience life-changing breakthroughs and fulfill their heart’s calling. Christine has personally authored and co-authored more than a dozen award-winning and best-selling books including “The Freedom Formula, “A Daily Dose of Love” and “Pebbles in the Pond.” Committed to making a difference in the world, and raising the consciousness of humanity.

What you’ll learn about in this episode

  • Christine’s background
  • Why Christine believes that less is more when it comes to your daily to-do list
  • Why Christine starts every day with quiet time
  • Why you don’t need to always have all of the answers
  • Why you should build a business that extends beyond you
  • Speaking in authenticity
  • Why you need a community of champions & believers
  • Creating & growing your business in a way that is right for you

How best to connect with Christine:

Feb 16, 2017

Nick Sonnenberg is a serial entrepreneur with a passion for creating companies that disrupt the way people live. Nick is the co-founder of Leverage and the former CEO of CalvinApp. Before making the jump to the startup technology space, Nick spent more than eight years on Wall Street as a high frequency algorithmic trader. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible.

What you’ll learn about in this episode

  • Nick’s background
  • The importance of identifying your strengths
  • Why you need to be able to delegate more
  • Why you need to give people the feeling that you’re adding value
  • Why you shouldn’t discount your services
  • Automating your systems
  • Why you need to build something scalable
  • Why you need to clear the “crap” out of the way
  • Utilizing tools to help you be more productive

How best to connect with Nick:

Feb 15, 2017

Marissa Levin has been an entrepreneur, speaker, & globally recognized growth strategist for over 20-years. Her lifetime legacy mission is to educate, equip, & empower 100 million entrepreneurs & leaders with the skillsets and mindsets they need to reach their greatest potential. As CEO of Successful Culture, Marissa helps other CEOs master the 3 most critical aspects of business growth: leadership development, strategy formulation & execution, and organizational culture assessment & improvement. She also helps CEOs select and implement highly effective advisory boards using her patented SCALE Model, which is an essential strategy for any business looking to grow exponentially.

What you'll learn about in this episode

  • Marissa’s background
  • Why you should not limit yourself
  • Why Marissa believes in the ‘oxygen mask’ analogy
  • Why you should face conflict head-on
  • Why you should be intentional with your time
  • Why you need to be true to your personal brand
  • Mastering your mindset
  • Why you need to define boundaries
  • Why you need to identify your core values, mission, and vision
  • Why you need to determine your target customer profile
  • Having a proactive mindset

How best to connect with Marissa:

Feb 14, 2017

Amy Anderson is the creator of Transformative Writing for Non-Writers, founder of Anderson Content Consulting LLC, and former senior editor of SUCCESS magazine. She's an Emmy Award-winning writer, writing coach, and speaker who has worked with clients like John Addison, Todd Duncan, John Assaraf, and Darren Hardy, as well as companies like Advisors Excel and Dell. Today, Amy has turned her years of experience toward helping experts, coaches, and consultants discover their authentic voice and write with confidence so they can build connection, inspire action, and change lives.

What you'll learn about in this episode

  • Amy’s personal story
  • Why you need to deal with your deeper wounds
  • Why freedom is the definition of success for Amy
  • Why you need to look at suffering as something you can build upon
  • The importance of freeing yourself from toxic relationships
  • Why, when you have that moment of clarity, you need to do something right away
  • Why you need to figure out what you are so afraid of
  • Why you need to be authentic & not run from who you really are  

How best to connect with Amy:

Feb 13, 2017

Sheryl O’Loughlin is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart (Harper Collins, December 2016). She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. She then went on to co-found and serve as CEO of Plum Organics. She was the Executive Director of the Center for Entrepreneurial Studies at the Graduate School of Business at Stanford University. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks.

What you’ll learn about in this episode

  • Sheryl’s background
  • Why there is a light side & a dark side to entrepreneurship
  • Why entrepreneurs all need to understand & support each other
  • Protecting your self worth
  • Putting passion & grit into everything you do
  • Finding people who care deeply about your purpose
  • Why you need to go on an epic adventure
  • Why you need to have bold humility
  • Finding a valuable, sustainable business model

How best to connect with Sheryl:


Feb 10, 2017

Mike Glauser has extensive experience as an entrepreneur, business consultant, and university professor. He is the co-founder and chairman of My New Enterprise, an online training and development company for aspiring entrepreneurs. He is also the founder and former CEO of Golden Swirl Management Company and of Northern Lights. Mike has consulted with numerous startup companies and large corporations in the areas of business strategy, organizational effectiveness, and leadership development. His clients have included Associated Food Stores, The Boeing Company, Department of Workforce Services and others. Mike is currently the Executive Director of the Clark Center for Entrepreneurship at Utah State University. He has published numerous articles in magazines and two books on entrepreneurship: Glorious Accidents and The Business of Heart. His latest book, Main Street Entrepreneur, chronicles a 4,000-mile cross-country bicycle journey he took to interview 100 successful entrepreneurs across the United States.

