Shannon Adkins is the President and CEO of Future State, a consulting firm that works with companies and their leaders to help them realize their “Future State” and remain productive inside a constant state of change. In 1996, she started working for a small company, Tech Prose, where she successfully started the web division. Shannon worked for numerous startups and tech companies before returning to Tech Prose, where she helped to revive the company. The changes led to a doubling in revenue in 24-months, new offerings, new clients, new leaders, and a new name, Future State, where she has served as the CEO since 2015.
Chip Franks is the co-founder of JoeVolunteer— a philanthropic company that connects people who need help with people who want to help…by using an app that’s like Uber for volunteers. He was also a successful real estate broker, having owned a residential real estate and property management company with 20 agents and a staff of 10, which he sold in March 2017 following a stroke. After selling his company, Chip wrote his first book, "Life Lessons from Dad: 101 Ways to Get More From Life”.
Our special encore guest today is Bill Troy. He is an Inc. 500 CEO who helps global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” Now...you may remember Bill and the wisdom he shared during Episode 597. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 597 to your list of vital priorities.
Our special encore guest today is Tim Fargo. He is a successful entrepreneur, speaker, and investor and founded investigative business firm Omega Insurance Services in 1996 with a credit card, grew it to over 300 employees, and sold it in 2003 for $20 million. He is now the President and CEO of socialjukebox.com — a social media content management system he developed and designed. Tim is also the author of Alphabet Success — Keeping it Simple. My Secrets to Success. Now...you may remember Tim and the wisdom he shared back in Episode 63 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 63 to your list of vital priorities.
Anese Cavanaugh is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the founder and creator of the Intentional Energetic Presence Method, an advisor and thinking partner to leaders and organizations around the world, and author of Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives. In addition to appearing in publications like Harvard Business Review, The Huffington Post, and the NY Times, and she writes regularly for Inc.com in her column “Showing Up”. And...she is currently working on her next book due out this year.
Our special encore guest today is Scott Dubois. He is the co-founder of Pidalia, a digital agency in Boston, that provides clients with solutions to their challenges in advertising, software design, and business process management. Scott specializes in media selection, campaign strategy, and analytics and applies his knowledge of business processes through consultation with clients. Scott is also an internationally recognized speaker on the topics of marketing strategy, user engagement, and cross-media communications. Now...you may remember Scott and the wisdom he shared during Episode 526. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 526 to your list of vital priorities.
Dr. John Johnson is the President and CEO of Edgeworth Economics, one of the most prominent economic consulting firms in the world. He uses econometrics and economic theory to develop careful analyses in a wide range of antitrust, labor and employment, class action and damages-related matters. He writes and presents on economic topics related to litigation, including several highly-cited papers on rigorous analysis in antitrust class actions. Dr. Johnson is also the author of EVERYDATA: The Misinformation Hidden in the Little Data You Consume Everyday. Now...you may remember John and the wisdom he shared during Episode 344. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 344 to your list of vital priorities.
Duane Brown is the founder and head of strategy for Take Some Risk, Inc., a performance marketing agency working with startups and brands to discover what is not working, convert traffic they have or improve and scale what is already working. He has over 11-years of digital marketing and branding experience working with clients including ASOS and Cineplex.
You may have heard me recently talking about point-of-view (POV) — why it is so important — and what can happen to a business if the owner doesn’t get serious about defining it — and building a strategy around it.
Without a clearly defined POV, you will not be able to attract or retain the clients and prospects you want — and your biz dev strategy will suffer as a result.
But...if you and your team do the hard work to gain clarity around your POV...why you do what you do...who you do it for...and for whom you don’t do it for...you will be able to attract the clients and prospects to your business who are exactly aligned with the sweet spot of your business.
Originally, I considered making today’s episode a solocast -- where it would be just you and me exploring a topic without a guest. But — I changed my mind because I wanted you to have the benefit of getting some additional perspectives on this very critical topic...and I wanted you to get the perspectives from someone who has a real depth of knowledge not only in point-of-view and why it matters, but in business development, and in branding.
So my guest for today’s episode is Drew McLellan. You may remember Drew from several other Onward Nation episodes -- in fact...this is Drew’s 5th visit to Onward — more than any other guest.
Drew is one of my most influential mentors -- and -- he works in the trenches with my leadership team and me helping us build and scale Predictive ROI. Without a doubt...his insights, knowledge, and wisdom have been critical to our success over the last five years.
