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Onward Nation with Stephen Woessner | Interviews with today’s top business owners | Careers

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Jun 22, 2018

Shannon Adkins is the President and CEO of Future State, a consulting firm that works with companies and their leaders to help them realize their “Future State” and remain productive inside a constant state of change. In 1996, she started working for a small company, Tech Prose, where she successfully started the web division. Shannon worked for numerous startups and tech companies before returning to Tech Prose, where she helped to revive the company. The changes led to a doubling in revenue in 24-months, new offerings, new clients, new leaders, and a new name, Future State, where she has served as the CEO since 2015.

What you'll learn about in this episode:

  • A take-away lesson that Shannon learned early on in her career
  • Why we need more businesses that recognize that people should be their most strategic asset — not profit
  • The benefits of building your culture with intention
  • How to ensure that your system works cohesively
  • The power of knowing what makes your business unique
  • Why you need to ask for and receive feedback through every interaction that you have
  • How it’s not about what you know — it’s about what you’re willing to learn
  • Creating outrageous visions for yourself

Ways to contact Shannon:

Jun 20, 2018

Chip Franks is the co-founder of JoeVolunteer— a philanthropic company that connects people who need help with people who want to help…by using an app that’s like Uber for volunteers. He was also a successful real estate broker, having owned a residential real estate and property management company with 20 agents and a staff of 10, which he sold in March 2017 following a stroke. After selling his company, Chip wrote his first book, "Life Lessons from Dad: 101 Ways to Get More From Life”.

What you'll learn about in this episode:

  • The power of doing something good for yourself every single day
  • A turning point in Chip’s life that lead him to create an app for volunteers, Joe Volunteer
  • Why you need to lead with revenue
  • An important question that all entrepreneurs need to ask themselves
  • Finding a way to impact as many people as possible
  • The three big components that can help you to get really good at what you do
  • How self-development is the best thing that you can do to live a better life and create a better business
  • The emotional story behind why Chip wrote his book, “Life Lessons from Dad: 101 Ways to Get More From Life”
  • Taking control of your day vs. the day taking control of you

Ways to contact Chip:

Jun 18, 2018

Our special encore guest today is Bill Troy. He is an Inc. 500 CEO who helps global brands like Sony, Disney, and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).” Now...you may remember Bill and the wisdom he shared during Episode 597. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 597 to your list of vital priorities.

What you'll learn about in this episode:

  • Why Bill was driven to write his book “CLICKSAND”
  • The importance of being more specific when it comes to business development and recruiting
  • Why you should not be afraid to repel potential customers
  • How millennials are looking for personal relationships as a source of trust
  • Using modern marketing tools to create something of value
  • Why you need to start with what you want to accomplish and THEN choose the tools
  • Recognizing the ‘magical moments’ in the relationships that you’re developing
  • Why you shouldn’t have a fear of scaling your business to get larger customers
  • Hiring people who will add value to your team
  • Why you need to think like an owner — not like a manager

Ways to contact Bill:

 

Jun 15, 2018

Our special encore guest today is Tim Fargo. He is a successful entrepreneur, speaker, and investor and founded investigative business firm Omega Insurance Services in 1996 with a credit card, grew it to over 300 employees, and sold it in 2003 for $20 million. He is now the President and CEO of socialjukebox.com — a social media content management system he developed and designed. Tim is also the author of Alphabet Success — Keeping it Simple. My Secrets to Success. Now...you may remember Tim and the wisdom he shared back in Episode 63 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 63 to your list of vital priorities.

What you'll learn about in this episode:

  • How the freemium model works well for some business models and service offerings, but doesn't work as well for others
  • How to determine whether the freemium model will work for your own business model
  • How paying customers tend to be the easiest work with while "free" customers have a tendency to ask lazy questions
  • Why many companies invest a lot of resources into creating a free product only to not receive much in terms of returns from the free product
  • The differences between the freemium model and offering a free trial, and how to transition from the former to the latter
  • How very few people tend to convert from the freemium model to the paid version of the product
  • The importance of focusing on the needs of your business and not paying attention to what others believe you need to do or have to be successful
  • How moving away from the freemium model can reduce operating costs without impacting the top line revenue of a business
  • The importance of recognizing that it is largely a waste of time to try and please everyone, particularly individuals who cannot be pleased under any reasonable circumstances
  • How not every customer or client is an individual that your company should have a relationship and that it is okay to let some customers or clients go
  • The importance of choosing the freemium model for the right reasons and not because someone told you that you should

Ways to contact Tim:

Jun 13, 2018

Anese Cavanaugh is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the founder and creator of the Intentional Energetic Presence Method, an advisor and thinking partner to leaders and organizations around the world, and author of Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives. In addition to appearing in publications like Harvard Business Review, The Huffington Post, and the NY Times, and she writes regularly for Inc.com in her column “Showing Up”. And...she is currently working on her next book due out this year.

