You may have heard me recently talking about point-of-view (POV) — why it is so important — and what can happen to a business if the owner doesn’t get serious about defining it — and building a strategy around it.
Without a clearly defined POV, you will not be able to attract or retain the clients and prospects you want — and your biz dev strategy will suffer as a result.
But...if you and your team do the hard work to gain clarity around your POV...why you do what you do...who you do it for...and for whom you don’t do it for...you will be able to attract the clients and prospects to your business who are exactly aligned with the sweet spot of your business.
Originally, I considered making today’s episode a solocast -- where it would be just you and me exploring a topic without a guest. But — I changed my mind because I wanted you to have the benefit of getting some additional perspectives on this very critical topic...and I wanted you to get the perspectives from someone who has a real depth of knowledge not only in point-of-view and why it matters, but in business development, and in branding.
So my guest for today’s episode is Drew McLellan. You may remember Drew from several other Onward Nation episodes -- in fact...this is Drew’s 5th visit to Onward — more than any other guest.
Drew is one of my most influential mentors -- and -- he works in the trenches with my leadership team and me helping us build and scale Predictive ROI. Without a doubt...his insights, knowledge, and wisdom have been critical to our success over the last five years.
Drew is the CEO at Agency Management Institute and has owned and operated his own marketing agency over the last 23 years. He has written two books and has been featured in the New York Times, Forbes, Entrepreneur, Fast Company, and Fortune Small Business. The Wall Street Journal called Drew’s blog “One of the 10 blogs every entrepreneur should read.”
Connor Gillivan is the co-founder and Chief Marketing Officer of FreeeUp.com — the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development and design. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com — a blog where he shares industry insights on lessons he’s learned in growing his first Amazon business and FreeeUp.com.
Our special encore guest today is Nick Sonnenberg. He is a serial entrepreneur with a passion for creating companies that disrupt the way people live. Nick is the co-founder of Leverage and the co-author of the book “Idea to Execution”. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible. Now...you may remember Nick and the wisdom he shared during Episode 431. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 431 to your list of vital priorities.
Tom Carmazzi is the CEO of Tuthill Corporation, a privately held and 4th generation manufacturer of industrial products. His role is to bring to life the COMPASS of the corporation. The COMPASS is Tuthill’s version of a vision and mission statement, however, it is radically different from the norm. Their version is all about “ALIVENESS” with a “Purpose to Wake the World.” This HUGE undertaking requires a culture where folks want to live into their full potential not only for the company, but for their families, their communities, and the world.
Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.
John Lincoln is the Co-founder and CEO of Ignite Visibility, a leading digital marketing agency that was ranked as the 698th fastest growing private company in America on the Inc. 5000 list in 2017. He’s also a digital marketing teacher at the University of California San Diego and author of the book, “Digital Influencer: A Guide to Achieving Influencer Status Online.” John has worked with hundreds of companies, ranging from startups to household names, and has won awards in search engine optimization, conversion rate optimization, analytics and social media. He’s also been featured on Forbes.com, Entrepreneur.com, and Inc.com.
Jeanne Bliss is the President of CustomerBliss, where she guides C-Suite and Chief Customer Officers around the world on earning business growth by improving customers’ lives. She pioneered the role of Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker, and Allstate where she drove achievement of 95 percent loyalty rates. Jean is a sought after speaker and thought-leader, co-founder of the Customer Experience Professionals Association, and the author of three best-selling books, including the newly released, “Would You Do That To Your Mother?”
Racheal Blackmore is the Founder and CEO of Blackmore Marketing Solutions, working with a limited number of clients to explode their brand, voice, and story through what she calls the omni-present digital footprint. She’s a successful copy and content writer specializing in brand recognition and digital marketing. Over the past 10 years, Racheal’s owned and managed businesses as well as ghost written for hundreds of companies, bloggers, and solopreneurs.
Our special encore guest today is Sheryl O’Loughlin. She is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks. Now...you may remember Sheryl and the wisdom she shared during Episode 428. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 428 to your list of vital priorities.
Lane O’Bryon is the president and founder of Capital Connection, providing access to the best sources of real estate capital. He’s been active in the lending industry for over 17 years and has successfully helped thousands of his clients fund both residential and commercial transactions. Lane has also coached, mentored, and trained hundreds of finance brokers on the secrets of the top producers.
Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change” - a motivational guide for success in a continually changing business environment that transcends generations and professions.
James Whittaker is the author of the newly released book “Think and Grow Rich: The Legacy” and co-executive producer of the film of the same name. With a diverse entrepreneurial background, he’s launched successful companies and products across a range of industries. James has also interviewed more than 100 of the world’s leading athletes, entrepreneurs, and business leaders to unlock their secrets to success. His mission is to share the success habits of high performers to give people of all backgrounds the tools to take ownership of their financial, physical, and mental health.
Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.
Ray Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal’s corporate customers span the finance, utility, technology, and retail sectors and their government clients include defense, intelligence, and civilian agencies. He is also author of the newly released book, “Digital Resilience: Is Your Company Ready for the Next Cyber Threat?”
Mike Robbins is the author of four books, including his latest, “Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance.” He's a former professional baseball player, sought-after keynote speaker, and thought-leader whose been working with Fortune 500 companies for the past 17 years - helping leaders, teams, and organizations thrive. Mike’s clients include Google, Wells Fargo, Microsoft, eBay, and many others.