What you’ll learn about in this episode

  • What the future of work looks like
  • Why you should not be fearful of failing
  • Having a problem-solver mindset
  • Why you need to have a purpose behind your business
  • Why you should study other successful entrepreneurs
  • Why you need to hire ‘A’ players
  • Why you need to build a platform to reach potential customers
  • Why you need to look at your business as a portfolio of products

How best to connect with Mike:

Feb 9, 2017

John Dwyer is a marketing enigma, unique in the field. When it comes to creating sales for businesses, his thinking is refreshingly unconventional. John preaches "in a sea of sameness in your industry, you need to stand out like a beacon - and the best way to do this is by using wow factor marketing techniques". He thinks "way outside the square" and brings proven marketing ideas to the table for business owners - not the motherhood marketing waffle we all hear from many self-professed advertising experts. And let's not forget, he’s the guy who got Jerry Seinfeld out of retirement to front an Aussie bank’s advertising campaign! So, Onward Nation, if you’re looking for “NEW IDEAS” of how to attract new clients, get ready – because you’re about to get an avalanche of great marketing ideas!

What you'll learn about in this episode

  • Why everything starts & finishes with understanding sales & marketing
  • Why you need to make sure that your most important priorities rise to the top of your task list
  • Why you need to look at your most profitable target audience & then look for more people who look like them
  • Why ‘challenger’ brands should use a different form of marketing
  • The benefits of ‘wow’-ing your customers with an artificial wow
  • Why you don’t want to be selling based on price
  • Why you need to build a business based on proper marketing
  • Why you need to collect & segment data

How best to connect with John:

Feb 9, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 425.

Today, we are going to build upon the mentorship lessons, strategies, and tactics we studied together last week. I firmly believe that as a leader — mentorship — should be one of your most vital priorities. And it is through your consistent and thoughtful mentorship — that you will be able to create the culture of high-performance, of accountability, of proactivity — a culture that reflects your core values.

So if mentorship is truly a critical skill for any business owner to make mastery a vital priority — are there others?

And yes, I would argue that recruiting, interviewing, onboarding, and preparing your employees is equally as vital. As Jim Collins masterfully wrote in his book, “Good to Great,” we must have the right people sitting in the right seats on the right bus. If we don’t — no amount of mentorship you provide will be overcome the challenge of misalignment within your team. And part of being an excellent mentor is showing your team how and why making adjustments within the team is critical for the overall health and performance of your team.

But — where should you go to recruit your next rock star employees? Where can you find the A-players that we all want to have as part our respective teams?

And it may surprise you — when I recommend that you hire “A Players” — I don’t mean adding several high salaried or highly commissioned positions to your team. Instead, I am referring to the incredible and very realistic opportunity of you hiring “A Players” who also happen to be unpaid interns.

Yes, I did say unpaid interns.

Here at Predictive ROI…we have started calling it “Building our team through the draft.” Just like the great NFL teams do — they take their time — they look for the best talent in the draft — while realizing they need to have the right onboarding system in place to marinate their rookie players in the culture of the team, the values of the organization, and the vision for the future.

We do the same thing at Predictive ROI.

We have built an outstanding internship program and have provided over 22 unpaid internships over the last several years to students in their senior year of study at Purdue, Duke, Ohio State, University of South Florida, University of Northern Iowa, and many other universities throughout the country.

So…I decided to focus today’s solocast on how you can use the recipe we have created so you can recruit rock star interns to scale your team.

Why do I think this is important to share?

Because I often have conversations with business owners who don’t believe it is possible — that they will actually find interns with exceptional talent, work ethic, and a burning desire to learn. When the reality couldn’t be further from the truth.

I recently had a conversation with a marketing manager inside a company — and as is typical — the manager was responsible for everything — new content development, generating qualified leads, optimizing content, email campaigns, print collaterals materials, trade show analysis, trade show displays, PPC campaigns, coordinating all of the in-house experts for any technical writing, the blog, video production, and the dizzying list went on and on.

My word.

