Good Morning…and welcome to another episode of Onward Nation. I’m Stephen Woessner, CEO of Predictive ROI and your host. If you’ve been listening to Onward Nation for a while now — I’d like to start off with a big thank you.
My team and I appreciate all of your support and all of your feedback. You help us get better each and every day.
And if you’re new to Onward Nation — thank you for joining me. It is great to have you here — and of course I’m biased — but I think you pick a great episode to start off with.
Today’s episode is going to be a solocast — just you and me exploring a topic with some real depth. And the idea for this topic — and actually the ideas for my next several solocasts — came from some feedback from you, Onward Nation.
Some of our listeners reached out and asked me to take the conversation deeper around cornerstone content, what it is, how to create it, and how to monetize it.
So that is what I’m going to do over the next month or so…to help set a practical and tactical foundation around cornerstone content and your thought leadership so you can take it and apply it right away in 2019.
But before we get into the strategy around creating content and how to monetize it – I am going to use today’s solocast to explain why you and your thought leadership cannot afford to be seen as a one trick pony.
Okay — so what do I mean by one trick pony?
Listen to today's episode to find out, and you can find the full show notes here.
Lorraine Ferguson is a dynamic trainer and coach who accelerates growth in companies by focusing on the right behaviors, attitudes and techniques that drive success. Ferguson has brought the Sandler Selling System to hundreds of selling professionals and businesses. Companies and individuals have transformed their business development ability by working with Ferguson.
Zachary Beach grew up in central Massachusetts but relocated to Newport, Rhode Island when he graduated from college. After graduating from college, he had no idea what he wanted to do; the only thing he knew was that he didn’t want to be an employee. That word just makes Zach feel trapped. He decided to bartend and become a personal trainer for the time being while he decided what he wanted to do and soon realized that he was burning the candle at both ends, working late nights and early mornings, and he knew there was a better way.
At age 25 Zach decided to jump into the family real estate business. It was one of the first big risks he took in his life. The business at the time was small and nothing was guaranteed. Plus he knew absolutely nothing about real estate and was as green as green could be. Fast forward almost 3 years later and he is a partner and buys all the properties that come through their personal buying and selling entities. He went from bartender to million dollar business owner in just under 3 years.
After their family investment company grew their coaching company began growing as well. Zach now coaches associates and students around the country. Their mission is to empower individuals and families to create the life of their dreams and he believes they are doing just that. At this time they buy and sell roughly 10 plus properties a month around the country.
Biggest Business wins: Zach completed an owner financing deal on a property that is worth over a million dollars. He purchased it for $940,000 with principal only payments of 2500 per month. The house is worth over a million dollars and they have multiple exit strategies that will equal over $200,000 in profits.
Biggest Personal Win: Besides marrying the girl of his dreams and having his beautiful baby boy, Zach was able to buy an amazing home overlooking the water with beach rights on terms. He purchased it on a lease purchase with $5,000 down and is getting $1,000 off the principle every month. This significantly reduces the amount that he will need to bring to the table when he gets a traditional loan.
Biggest Challenge: From the age of 14-20 years old, Zach was either using or addicted to drugs. He lost a best friend, multiple other friends, and a father to drug abuse. He was able to climb out of that hole by feeding his mind and body with positive food. He became very interested in personal development and constantly works on himself. Zach is also a huge advocate for health and fitness and has to work out or be active 5-6 days a week and has built his morning routine around that.
Leif and Erin are the co-founders and CEOs of FREY, the modern lifestyle brand shaping the clothing care experience. They began FREY after they attended college and were introduced to the task of doing their laundry and quickly found themselves underwhelmed at the products available for consumers. After months of arduous research, they started a Kickstarter campaign and began filling orders from their basement. Since then FREY has evolved to become much more than detergent and is now a full clothing care line.
