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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: Page 1
Aug 6, 2015

Dr. Flint McGlaughlin the founder of MECLABS, the world’s largest independent research institution focused on offer response optimization. His work has led to many discoveries regarding the philosophy of human choice, experimental design, and the cognitive psychology of conversion. Dr. McGlaughlin has written or edited more than 250 articles and texts, he has won multiple awards, and he has been quoted in more than 13,000 online and offline sources.

 

Leadership:

  • Don’t optimize offers or websites -- optimize thought-sequences -- by gauging the perception of value-force and value-cost

Sustainability:

  1. You have to do something fundamentally different
  2. Limit internal arrogance at the leadership level derived from ignoring consumers
  3. Limit the all-in risk -- focus on small discoveries that compound

Actionable Steps:

  1. Try to see through the lense of the consumer
  2. Employ the consumer mindset -- understand their thought-sequence
  3. Speak in their vernacular -- ineffective communication proves to be costly

Articulate:

  • Clarity trumps persuasion -- once you can articulate the value with clarity -- you will get an answer in return.

Value Proposition:

  • Focus on developing a clear value-proposition -- with an emphasis on the consumer and channel of communication.

How best to connect with Dr. Flint McGlaughlin:

 

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