Toward the end of our first day together — I asked him if he had access to any interns who could provide some additional production capacity and support so he could focus more of his time toward his most vital priorities.

He quickly said no — but then went on to share some insights about their corporate culture, its view of interns, and actually needing permission to hire a full-time employee even if he only wanted to hire an intern — because they wouldn’t hire an intern unless there was a pathway to employment.

And since their operating budget was tight — no funds were available for recruiting and then paying interns.

So I asked… “What about unpaid interns?”

I then received the reaction that I have become very used to seeing or hearing when I mention unpaid internships.

A typical reaction sounds like this… “Unpaid interns? I bet you’re only be able to recruit the unmotivated…the students who are just looking to check the box off the list…they are there to do the bare minimum…and nothing more, right?”

And I suspect that has been the actual experience for most companies.

However, our experience at Predictive ROI has been a remarkable 180 degrees in the opposite direction.

Our recipe for recruiting rock star interns is outstanding and I am going to use today’s solocast to share it with you so you can apply it right away.

But before I do…I want to take this opportunity to pull back the green curtain and take you behind the scenes so you can meet some of the rock star members of our Predictive ROI team who pull all the levers regarding the day-to-day production behind Onward Nation as well as the 20 other podcasts we produce for clients.

So for Onward Nation…let me introduce you first to Katherine Bartlett — yay, Katherine! Katherine is our director of content marketing and the wizard behind all of our episodes — how they sound — and how they look on social media. She also runs point on Predictive ROI marketing and promotional work. Anything audio and visual related is all orchestrated by Katherine.

Katherine began her career at Predictive ROI as an unpaid intern. She was one of those people who raised her hand and said — “Um, I know that I am only required to do 10 hours per week for this internship. But, could I do more?” And our response was…oh my…yes, please. During her internship, Katherine was responsible and demonstrated leadership potential that as an unpaid intern — she managed 6 other unpaid interns. Yep, she is that good!

When her internship was complete…we transitioned Katherine to what we call “Super Intern” during her final semester at the University of Northern Iowa. She received a small stipend of compensation while she focused on finishing her education.

And when she graduated, she became a full time salaried employee. Katherine is a rock star!

Then there is Louie Schuth…who is in-charge of all our show notes, email campaigns, blog posts, our Twitter strategy, and LinkedIn articles.

Louie is an amazing writer and a graduate of the University of Wisconsin-La Crosse. Louie finished his unpaid internship and super internship last summer and just celebrated his 6-month anniversary as a full time member of our team.

We are thrilled to have Louie as a member of our team…because he and Katherine are cut from the exact same cloth of — “Yes, please — can I do more?”

We started Louie off with a variety of writing projects and he quickly excelled. And then he asked if he could allocate a portion of his time to WordPress and managing some of our websites.

Uh, yes please!

And he excelled there, too.

And Louie is the one who stays up late with me Tuesday nights before my solocasts air to make sure the show notes and audio file are set correctly.

Then there is the trailblazer…Jessica Zickert. Jessica finished her unpaid internship in December and is now working to complete her super internship, which will end in April when she scales to a full-time member of our team. Jessica has taken over the day-to-day editing and production of all of our Onward Nation episodes as well as assisting Katherine whenever there is a need…and…Jessica is an exceptional graphic designer.

Jessica is a rock star — just like Katherine and Louie.

And last but not least…I’d like to introduce you to Erik Jensen, our vice president of client services for Predictive ROI. He oversees our entire production team and he is now my business partner at Predictive.

I first met Erik while I was a part of the academic staff at the University of Wisconsin-La Crosse. I served at the Small Business Development Center on campus. One day, the chair of our marketing department suggested to Erik that he come see me regarding a business plan that Erik and his business partner were developing for a competition at Duke University. We met and I was blown away by his professionalism and grasp of so much detail.

Later that night — I said to my wife, “Wow…this guy is amazing — I hope some day there is an opportunity to work together on something.”

Years later…Erik became our first intern at Predictive ROI…he then became full time employee #3 as an associate…we then promoted him to engagement manager…then the leadership team…then vice president of client services.

Erik helped set the standard by which we evaluate and measure all interns.

He invested a full-time schedule toward his internship even though it wasn’t required. And that is the type of heart you are looking for, Onward Nation, in your interns.

So with that…I am going to share the complete recipe for how we recruit rock star candidates to our unpaid internship program.

Please note:

We only take students in their senior year of school. We have had positive experiences with juniors (but that is often not the case) and we have had positive experiences with interns post graduation (but that is often not the case as well).