Michael Rosenblum is one of Chicago’s most successful residential real estate brokers, having generated career sales of over $400 million. Nationally, he’s been inducted into the Berkshire Hathaway Hall of Fame and is consistently ranked in the top half, of 1% of 46,000 real estate brokers in the Berkshire Hathaway HomeServices network. In a career spanning three decades, Rosenblums collaborative style and integrity have also earned the abiding loyalty and admiration of his clients and colleagues within the industries of media and real estate. Born in Dallas, Texas and raised in the Washington D.C. area, Rosenblum studied business administration at the University of Missouri (Columbia). After graduation, he moved to Chicago to live Happily Ever Always which is the title of his first book.
Maxwell Cohen is currently 27 years old. As founder and CEO of Peel Away Labs, Inc., Maxwell is part of a true entrepreneurial family. All of the Cohen children were expected to have started a business by the time they turned 26. Maxwell started his company while a student at the University of Arizona where in 2013 he earned a B.S. in Environmental and water Resource Economics.
Maxwell is the founder and CEO of Peel Away Labs, the innovative start-up company that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. While attending the University of Arizona, Cohen observed students were not changing their bed sheets because stripping the bed, doing the laundry and remaking the bed were such a hassle. He also noticed his grandparents were struggling to change their own fitted sheet. Realizing this was a challenge for multiple life stages including parents of toddlers, Cohen knew there had to be a better way. As a result, he created the patented solution, Peelaways, enabling consumers or health professionals to simply peel away the top layer to reveal a clean sheet below in seconds.
Today, Cohen has secured major retailers and distributors worldwide, including consumer retailers Walmart, Amazon, BedBathandBeyond.com, BuybuyBaby.com, and Zulily, and hospital distributors Cardinal Health and McKesson. Cohen has also appeared on ABC’s Shark Tank in 2015. Peelaways are now being distributed internationally to address issues such as the water shortage in South Africa.
Christine Comaford is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of billions of dollars in new revenue and company value for her clients.
Cheryl Bachelder is a passionate, purpose-led business leader — the former CEO of Popeyes® Louisiana Kitchen, Inc. Cheryl is known for her crisp strategic thinking, a franchisee-focused approach, and superior financial performance. Guided by the servant leadership thinking of Robert Greenleaf, she believes highly caring, collaborative leaders with big ambitions for the enterprise, not themselves, generate the conditions for people to perform their best work.
Cheryl served as CEO of Popeyes® Louisiana Kitchen, Inc., a NASDAQ traded company with over 2,600 restaurants in 26 countries, from 2007 to 2017. The story of Popeyes success is chronicled in her book, Dare to Serve: How to drive superior results by serving others. During her tenure, Popeyes stock price grew from $11 to $61, at which time the board sold the company to Restaurant Brands International Inc. for $1.8 billion dollars or $79 per share in March 2017.
Cheryls earlier career included brand leadership roles at Yum Brands, Dominos Pizza, RJR Nabisco, The Gillette Company and Procter & Gamble.
Cheryl is a director and compensation committee chair at Pier 1 Imports, Inc. (PIR). She sits on the advisory board of Procter & Gamble’s franchising venture, Tide Dry Cleaners. She is a member of C200, an organization that fosters, celebrates and advances women’s leadership in business.
Cheryl holds a Bachelors and Masters of Business Administration degree from the Kelley School of Business at Indiana University. She is married 36 years to Chris Bachelder and they have three grown daughters, two terrific sons-in-law, and three handsome grandsons. Cheryl and Chris reside in Atlanta, Georgia and attend Buckhead Church. They are avid learners, fans of the classical education movement, and can always be found reading a good book!
Sarah Noked is an MBA graduate, Certified Online Business Manager and Digital Marketing Strategist with more than 10 years business experience in the online world. With her stellar team of OBMs, they help their clients stay on track for growth and development. They do this by managing their projects, teams, operations, automation, and launches. In turn, their clients gain the much needed time to focus on their big picture, revenue-generating ideas. Everyone wins!
