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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Jul 10, 2017

Mike Smith is the author of “THE NATIVE ADVERTISING ADVANTAGE” and senior vice president of revenue platforms and operations for Hearst Magazine’s Digital Media and senior vice president of advertising platforms for Hearst’s Core Audience. He is responsible for digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Exchange, the company’s auction system for selling advertising on its hundreds of websites. His previous book, “Targeted”, was named one of the “Top 6 Business Books to Read” by Inc.com and won the Axiom Gold Medal Award for best advertising / marketing book for 2015.

What you’ll learn about in this episode

  • An important innovation that will affect advertising for a long time
  • The two big categories of digital advertising
  • How native advertising was designed to ‘fit in’
  • Using Franklin Covey’s system and tools to stay organized and focused
  • Daily habits that contribute to Mike’s success and effectiveness
  • Valuable lessons that Mike learned from some of his mentors, including the late Dr. Stephen Covey
  • Having a business strategy in place that is very product and customer focused
  • The importance of hiring effective people
  • Having a prudent financial strategy and course correcting as needed
  • Globalizing your network

How to best connect with Mike:

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