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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Apr 25, 2017

Tom Hogan is the author of “THE ULTIMATE START-UP GUIDE: Marketing Lessons, War Stories, And Hard-Won Advice From Leading Venture Capitalists And Angel Investors,” has more than 25-years of marketing experience, including roles as vice president of marketing at Oracle, Borland, Lucent, and VitalSigns Software. As Oracle’s original creative director, he managed the global advertising, direct marketing, seminar/trade show, and creative departments.

What you’ll learn about in this episode

  • Tom’s background
  • The story behind how Tom & his partner launched 45 startups in the last 8 years with Crowded Ocean
  • The four levels of marketing in hi-tech today
  • How sales-based marketing works
  • The importance of listening to the guys on the front-line
  • How to structure your company & what to hire to
  • Why Tom tells his startups that they only need two marketing employees
  • Why you have to hire by function – not by intelligence
  • Why you have to base your business on what the market is telling you

How to best connect with Tom:

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