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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Aug 19, 2020

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influencer marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing.

What you will learn from this episode:

  • How Fernando started out at SEMrush when the team was small, and how the company has now grown to over a thousand people in multiple countries
  • How SEMrush expanded beyond their two main tools (keyword search and analytics) as search engine optimization (SEO) has grown more complex
  • How SEMrush has recently achieved the new milestone of six million users from just 100,000 users
  • How the SEMrush platform grew and expanded to meet the increasingly diverse needs of the company’s growing customer base
  • How SEO has become more complicated to achieve as internet user expectations have changed, and how SEMrush addresses this complexity by focusing on the user
  • How 20% of your time should be devoted to creating helpful content and then the remaining 80% of your time should be spent featuring and promoting that content
  • How there are three main types of featured snippets in Google search results: paragraph, list and table featured snippets, and how to correctly structure each type
  • Fernando breaks down important key words that users often use and shares how these words indicate how you should structure your results
  • How to tailor your snippet search results for voice search, and how to position your site to land the coveted featured snippet position
  • Why building a well-equipped marketing team requires equipping that team with the best technology and tools

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