What you'll learn about in this episode:

  • How to bring best self to the table on a regular basis and have a good impact on the lives of your employees, customers, and the people around you
  • How to have an intentionally energetic presence through the way you walk into a room, engage in a conversation, etc.
  • How cultivating an intentionally energetic presence will give you the influence and foundation you need to make great things happen in both your business and personal life
  • The importance of the IEP method, which emphasizes impact, self-care, and people, and how to make this method work for you
  • How to reboot your presence no matter where you are and no matter the circumstances
  • How to build a strong energetic foundation so that you are able to be resilient and recover your stamina and energy so that you are able to effectively lead
  • The importance of having clean intentions that are in the service of others and not just yourself
  • How having good intentions and making these intentions clear will make it easier for you to persuade people to help you work towards a goal
  • The importance of doing away with the idea that self-care is somehow selfish or unnecessary
  • How taking extra time for yourself will make it easier for you to create an impact
  • How you need to be able to show up for yourself first before you are able to how up for others

Ways to contact Anese:

Jun 11, 2018

Our special encore guest today is Scott Dubois. He is the co-founder of Pidalia, a digital agency in Boston, that provides clients with solutions to their challenges in advertising, software design, and business process management. Scott specializes in media selection, campaign strategy, and analytics and applies his knowledge of business processes through consultation with clients. Scott is also an internationally recognized speaker on the topics of marketing strategy, user engagement, and cross-media communications. Now...you may remember Scott and the wisdom he shared during Episode 526. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 526 to your list of vital priorities.

What you'll learn about in this episode:

  • The importance of having an onboarding process for your clients
  • Why you should use a survey data tool to gather client feedback
  • Why Scott believes that success cannot be defined
  • How the failure of Scott’s first business taught him a huge life lesson
  • What makes an ‘A-player’ an ‘A-player’
  • The power of being able to ‘see around the curve’
  • How to become a better mentor to your team
  • Why you need to realize that it’s about your team — not about you
  • The benefits and value of adding an assistant to your team
  • Focusing on the plan — not just the achievement

Ways to contact Scott:

Jun 8, 2018

Dr. John Johnson is the President and CEO of Edgeworth Economics, one of the most prominent economic consulting firms in the world. He uses econometrics and economic theory to develop careful analyses in a wide range of antitrust, labor and employment, class action and damages-related matters. He writes and presents on economic topics related to litigation, including several highly-cited papers on rigorous analysis in antitrust class actions. Dr. Johnson is also the author of EVERYDATA: The Misinformation Hidden in the Little Data You Consume Everyday. Now...you may remember John and the wisdom he shared during Episode 344. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 344 to your list of vital priorities.

What you'll learn about in this episode:

  • How John takes data sets and simplifies them for everyday people
  • The importance of starting your business with core values
  • Why you need to determine what differentiates you from your competitors
  • How being a thought leader in your space can drive your business
  • Why your reputation is critical for your business success
  • The importance of working with the clients that fit with your values
  • Why John feels success is being proud of the company he built
  • The importance of finding employees who are driven, motivated, and smart
  • Why you need to listen to your employees and engage who they are as people
  • The importance of consistently evaluating size, scale and scope

Ways to contact John:

Jun 6, 2018

Duane Brown is the founder and head of strategy for Take Some Risk, Inc., a performance marketing agency working with startups and brands to discover what is not working, convert traffic they have or improve and scale what is already working. He has over 11-years of digital marketing and branding experience working with clients including ASOS and Cineplex.

