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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Oct 11, 2017

Bill Troy is an Inc. 500 CEO who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture relationships that drive business growth using today’s digital communication tools. He is also the author of the book “CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It).”

What you’ll learn about in this episode

  • The importance of testing your assumptions to know that they work
  • Finding a balance between what is effective and what is efficient
  • Why online marketing may not be the answer that your business needs
  • Being weary of online marketing pitchmen using questionable tactics and data
  • Why it’s important to build customers face to face through human contact
  • The importance of having a balanced marketing strategy
  • Learning to navigate through the confusing world of sales and marketing
  • Staying focused on the measurables within your business
  • Building human relationships into a process
  • How spending time with three types of people, successful peers, mentors, and customers will lead to success

How to best connect with Bill:

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