So we decided to focus on seniors and have found them to be the most motivated, eager to learn, and hungry to gain experience because graduation is looming and so is their job search.

Ingredient #1: Define your culture with your leadership team, employees, and post a page on your website for candidates to study.

My leadership team, which consists of Katherine and Erik who I introduced you to a few minutes ago, have been studying the book Traction by Gino Wickman. Excellent book — and within one of the first chapters in the book — Gino talks about why mission, purpose, and values are so important — and how — a leader ought to go about creating and documenting it. We worked through the process and realized the following describes what we value here at Predictive ROI.

  • Proactivity
  • No ego in anything we do
  • Learning goes both ways
  • Consistent self-improvements
  • Seek first to understand
  • Create win-win-win relationships
  • We value everyone
  • We are persistent

It is important for you to share your values, talk about them often, so you are constantly marinating your team in the culture of your organization. And the perfect time to start that with your team — is — when they are interns and wanting to learn everything they can about your company.

Ingredient #2: write a position description that is in-line with your culture and post on your website.

Go here for an example:

Ingredient #3: post testimonials / social proof on your website because “A-Players” want to work with other “A-Players” — or — where other “A-Players” have worked.

“The team at Predictive ROI is incredible. They are so talented and passionate about this industry, and that really makes such a difference. I feel like I have learned much more through this internship than I ever expected. With every step of the way, I felt involved in the process and that my thoughts and ideas mattered. Through the help of some pretty great mentors, I was able to not only learn more about this industry, but was able to apply what I was learning first-hand.” — Whitney Puent

“There’s one word that comes to mind when looking to describe the Predictive ROI internship: special. Predictive ROI gives you the opportunity to do great work that has an impact. But, more importantly, at Predictive ROI you work with the greatest team you could ever ask for, a team that will have your back and guide you so that you’re better prepared for the working world, and better prepared for life. If you’re willing to put in the hard work, don’t think twice about applying for an internship with Predictive ROI. You won’t regret it.” — Louie Schuth

“Applying for an internship with Predictive ROI was the best decision I’ve made in a long time. Going into my final semester of college, I knew I wanted an internship that would allow me to hone and develop my professional skills by making impactful contributions within an organization. An internship with Predictive ROI gives you exactly that. At Predictive ROI, you are given the opportunity to work with an unbelievable team that will teach you the the tools and skills needed to be successful in your career.” — Alex Krupski

Ingredient #4: weed out B and C players by sending a pre-qualifying email with challenging thought provoking questions to each candidate.

We send the following email immediately after receiving someone’s application / resume:

[Candidate’s First Name]…thank you for your interest in our internship!

As the first step in our process…please review the following questions and email us back your thoughts for each.

Your answers to each question will give our team an opportunity to: 1) understand how we can create the right internship experience for you and ensure you learn everything you want to learn, 2) evaluate your written communication skills, and 3) assess your depth of interest in joining our team.

1. Please introduce yourself (beyond what we can learn by reading your resume) and why our internship is of interest to you.

2. Please describe the top three things you would like to learn during this internship. And we encourage you to be as specific as possible.

3. Tell us about your digital marketing experience up to this point (and if it is zero…that is okay).

4. Things we cannot teach are work ethic, commitment to teammates, integrity, and excellence. Please share an example of when you consistently demonstrated excellence in your work.

5. Please share an example of when you demonstrated integrity.

6. What are the attributes or qualities you look for in teammates?

7. How can we help support your growth and development during this internship?

This is my direct email address — please feel free to reply here.

We look forward to talking with you.

Please let me know if you have any questions or concerns.

Sincerely Yours,

Stephen Woessner
Host of The Onward Nation Podcast
CEO of Predictive ROI

Ingredient #5: conduct initial call to assess cultural fit and subject matter expertise deep dive

If the answers provided back are at our standard of excellence — I will schedule a subject matter expertise-focused phone call in order to assess:

1) cultural fit
2) depth of current knowledge.

Their current knowledge is not a deal breaker because we train and teach all we do — but it is good to have a baseline. I also make a decision — along with the candidate — on whether or not there is a good enough of a fit to move on.

Ingredient #6: conduct team interview with the candidate.

Team interview with the candidate, Katherine (former intern now our director of content marketing), Erik (former intern now our vp of client services and co-owner), Alex Krupski (former intern and now our SEO and systems specialist), and me.

Our focus during this interview is to answer any questions from the candidate about Predictive, the internship, and where the company is headed.