What you'll learn about in this episode:

  • Why Bing.com can be a good advertising tool for niche businesses
  • Why Duane started Take Some Risk, Inc. and what makes them unique
  • The benefits of hiring people with senior level experience
  • The importance of finding an audience through empathy
  • Why getting to work early is an important daily habit
  • Why organization is key to helping your business run smoothly
  • The importance of working on only the things that keep your business moving forward
  • Why managing cash flow is the most critical skill to master
  • The importance of consistently reviewing and evaluating operating expenses
  • The benefits of staying focused on your goal and not allow yourself to get distracted

Ways to contact Duane:

Jun 5, 2018

You may have heard me recently talking about point-of-view (POV) — why it is so important — and what can happen to a business if the owner doesn’t get serious about defining it — and building a strategy around it.

Without a clearly defined POV, you will not be able to attract or retain the clients and prospects you want — and your biz dev strategy will suffer as a result.

But...if you and your team do the hard work to gain clarity around your POV...why you do what you do...who you do it for...and for whom you don’t do it for...you will be able to attract the clients and prospects to your business who are exactly aligned with the sweet spot of your business.

Originally, I considered making today’s episode a solocast -- where it would be just you and me exploring a topic without a guest. But — I changed my mind because I wanted you to have the benefit of getting some additional perspectives on this very critical topic...and I wanted you to get the perspectives from someone who has a real depth of knowledge not only in point-of-view and why it matters, but in business development, and in branding.

So my guest for today’s episode is Drew McLellan. You may remember Drew from several other Onward Nation episodes -- in fact...this is Drew’s 5th visit to Onward — more than any other guest.

Drew is one of my most influential mentors -- and -- he works in the trenches with my leadership team and me helping us build and scale Predictive ROI. Without a doubt...his insights, knowledge, and wisdom have been critical to our success over the last five years.

Drew is the CEO at Agency Management Institute and has owned and operated his own marketing agency over the last 23 years. He has written two books and has been featured in the New York Times, Forbes, Entrepreneur, Fast Company, and Fortune Small Business. The Wall Street Journal called Drew’s blog “One of the 10 blogs every entrepreneur should read.”

What you'll learn about in this episode:

  • Why every business has a point-of-view — whether they have identified it or not
  • How the brand of the business is grounded in the “why” the company exists
  • How the process of gaining clarity around the POV of the business should be collaborative
  • The questions you and your team should ask each other during the process of defining your POV
  • Why business owners should then take their POV and “plant their flag” with it by producing cornerstone content that cements their flag in firm ground
  • Why true thought leaders are more than one-trick ponies — their content is available across multiple channels
  • Why your content strategy needs to be channel agnostic
  • What it means to be “intentional” about creating content around your POV
  • How great marketing “repels” customers you would never been able to make happy
  • How business owners can increase their opportunity for success by creating a POV that enables them to niche down

Ways to contact Drew:

Jun 4, 2018

Connor Gillivan is the co-founder and Chief Marketing Officer of FreeeUp.com — the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development and design. He has sold over $30 million online, has hired hundreds of freelancers to build his companies, is a published author, and is the owner of ConnorGillivan.com — a blog where he shares industry insights on lessons he’s learned in growing his first Amazon business and FreeeUp.com.

What you'll learn about in this episode:

  • Why Connor and Nathan founded FreeeUp.com and what makes it unique
  • How FreeeUp.com offers 85 different freelance skill sets
  • How short term planning and sharing ideas with others keeps you focused on your goals
  • The importance of having an accountability partner
  • Why having an outlet such as exercise at the end of your day to decompress is important
  • The importance of building relationships with your customers
  • How having a referral program and building partnerships can help your business grow
  • How you can build your business without needing an expensive advertising campaign
  • Why you need to surround yourself with people that compliment your skills
  • Why you need to be willing to let go of things in your company that are not working

Ways to contact Connor:

Jun 1, 2018

Our special encore guest today is Nick Sonnenberg. He is a serial entrepreneur with a passion for creating companies that disrupt the way people live. Nick is the co-founder of Leverage and the co-author of the book “Idea to Execution”. His personal mission is to help busy entrepreneurs and executives optimize their lives in a meaningful way and help them go from idea to execution in as few steps as possible. Now...you may remember Nick and the wisdom he shared during Episode 431. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 431 to your list of vital priorities.