Today on Onward Nation we're going to be talking about the topic of how to monetize content. It’s a big topic -- and to do it justice -- it needs to be sliced and diced into smaller bite-sized pieces.
Go here for full show notes: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-77/
Brett Gilliland is founder and CEO of Elite Entrepreneurs, which specializes in helping business owners who are running companies that generate a million dollars or more in annual revenue by giving them the knowledge, tools, and processes they need grow and scale to $10 million and beyond. He’s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum alongside CEO Clate Mask and building the Elite business inside of Infusionsoft.
To access and download the “Stages of Small Business,” just go...
For more information about the Elite Forum...
Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.”
Judith Humphrey is the founder of The Humphrey Group, a premier leadership communications firm. She is a communications expert whose business teaches global clients how to communicate as confident and compelling leaders. Judith is the author of three books including the upcoming “Impromptu: Leading in the Moment”, an acclaimed speaker, and a columnist for Fast Company. And in 2012, Judith was the recipient of the prestigious YWCA Women of Distinction Award for Entrepreneurship.
Al Harris was a founding partner of the Chicago law firm of Ungaretti & Harris, which in 2015, merged with the national law firm of Nixon Peabody. At Ungaretti & Harris, he served for many years as managing partner and then as a member of its Executive and Compensation Committees. Al is co-author with his wife, Andie Kramer, of the book Breaking Through Bias: Communication Techniques for Women to Succeed at Work, which was named one of the best business books of 2016 by Women@Work. He is also the co-author of over 150 articles and blog posts on promoting diversity and overcoming stereotypes and biases.
Stephanie Chandler is the Founder and CEO of the Nonfiction Authors Association - an educational community for experienced and aspiring writers. She is the author of several books including “Own Your Niche” and “The Nonfiction Book Marketing Plan.” Stephanie has been featured in Entrepreneur and BusinessWeek and is also the Founder of the Nonfiction Writers Conference - an annual event held entirely online and this year scheduled for May 2nd through the 4th.
Our special encore guest today is David Burkus. He is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His forthcoming book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections. It can be pre-ordered right now on Amazon. His TEDx talk, Why you should know how much your coworkers get paid, has been viewed over 1.8 million times. He is a regular contributor to Harvard Business Review. Now...you may remember David and the wisdom he shared during Episode 338. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 338 to your list of vital priorities.
Colin Sprake is the owner and lead trainer at Make Your Mark Training and Consulting, founded with a passion to assist entrepreneurs in realizing their full revenue and profit potential and doing it with heart. His business philosophy coupled with his results-driven business success system of live events, group accountability programs, and online trainings have created a vibrant, mutually supportive community of over 60,000 entrepreneurs across Canada and now the United States. Colin is a #1 best-selling author of four books, including Entrepreneur Success Recipe Book and is also the host of the top-rated podcast, MYM Your Business: The Brutal Truth.
Good Morning Onward Nation…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. Welcome to Episode 729, which will be solocast — with a twist. If you have been listening to the show for a while now, you know that from time-to-time I change up my solocast recipe and I share an episode where I was a guest of another business owner on his or her podcast.
And I do this from time-to-time because my goal is always to be helpful to you — provide some key insights, some strategies, some new perspectives, some helpful advice or recommendations. And as much as I love going deep into a particular topic during one of our traditional solocasts…sometimes the questions asked by another host are awesome and the overall conversation would also be helpful to you, Onward Nation.
And that is what I am going to share with you this morning. My good friend, Leanne Pressly, a two time guest here at Onward Nation, invited me back from an encore interview for her show called, The Business of Craft.
I was eager to share this with you because Leanne asked me some detailed questions about how to drive revenue and make money from podcasting. You may find the strategies along with the step-by-step recipes I shared with Leanne to be helpful.
Leanne and I also go down the path of mistakes business owners need to avoid if they decide to launch a podcast as part of their cornerstone content strategy.
We even cover specific equipment and the minimal amount of tech a business owner needs to master in order to have successful podcast out in front of their business. Because being successful with your own show, Onward Nation, is less about the microphone and much more about your content strategy, who you are looking to serve, how you serve them, how you will be helpful to your audience, and then ultimately, how your podcast will drive biz dev for your company.
Which is why Leanne and I worked our way through the top three monetization strategies that my Predictive ROI team help clients get into place — and how you can do the same for your business.
And last but not least…Leanne and I confront some of the biggest obstacles to success with FEAR being the most paralyzing. Onward Nation, FEAR is nothing more than the imposter syndrome trying to rear its ugly head — so don’t let it. Leanne and I give you some tips on how to break past this obstacle.
Okay…one last thing before we dive into the discussion with Leanne…our first YouTube video will air on Thursday, May 3rd — it is in our airing schedule — we have been collecting the final footage over the last couple of weeks while we have been in Austin, Seattle, and San Diego working on-site with some of our Predictive clients as well as a couple of speaking engagements.
I am very excited to share Episode 1 of our YouTube series with you on Thursday, May 3rd — stay tuned.
Okay…now let’s dive into the conversation with Leanne Pressly and me on her show, the Business of Craft.
Our special encore guest today is Scott Beebe and he is the founder and head coach of MyBusinessOnPurpose.com and the host of the “Business On Purpose” podcast. He liberates Small Business owners from the chaos of working IN their business and helps to get their lives back by articulating and implementing intentional Vision / Mission / Values, Systems, and Processes. Now...you may remember Scott and the wisdom he shared during Episode 521. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 521 to your list of vital priorities.