And we ask a lot of questions about teamwork, proactivity, independent working / thinking, etc.

Ingredient #7: make a go or no go decision — then send “Congratulations” email

Good Morning [Candidate’s First Name]…thank you again for your time yesterday afternoon!

I am excited to give you a very warm welcome to the Predictive ROI team.

Katherine, Erik, Alex, and I thoroughly enjoyed our time with you yesterday and look forward to having your contribution to the work we are all doing.

I am preparing a formal acceptance letter that will detail initial responsibilities, internship duration, etc. I will email it to you on Friday for your review and approval.

But at this point…would Monday be a good start date for you?

And would you be able to attend our 8:45 am kick-start meeting via Zoom?

Onward with gusto!

Ingredient #8: kick-off the semester long internship.

You need to treat your unpaid interns exactly as full-time members of your team and you will get a higher level of production and proactivity. And because we do that — our full time…including interns…are all held to the same standards of excellence — and we ensure excellence with a daily and weekly rhythm of accountability.

For example…we have a daily kick-start meeting at 8:45 am Monday through Friday where each person answers four questions:

  1. My three most vital priorities for the day are…
  2. What I didn’t get done yesterday but should have (not a judgement question — but an ask for teamwork)
  3. This is where I need some help
  4. I do / don’t have available time today

Take vital projects off your plate and give them to your interns — not filing projects — put them on the front lines with meaningful work. They will love you for it if you do.

You will recruit A Players — rock star unpaid interns — just like Predictive ROI and Onward Nation has if you apply these 8 ingredients.

So with that said…

I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. My direct email address is — and yes — that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email.

So please let me know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an encore interview with John Dwyer — where he will take you behind the Million Dollar wheel — a promotional strategy he created for one of his clients that added tremendous growth to their business. JD is off the charts amazing just like he was back in Episode 242. You will not want to miss JD’s encore.

Until then, onward with gusto!

Feb 7, 2017

Jake Kloberdanz is the CEO and Founder of ONEHOPE, a lifestyle brand with a world-class vineyard and winery in the heart of Napa. ONEHOPE makes a measurable impact for its charitable partners through its family of brands. Jake has been recognized by Businessweek as one of the “Top 25 under 25”, Wine Enthusiast’s “Top 40 Under 40”, and was the youngest nominee for Entrepreneur of the Year by Ernst & Young in 2009. Jake has also been featured as a speaker at numerous events including TEDx, The UN, Stanford, U.C. Berkeley, UCLA, and MIT. As founder of the ONEHOPE Foundation, he has worked with hundreds of nonprofit partners and donated over $2 million to nonprofits and helped other non-profits raise well over $20 million serving as a board member and advisor.

What you’ll learn about in this episode

  • Jake’s background
  • Why you need to write out your goals & commit to them
  • Why you should get clarity around your three must-do tasks every day
  • Why you need to listen to your body
  • The value & power of meeting in-person
  • Why you need to surround yourself with a good team of people
  • Why you need to stay true to who you are
  • Why you shouldn’t be fearful to put your name on something

How best to connect with Jake:

Feb 6, 2017

Damian Mason resigned his post in corporate America in 1994 and started his own company, Executive Entertainment, as a selling forum for his new endeavor: comedically impersonating Bill Clinton for corporate meetings. He delivered nearly 100 presentations annually and picked up a few movie credentials and TV spots along the way. Times change and so do presidents. In the mid 2000s, Damian successfully transformed himself from a political satirist to an extremely in demand agriculture and business speaker. With several years of struggle in between. Today, Damian speaks on business reinvention along with managing his farm and other investments. He helps businesses and individuals “reinvent with intent” to create the life and business of their choosing for longevity and success.

What you'll learn about in this episode

  • Damian’s background
  • Why you should focus on making whatever you’re working on better
  • Why you need to be constantly reinventing yourself
  • Why you should always be thinking about your next endeavor
  • The importance of creativity
  • Why you should always bring your clients something unique
  • Why you should do more of what you want to do and less of what you don’t
  • Always asking yourself how you can make your product better

How best to connect with Damian:

Feb 3, 2017

Laura Cheek is the Founder and Social Brander of Insperience It. Insperience It is a social branding company specializing in branding and social media management. Laura and her team help small business owners realize the power of their brand by leveraging social media with creative content and innovative strategy. Insperience It official when it opened its doors on September 1, 2016. With a solid handful of clients, Insperience It is taking the industry by storm with creative partnerships and fresh, out-of-the-box social ideas. Laura and her team believe in the power of people and looks forward to connecting and inspiring like-minded entrepreneurs.