What you'll learn about in this episode:

  • The benefits of documenting, optimizing, and automating your processes
  • The importance of having employees rotate throughout the company
  • How success can be defined as working on the things you are passionate about
  • Why there are many more levels to success than just the money component
  • Why you always need to remain open minded and a constant learner
  • The benefit of writing down your processes and handing it over to someone else to review
  • The three processes every company could start evaluating and improving
  • Why every company needs to have effective communication
  • Steps you can take to get your business as efficient as possible
  • The importance of giving your employees more ownership and responsibility

Ways to contact Nick:

May 30, 2018

Tom Carmazzi is the CEO of Tuthill Corporation, a privately held and 4th generation manufacturer of industrial products. His role is to bring to life the COMPASS of the corporation. The COMPASS is Tuthill’s version of a vision and mission statement, however, it is radically different from the norm. Their version is all about “ALIVENESS” with a “Purpose to Wake the World.” This HUGE undertaking requires a culture where folks want to live into their full potential not only for the company, but for their families, their communities, and the world.

What you'll learn about in this episode:

  • Why grace, gratitude, and love should be core components in your company culture
  • The importance of accepting feedback and making changes where necessary
  • Why you need to have daily discipline and accountability to stay the course
  • Why your company structures and processes should have the goal of getting people together in relationships to bring their best
  • How removing the fear from your employees helps them perform in remarkable ways
  • Why Tom feels that when we come alive, the world comes along
  • How vulnerability-based trust helps break down fear
  • Why you have to go first and model the culture you want for your business
  • The importance of being in the moment
  • Why you need to trust yourself

Ways to contact Tom:

May 25, 2018

Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.

What you'll learn about in this episode:

  • How writing a book can help your business by building credibility
  • Why you need to get involved in the project early when selling to the C-Suite
  • The importance of having a strong presence on LinkedIn
  • Why companies are looking for the value you will bring to them
  • How sales people identify the relevant executive for the sales opportunity
  • How to take your cornerstone content and spread it across many platforms
  • How to gain credibility with a C-Suite Executive
  • Why referrals become your best source of your next client
  • Why organization is a critical skill to master
  • The importance of doing everything for your client in a responsive and responsible way

Ways to contact Steve:

May 23, 2018

John Lincoln is the Co-founder and CEO of Ignite Visibility, a leading digital marketing agency that was ranked as the 698th fastest growing private company in America on the Inc. 5000 list in 2017. He’s also a digital marketing teacher at the University of California San Diego and author of the book, “Digital Influencer: A Guide to Achieving Influencer Status Online.” John has worked with hundreds of companies, ranging from startups to household names, and has won awards in search engine optimization, conversion rate optimization, analytics and social media. He’s also been featured on Forbes.com, Entrepreneur.com, and Inc.com.

What you'll learn about in this episode:

  • Why John decided to step out of the box and make movies around SEO and social media
  • The positive outcomes of making the SEO and social media movies
  • How the documentaries have impacted John’s business, Ignite Visibility
  • The importance of being unique to stand out in the marketing space
  • The importance of finding everyone you need to influence to be successful in your space
  • Why John felt compelled to write his book “Digital Influencer: A Guide to Achieving Influencer Status Online”
  • What skill sets are needed to achieve influencer status
  • Why you need to be willing to put yourself out there and not care what others think
  • The importance of paying close attention to your daily analytics
  • Why you need to find what works, look at your numbers and then scale it

Ways to contact John:

May 21, 2018

Jeanne Bliss is the President of CustomerBliss, where she guides C-Suite and Chief Customer Officers around the world on earning business growth by improving customers’ lives. She pioneered the role of Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker, and Allstate where she drove achievement of 95 percent loyalty rates. Jean is a sought after speaker and thought-leader, co-founder of the Customer Experience Professionals Association, and the author of three best-selling books, including the newly released, “Would You Do That To Your Mother?”

What you'll learn about in this episode:

  • Why Jeanne wrote her latest book “Would You Do That to Your Mother?”
  • The importance of taking business personally
  • How Jeanne’s book “Would You Do That to Your Mother?” can be helpful to every member of your organization
  • Why you should strive for goodness driven growth within your organization
  • The importance of connecting to your mission
  • Why you need to earn the trust of your customers
  • How to become innovative to meet the needs of your customers
  • Why you need to think through the lens of your customer
  • How being deliberate in your treatment of your customers turns you into a “make Mom proud” company
  • The importance of leaders enabling their employees to bring their best selves to work

Ways to contact Jeanne:

May 18, 2018

Racheal Blackmore is the Founder and CEO of Blackmore Marketing Solutions, working with a limited number of clients to explode their brand, voice, and story through what she calls the omni-present digital footprint. She’s a successful copy and content writer specializing in brand recognition and digital marketing. Over the past 10 years, Racheal’s owned and managed businesses as well as ghost written for hundreds of companies, bloggers, and solopreneurs.