When she’s not working in the agency and with 6 to 7 figure entrepreneurs scaling their businesses, she’s helping other VAs and OBMs realize their worth and potential to scale and grow profitable teams and businesses. As a Certified OBM Trainer, Sarah trains and certifies fellow OBMs in the online business industry.
Kwame Christian, Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute where he puts on workshops designed to make difficult conversations easier. As an attorney and mediator with a bachelor of arts in Psychology, a Master of Public Policy, and a law degree, Kwame brings a unique multidisciplinary approach to the topic of conflict management and negotiation.
His TEDx Talk, Finding Confidence in Conflict, was viewed over 24,000 times in 24 hours and was the most popular TED Talk on the topic of conflict of 2017. He also hosts the top negotiation podcast in the country, Negotiate Anything. The show has been downloaded over 350,000 times, has listeners in 181 different countries.
Evan Hackel is the creator of the concept and the author of “Ingaging Leadership”. He’s a successful business owner who has started more than 10 companies and is recognized as a thought leader, speaker, and author on leadership. One of his signature achievements was turning around a bankrupt business in four years and more than doubling system-wide sales to exceed $2 billion. He is also Founder and Principal of Ingage Consulting, a consulting firm headquartered in Woburn, Massachusetts.
Bryan Miles is CEO & co-founder of BELAY. A leading US-based, virtual solutions company, BELAY has over six hundred team members all working from home, remotely. BELAY has graced the Inc. 5000 list three times and was awarded the number one spot in Entrepreneur Magazine’s Best Company Culture. BELAY provides virtual assistants, bookkeeping, copywriting, and webmaster services to leaders and fast-paced organizations. BELAY’s services equip leaders and organizations with the ability to climb higher when and where they need it most. BELAY’s vision is to help clients achieve their vision.
Joyce Bone, MBA equips other achievers in skyrocketing their financial results through her guidance as a speaker, podcast host of the Anxiety-Free Selling show, author of Millionaire Moms, sales coach and business consultant. She is also active in real estate as both an investor and licensed agent.
At age 28 as a former stay-at-home mom, Joyce co-founded and led EarthCare, an environmental company traded on NASDAQ achieving $125 million annual revenues. She has raised over $65 million dollars and has pitched investors nationally and internationally including Sweden, India and Canada. Since that time, she has successfully helped other companies and individuals learn to influence and sell in a more productive and empowering way.
Past clients range from Fortune 500s to, “Eat What You Kill” (1099) sales professionals in the real estate, financial services, insurance, mortgage, and direct marketing sectors, to small business owners including IT and CPG companies.
As an entrepreneur, she is nationally recognized for her business acumen. Featured on CNBC’s The Squawk Box, and in Kiplinger, Money, Woman’s Day, Forbes, Atlanta Business Chronicle, and a host of other media outlets, Joyce is who the media often turn to for sound business advice.
Our special encore guest today is Michael Stallard. Michael is a former Wall Street executive who left the Street 15 years ago to found the Connection Culture Group, a leadership training firm and focuses on improving workplace cultures. He’s a keynote speaker and expert on how effective leaders boost human connection in cultures to improve the health and performance of individuals and organizations. Michael is also the author of two books, “Connection Culture” and “Fired Up or Burned Out.” Now…you may remember Michael and the wisdom he shared during Episode 794 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during his previous interview…I highly encourage you to add Episode 794 to your list of vital priorities.
In the fifth grade, Robert Rose’s teacher sent him home with a note that said Robert likes to tell stories. Well, as it turns out, she was right. Robert is the founder and Chief Strategy Officer of The Content Advisory, the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. Hes provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation and UPS.
Daniel Gefen is the founder of Gefen Media Group — a done-for-you podcast booking service that helps inspiring authors sell more books by getting them booked as guests on relevant podcasts. He’s the best-selling author of The Self Help Addict and the top-rated podcast host of The Daniel Gefen Show and Can I Pick Your Brain. Daniel has been featured in major publications including Forbes and Inc. and has been a guest on over 50 podcasts.