What you'll learn about in this episode

  • Laura’s background
  • Why you need to plan your week & prioritize your most important tasks
  • The tools that Laura uses to keep herself organized
  • Why you shouldn’t underestimate the power of a consistent routine
  • Why Laura begins her day with quiet time
  • Why you shouldn’t give in to the road of least resistance
  • Why you need to “keep it simple stupid”
  • Why you need to be able to break down your ideas into the simplest form
  • The power of self-awareness

How best to connect with Laura:

Feb 2, 2017

David Arison leads Global Relations for Arison Investments and The Ted Arison Family Foundation, and serves on two major boards at the Arison Group, a global business and philanthropic group operating in 40 countries across five continents. As part of the senior executive team of an established multi-generational family, David’s position centers on representing the Arison family’s shared legacy and values, which stem from the vision of Doing Good. This long-term vision is at the core of The Doing Good Model that he shares worldwide. This unique values-driven model is implemented across the Arison Group’s companies and organizations to create positive impact on all levels – social, environmental, and economic.

What you’ll learn about in this episode

  • David’s background
  • Why you should pick people that are much smarter than yourself to run the business for you
  • Why you need to lead with your values and your vision
  • Why you need to trust yourself and listen to your intuition
  • Interfering with the business vs. creating value for the business
  • The value of looking at everything as a learning process
  • Why you need to be able to adapt and continuously learn

How best to connect with David:

Feb 1, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner and welcome to this week’s solocast…Episode 420. My hope for you is that your week has started off with some excellent momentum, that you are checking your vital priorities off your list, that your daily work has revolved around your vital functions, and that you are measuring your activity with the right vital metrics…and that everyone on your team is following your lead — your tangible example — as they witness your level of commitment to excellence in accomplishing what you set out to accomplish.

Each and every day — whether we acknowledge this reality or try to ignore it — or run from it — we we are mentoring everyone around us each day. We are mentoring when we are having a bad day — and we are mentoring when we are having a great day. In my opinion, mentorship — giving and receiving — is one of the most vital priorities for successful business owners. And here at Predictive ROI…my team and I strive to be the best we can possibly be — to study mentorship — to continually learn — to watch other great mentors to uncover how they do their best work — and then apply those same strategies into our business to accelerate our performance.

My team and I are in continuous learning mode…that is one of the reasons why I started our Onward Nation podcast…to take our education to a completely new level — to learn from the best of the best — and it has definitely delivered. We also look to attend workshops, seminars, lectures, study books as a team, and invest a great deal of time toward one-on-one mentorship.

So when Drew McLellan, top dog at the Agency Management Institute, and three time alum here at Onward Nation, recently let my leadership team and I know about a workshop he was hosting that would focus on managing the Millennial workforce — but more specifically — the workshops would dive deep into mentorship strategies that could be applied across all generations — we were all in!

It was easy to see that the workshop would be an opportunity for us to take our mentorship capability onward to a completely new level.

And that is exactly what happened.

So for today’s solocast — I am going to share several of the biggest, most tangible takeaways from the workshop. I am going to pass them on to you in full transparency so you can apply them with your team straightaway.

But before I do…I want to introduce the instructor of the workshop and creator of the curriculum. His name is Mitch Matthews. You may remember Mitch and the wisdom he shared during Episode 94 of Onward Nation when he shared the powerful lesson of “Be interested — not interesting”.

Mitch is also a keynote speaker, a success coach, and a best-selling author. His podcast, “DREAM. THINK. DO.” is at the top of the iTunes charts and he has worked with leaders and teams from organizations like NASA, Disney,, and the Principal Financial Group. Plus, Mitch speaks on college campuses around the country. He’s passionate about helping entrepreneurs and leaders to dream bigger, think better, and do more of the stuff they were put on the planet to do.

Let me tell you, Onward Nation…being in the classroom as one of Mitch’s students — as opposed to interviewing him for our show — was like experiencing a whole…new…level of AWESOME!

What my leadership team and I learned from Mitch will take our mentorship and leadership here at Predictive to a completely different level.

Mitch and his curriculum were transformational — and I don’t use the “transformational” word lightly at all.

Our time with Mitch was so transformational that I am going to share some of my biggest takeaways with you this morning — during this solocast — so you can immediately take what we learned — and apply it directly into your mentorship sessions with your team.

You will then see the results like what we are seeing here at Predictive.