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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Jan 4, 2018

Ken Rutsky and has spent nearly 25-years in B2B marketing roles, launching the “Intel Inside” broadcast co-op program in 1994 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995 to 1999. Ken also ran network-security marketing at McAfee, where he developed and executed a marketing strategy that grew its web security business from $60 million to nearly $200 million. Today, Ken’s firm helps clients lead their markets. He is also the author of the book, “LAUNCHING TO LEADING: How B2B Market Leaders Create Flash Mobs, Marshal Parades, And Ignite Movements”. You may remember Ken and the wisdom he shared during Episode 458. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 458 to your list of vital priorities.

What you’ll learn about in this episode:

  • What Ken’s been up to recently and what he’s looking forward to in the coming months
  • How having the ability to tell your story can help with success
  • Why it’s critical to carve out a position in the market that’s unique and valuable to both end customers and investors
  • A space where B2B market leaders can convene and talk about what they do
  • The definition of a Go To Market professional
  • Why you need market, customer, and industry knowledge to drive leadership
  • Why it’s better to lose than not try at all
  • Why you need to be able to let go of some parts of your business to transform to your next phase of growth
  • What the best predictor of performance and success is
  • What business owners can do to become better mentors
  • Strategies to apply if you are interested in starting up a group of industry leaders
  • The importance in staying connected to the “tribe” that you want to be a part of

How best to connect with Ken:

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