Drew is the CEO at Agency Management Institute and has owned and operated his own marketing agency over the last 23 years. He has written two books and has been featured in the New York Times, Forbes, Entrepreneur, Fast Company, and Fortune Small Business. The Wall Street Journal called Drew’s blog “One of the 10 blogs every entrepreneur should read.”
Connor Gillivan is the co-founder and Chief Marketing Officer of FreeeUp.com — the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development and design. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com — a blog where he shares industry insights on lessons he’s learned in growing his first Amazon business and FreeeUp.com.
Our special encore guest today is Nick Sonnenberg. He is a serial entrepreneur with a passion for creating companies that disrupt the way people live. Nick is the co-founder of Leverage and the co-author of the book “Idea to Execution”. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible. Now...you may remember Nick and the wisdom he shared during Episode 431. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 431 to your list of vital priorities.
Tom Carmazzi is the CEO of Tuthill Corporation, a privately held and 4th generation manufacturer of industrial products. His role is to bring to life the COMPASS of the corporation. The COMPASS is Tuthill’s version of a vision and mission statement, however, it is radically different from the norm. Their version is all about “ALIVENESS” with a “Purpose to Wake the World.” This HUGE undertaking requires a culture where folks want to live into their full potential not only for the company, but for their families, their communities, and the world.
Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.
John Lincoln is the Co-founder and CEO of Ignite Visibility, a leading digital marketing agency that was ranked as the 698th fastest growing private company in America on the Inc. 5000 list in 2017. He’s also a digital marketing teacher at the University of California San Diego and author of the book, “Digital Influencer: A Guide to Achieving Influencer Status Online.” John has worked with hundreds of companies, ranging from startups to household names, and has won awards in search engine optimization, conversion rate optimization, analytics and social media. He’s also been featured on Forbes.com, Entrepreneur.com, and Inc.com.
Jeanne Bliss is the President of CustomerBliss, where she guides C-Suite and Chief Customer Officers around the world on earning business growth by improving customers’ lives. She pioneered the role of Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker, and Allstate where she drove achievement of 95 percent loyalty rates. Jean is a sought after speaker and thought-leader, co-founder of the Customer Experience Professionals Association, and the author of three best-selling books, including the newly released, “Would You Do That To Your Mother?”
Racheal Blackmore is the Founder and CEO of Blackmore Marketing Solutions, working with a limited number of clients to explode their brand, voice, and story through what she calls the omni-present digital footprint. She’s a successful copy and content writer specializing in brand recognition and digital marketing. Over the past 10 years, Racheal’s owned and managed businesses as well as ghost written for hundreds of companies, bloggers, and solopreneurs.
Our special encore guest today is Sheryl O’Loughlin. She is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks. Now...you may remember Sheryl and the wisdom she shared during Episode 428. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 428 to your list of vital priorities.
Lane O’Bryon is the president and founder of Capital Connection, providing access to the best sources of real estate capital. He’s been active in the lending industry for over 17 years and has successfully helped thousands of his clients fund both residential and commercial transactions. Lane has also coached, mentored, and trained hundreds of finance brokers on the secrets of the top producers.
Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change” - a motivational guide for success in a continually changing business environment that transcends generations and professions.
James Whittaker is the author of the newly released book “Think and Grow Rich: The Legacy” and co-executive producer of the film of the same name. With a diverse entrepreneurial background, he’s launched successful companies and products across a range of industries. James has also interviewed more than 100 of the world’s leading athletes, entrepreneurs, and business leaders to unlock their secrets to success. His mission is to share the success habits of high performers to give people of all backgrounds the tools to take ownership of their financial, physical, and mental health.
Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.
Ray Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal’s corporate customers span the finance, utility, technology, and retail sectors and their government clients include defense, intelligence, and civilian agencies. He is also author of the newly released book, “Digital Resilience: Is Your Company Ready for the Next Cyber Threat?”
Mike Robbins is the author of four books, including his latest, “Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance.” He's a former professional baseball player, sought-after keynote speaker, and thought-leader whose been working with Fortune 500 companies for the past 17 years - helping leaders, teams, and organizations thrive. Mike’s clients include Google, Wells Fargo, Microsoft, eBay, and many others.
Today on Onward Nation we're going to be talking about the topic of how to monetize content. It’s a big topic -- and to do it justice -- it needs to be sliced and diced into smaller bite-sized pieces.
Go here for full show notes: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-77/
Brett Gilliland is founder and CEO of Elite Entrepreneurs, which specializes in helping business owners who are running companies that generate a million dollars or more in annual revenue by giving them the knowledge, tools, and processes they need grow and scale to $10 million and beyond. He’s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum alongside CEO Clate Mask and building the Elite business inside of Infusionsoft.
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