Elise Keith is the founder and meeting maven for Lucid Meetings — an online meeting platform that helps teams run highly productive meetings. She’s also the best-selling author of Where the Action Is: The Meetings That Make or Break Your Organization.
John Fairclough is the President and Founder of The Resicom Group which helps retailers optimize the way they improve and maintain their store environment. Under his leadership, the company has evolved from a local construction company into an international provider of facility maintenance and construction services. Now John enjoys sharing his story to inspire others.
Our special encore guest today is Sue Hawkes. Sue’s first interview aired as Episode 826 just a few weeks ago. And I typically don’t invite a guest back for an encore so quickly — but — during our post-interview chat — I knew I had to invite Sue to come back right away because our first discussion was so helpful and off-the-charts amazing. We dug into imposter syndrome, how it creeps in, and how we as business owners tend to chase perfection — and on the surface — that’s fine and dandy — but we also need to realize that perfection is just an illusion and there are some keys to maximizing success.
Good Morning, Onward Nation — it’s Saturday, December 1, 2018 as I sit down to record this solocast. And I have to say — I’m so fired up for 2019 to get here. I’m fired up because for the first time in Predictive ROI’s history — we have given the coming year a theme and are building a strategy around that theme.
2019 is going to be the year of “Doubling Down” at Predictive ROI.
So I’m going to do something in today’s solocast that I have never done before. I’m going to take you way, way, way behind the curtain at Predictive to share how we’re going to Double Down in 2019.
But to be clear — this solocast is not a Predictive ROI commercial. Instead, I’m going to share insights into our plans, our concerns, our vulnerabilities, where we think we can be more helpful, and our strategy so you can take this episode and perhaps the lessons we have learned along the way might also be helpful to your team, too.
More specifically…I will take you inside how we’re doubling down on:
After you listen to the solocast, please remember that we all have the same 86,400 seconds in a day. Our time here is a gift from God. How you use your time – how you apply your abundance of gifts and talent is your gift back to God.
So make 2019 the year you double down on your intensity and the abundance will be around the corner.
Make 2019 your year – the year you Double Down!
Brett Gilliland is Co-Founder and CEO of Elite Entrepreneurs, which specializes in helping 7-figure business owners with the knowledge, tools, and processes they need grow to $10 million and beyond. He’s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum alongside CEO Clate Mask and building the Elite business.
Emily Hirsh is an industry-leading Facebook ad manager and sales funnel strategist who has built an expert team of top-level professionals to help entrepreneurs grow their businesses using proven social media sales strategies and creativity that converts.
Gary Melling is the President and CEO of Acquired Insights, which is an artificial intelligence and machine learning company bringing new and disruptive, cross-industry, cross-functional solutions to market. His expertise has been referenced by organizations and clients such as NASA and the US Federal Reserve Bank. Gary has over 40-years of experience working in classified military defense systems, global enterprise management consulting, corporate transformations and turnarounds, business systems integration, and predictive analytics.
Mike Banks is the COO of Fund & Grow, providing financial and strategic advisory services to business owners and real estate investors. They help their clients obtain unsecured funding with creative 0% interest business credit lines. Fund & Grow handles all of the time-consuming work of establishing and building business credit for their clients, including developing new financial relationships, as well as structuring all legal agreements and authorizations required before beginning the credit building process.
Our special encore guest today is Justin Copie. Justin is the CEO of Innovative Solutions and is leading a bold move forward — instilling growth in employees and inspiring change well beyond the four walls of Innovative. Yes…the 80 people working at Innovative don’t work for him — he works for them. As CEO and leader, Justin provides safety and direction, safety in voicing opinions, trying new things, failing, and direction in where to go on the path to success. Now…you may remember Justin and the wisdom he shared during Episode 584 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during his previous interview…I highly encourage you to add Episode 584 to your list of vital priorities.