What you'll learn about in this episode:

  • Why vanity likes and content do not translate into sales
  • How merging content, copy and true followers helps businesses grow
  • The importance of posting content that is relevant to your business
  • Why you need to share your business story
  • Why your business needs a content mission statement
  • How businesses create followers with content that resonates with customers
  • The benefits of outsourcing as much as you can once you have your mission statement
  • The value of consistently producing great content and engaging with your audience
  • How often you should be posting on social media
  • How taking on the hard things in your business can lead to your biggest wins

Ways to contact Racheal:

May 16, 2018

Our special encore guest today is Sheryl O’Loughlin. She is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks. Now...you may remember Sheryl and the wisdom she shared during Episode 428. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 428 to your list of vital priorities.

What you'll learn about in this episode:

  • How to get through challenging situations one step at a time
  • The importance of nurturing the people you work with so they are able to share their feelings
  • The vital role culture plays in your business
  • The importance of hiring people who have experience in scaling a businesses
  • Why as a company you have to stand behind your brand to gain customer loyalty
  • The importance of surrounding yourself with the right board and the right investors
  • Why you need to keep your board and investors up to date every step of the businesses journey
  • Why you need to think of your board and investors as a team
  • How REBBL was created as a tool to help combat human trafficking
  • How creating a business to do good in the world affects your company culture

Ways to contact Sheryl:

May 14, 2018

Lane O’Bryon is the president and founder of Capital Connection, providing access to the best sources of real estate capital. He’s been active in the lending industry for over 17 years and has successfully helped thousands of his clients fund both residential and commercial transactions. Lane has also coached, mentored, and trained hundreds of finance brokers on the secrets of the top producers.

What you'll learn about in this episode:

  • How Capital Connection serves as a valuable resource for real estate investors and finance brokers
  • Why investors struggle to gain access to capital
  • The definition of a hard money loan
  • Why Lane feels crowdfunding and peer-to-peer lending will be the lending of the future
  • Why many of the lending platforms are not good at marketing
  • The typical investor profile that Capital Connection works with
  • Why banking restrictions have left many investors needing to seek funding from an alternative source
  • Why business owners who are interested in real estate investing need to have a strategy
  • The importance of reaching out to experts and educating yourself before investing in real estate
  • Why you should start small when getting into real estate investing

Ways to contact Lane:

May 11, 2018

Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change” - a motivational guide for success in a continually changing business environment that transcends generations and professions.

What you'll learn about in this episode:

  • The purpose and mission behind “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change”
  • The biggest drivers of change that will affect businesses in the future
  • The impending impact of 70 percent of existing businesses changing hands or going out of business over the next 8 years
  • Why a large number of companies have gone extinct due to changing technology
  • The four pillars of freedoms and why they are important
  • The importance of business owners’ ability to communicate and build relationships
  • Why validating employees desires is an important skill for business owners to master
  • How the power of synergy shows employees the importance of working as a team
  • Why you have to lead from a position of influence and not imposition
  • Why as an entrepreneur your responsibility is “why” and “what”

Ways to contact Jeff:

May 9, 2018

James Whittaker is the author of the newly released book “Think and Grow Rich: The Legacy” and co-executive producer of the film of the same name. With a diverse entrepreneurial background, he’s launched successful companies and products across a range of industries. James has also interviewed more than 100 of the world’s leading athletes, entrepreneurs, and business leaders to unlock their secrets to success. His mission is to share the success habits of high performers to give people of all backgrounds the tools to take ownership of their financial, physical, and mental health.

What you'll learn about in this episode:

  • How all works in the self-help field stem from “Think and Grow Rich” by Napoleon Hill
  • The importance of finding a way to connect with your audience
  • How success can be obtained by a consistent application of a proven set of success principles
  • Why you need to be mindful of the people you spend the most time with
  • Why James feels the first principle of desire in “Think and Grow Rich” is important
  • The importance of giving of yourself unconditionally without expecting anything in return
  • The importance of never accepting temporary failure as permanent defeat
  • How James worked on updating “Think and Grow Rich” with stories of today
  • Why we are not defined by our past actions, we are defined by our future decisions and actions
  • Why James feels one of the most important success habits is unwavering self-belief

Ways to contact James:

May 7, 2018

Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

What you'll learn about in this episode:

  • The importance of creating a business that allows you to live the life you want
  • Why working with clients that respect your values and your team is important
  • The power of recognizing the work of your team members on a daily basis
  • The importance of regularly reinforcing your core values
  • Why Matt creates a “daily do” list each day
  • The importance of staying calm in moments of turmoil
  • Why you need to define and understand your “why”
  • Why you need to create your business with intentionality
  • The benefit of changing your mindset from the fear of missing out, to the joy of missing out
  • The importance of having a list of daily priorities to ensure the most critical tasks get done

Ways to contact Matt:

May 4, 2018

Ray Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal’s corporate customers span the finance, utility, technology, and retail sectors and their government clients include defense, intelligence, and civilian agencies. He is also author of the newly released book, “Digital Resilience: Is Your Company Ready for the Next Cyber Threat?”

What you'll learn about in this episode:

  • Why you can’t predict where the next cyber threat will come from
  • The importance of being prepared to respond to cyber threats with the right people, systems, strategy and processes
  • How RedSeal helps businesses prepare for any potential cyber attack
  • Why the biggest cyber threat to businesses today is phishing
  • The importance of having your internet traffic filtered
  • Why some businesses should consider outsourcing their cyber security
  • Why you need to put cyber risk into numbers that management can understand
  • The important role of your Chief Information Security Officer
  • Why planning is the most critical part of being prepared for a cyber threat
  • Why ensuring the security of customers data you collect is critical

Ways to contact Ray:

May 2, 2018

Mike Robbins is the author of four books, including his latest, “Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance.” He's a former professional baseball player, sought-after keynote speaker, and thought-leader whose been working with Fortune 500 companies for the past 17 years - helping leaders, teams, and organizations thrive. Mike’s clients include Google, Wells Fargo, Microsoft, eBay, and many others.

What you'll learn about in this episode:

  • The importance of appreciating your journey while it’s happening
  • Why being fulfilled is more of an artform than a science
  • What the fundamental difference is between recognition and appreciation
  • The importance of hiring the right people that fit with your culture
  • Why you need to consciously and continuously build your culture
  • Why culture is more important than strategy
  • Why you need to bring your whole self to work
  • How psychological safety helps create high performing teams
  • Why micromanaging creates an environment where employees are afraid to make mistakes
  • Why employees are more likely to thrive in an environment where the bar is set high and your employees know you care about them

Ways to contact Mike:

May 1, 2018

Today on Onward Nation we're going to be talking about the topic of how to monetize content. It’s a big topic -- and to do it justice -- it needs to be sliced and diced into smaller bite-sized pieces.

Go here for full show notes: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-77/

Apr 30, 2018

Brett Gilliland is founder and CEO of Elite Entrepreneurs, which specializes in helping business owners who are running companies that generate a million dollars or more in annual revenue by giving them the knowledge, tools, and processes they need grow and scale to $10 million and beyond. He’s an expert in organization development, leadership, and strategy and spent 10 years helping Infusionsoft grow from $7 million in annual revenue to over $100 million. One of Brett’s favorite professional accomplishments is co-creating Infusionsoft’s Elite Forum alongside CEO Clate Mask and building the Elite business inside of Infusionsoft.

What you'll learn about in this episode:

  • The importance of scaling a company with a culture that you are passionate about
  • How Brett’s path and journey led to him to co-create Infusionsoft’s Elite Forum
  • How Elite Forum helps small businesses scale and be built to last
  • The predictable stages that all small businesses grow through
  • The importance of transitioning your mindset from entrepreneur to CEO
  • Why you need to set your vision, enroll people in the process of that vision, and then get them to execute the vision
  • Why the number one role as a leader in your business is to set the vision
  • Why as a leader you need to ensure you are consistently reinforcing your vision
  • The importance of hiring the right employees that fit with the culture and values of your business
  • How taking a step back from the whirlwind of your business allows you to make decisions and refocus

Ways to contact Brett:

To access and download the “Stages of Small Business,” just go...

For more information about the Elite Forum...

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